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Apple Shares New Animoji Karaoke Ad Featuring Korean Band HYUKOH
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Maybe Tim Cook will get the idea that if Apple shifts to replaceable batteries he could sell them in different colors for the Spring and Summer collections.
Correction: Apple thought this was great, some of MR thought they pulled hardware engineers to make this, other MR readers liked this, some people outside of MR either liked or didn’t like it, but most are ambivalent about it.
Appreciate people may be commenting in frustration here but the teams who design and make products and software are obviously not the same teams who market and advertise the products. Saying they should spend more time on product x instead of an ad campaign doesn't really make sense.
People that scoff off Animoji obviously don’t have an idea how computer works. When I first saw it during the demo, I was amazed. These things used to require meticulous motion capture and complex hardware to do, and now we can do this just with our phones. It’s close to amazing. And considering this Animoji is just a “side” application for the FaceID hardware, it really shows how amazing the hardware is.
That’s the amazing thing about Apple, to present something that is ultra complex technology wise into something that is seemingly so simple. It connects back to Steve Job’s vision, and his enthusiasm in the world of animation.
That’s the amazing thing about Apple, to present something that is ultra complex technology wise into something that is seemingly so simple. It connects back to Steve Job’s vision, and his enthusiasm in the world of animation.
I'm embarrassed by your comment, are we even? Even Sesame Street's Grouch made more sense in his grouchiness than the perpetual scowl people here.
An animoji karaoke is my idea of something annoying and pointless.
I mean, this is technologically pretty impressive and is the result of the best innovative minds at work, but in practice.. wow, such a waste.
I mean, this is technologically pretty impressive and is the result of the best innovative minds at work, but in practice.. wow, such a waste.
Actually they do seem to be mutually exclusive: Apple can't (with the thousands of staff they have) work on two separate projects? How many people work in their hardware dev team? None by the woefully slow updates. We aren't talking a few months late. Four freaking years late. Someone seriously is not committed. Apple used to be the consumer-oriented nimble-footed computer company who thought outside the box and pushed the boundaries (and the industry).
They seem to have followed Microsoft and play it safe, drag their heels and have lost their mojo.
Perhaps they can get it back. Microsoft after shedding staff and re-focussing on core business seem to have come out from their boring Balmer years. I'm not even blaming this on Cook. Apple had years and years of success amassing a fortune. Most companies that grow like that face scaling issues. They might have the fabulous Space Station to work in but success may have made them afraid of failure. So play it safe became the mantra.
Microsoft became their own worst enemy te more they grew. The cash cows, Office and Windows, only ever really competed against their previous version. Phones are now getting such small increments in features that most people not caught up in the marketing blitz could probably live with their last phone for another year. If Apple never made another phone we could all get along fine with the current product line. We are nearing Peak Phone where even $50 Android phones work well enough for many people.
HomePod muscled in under-powered software wise on a crowded market. What value add do they give the consumer? They look nice but still lack the software to pair two together. Months after release.
When Apple gets the "it works" philosophy right, they do great stuff. AirPods just work. Watch 3 also exceeds my expectations in how is easily does some previously difficult jobs. Tapping the alarm icon and selecting/adding an alarm beats how I used to do it on my phone. This is the simplicity Apple used to do. Advanced simplicity. They need to start looking at their software and hardware and ask the hard question "is this simple to use?"
Sorry for the long-winded rant but I too want to see that updated Mac Mini. It seems Apple have the personnel and the cash but lack the commitment to deliver. Maybe they need bigger "secret dev teams" to work on more than one product at a time. Or clone Jony so he's not so over-worked.
Just like FaceTime. I've done more animoji than I have FT, and that's not much. But hey, someone probably finds it useful.
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Great, so as soon as you become the sole customer they'll consult with you as to your needs. As for the rest of the world, particularly the Asian markets, they ARE a big deal. Parity, at least, on customer facing user elements is what engages users, whether you or I fall into that interest group or not.
Can't help that... I'm as not-down with da kidz as it's possible to be, I've never owned an iPhone in my life, and I was well aware of it.
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And you're trying to blame Apple for that? It wasn't them who decided to start using animoji for karaoke.
Yes, it seems there is more money in animoji than the mac mini. No mac mini is going stand in Tim Cooks way.
HobeSoundDarryl
macrumors G5
Elixir of liquified cash... lots & lots of it.
Every quarter with "record results" only reaffirms to them that they know best... that their decisions are best regardless of any consumer opinion push back. Every time we "buy anyway" is us driving our end of that reaffirmation.
I genuinely forgot these existed until seeing this article, which just proves how insignificant of a feature they are to the general user, and I use the phone for hours each day.
Finally! A possible real use for them. For when GIFS of cats just don't convey the thought.
I want my kidney back, anyway...
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OMG, don't mention him.
That will make for one more animojifed idiot and a month extra Airplay2 delay
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