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I miss the genius campaigns like Think Different and Mac vs PC. Apple's soul has become superficial like a lot of today's society.

Tools for creatives (Mac pro? X )
Animojis for fun ( √ )
 
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This ad was made and is intended for the Korean market. If that ain't you, then don't worry about it.

*personally I enjoy Hyukoh's music and I enjoyed this ad.
 
To be fair, they did. Apple thought this was great, everyone else thought this was a waste of time.

Correction: Apple thought this was great, some of MR thought they pulled hardware engineers to make this, other MR readers liked this, some people outside of MR either liked or didn’t like it, but most are ambivalent about it.
 
Appreciate people may be commenting in frustration here but the teams who design and make products and software are obviously not the same teams who market and advertise the products. Saying they should spend more time on product x instead of an ad campaign doesn't really make sense.
 
People that scoff off Animoji obviously don’t have an idea how computer works. When I first saw it during the demo, I was amazed. These things used to require meticulous motion capture and complex hardware to do, and now we can do this just with our phones. It’s close to amazing. And considering this Animoji is just a “side” application for the FaceID hardware, it really shows how amazing the hardware is.

That’s the amazing thing about Apple, to present something that is ultra complex technology wise into something that is seemingly so simple. It connects back to Steve Job’s vision, and his enthusiasm in the world of animation.
 
People here acting like the marketing department is also the engineering department.

Sigh.
 
lol... No way is this good.. "Amoji like rhythm". I guess it would be a good music clip
 
An animoji karaoke is my idea of something annoying and pointless.

I mean, this is technologically pretty impressive and is the result of the best innovative minds at work, but in practice.. wow, such a waste.
 
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Yes, we get it. You (And others) want an updated Mini. But you waiting for an updated Mac Mini has nothing to do with the context of an article about the iPhone X. Two things are not mutually exclusive.

Actually they do seem to be mutually exclusive: Apple can't (with the thousands of staff they have) work on two separate projects? How many people work in their hardware dev team? None by the woefully slow updates. We aren't talking a few months late. Four freaking years late. Someone seriously is not committed. Apple used to be the consumer-oriented nimble-footed computer company who thought outside the box and pushed the boundaries (and the industry).

They seem to have followed Microsoft and play it safe, drag their heels and have lost their mojo.

Perhaps they can get it back. Microsoft after shedding staff and re-focussing on core business seem to have come out from their boring Balmer years. I'm not even blaming this on Cook. Apple had years and years of success amassing a fortune. Most companies that grow like that face scaling issues. They might have the fabulous Space Station to work in but success may have made them afraid of failure. So play it safe became the mantra.

Microsoft became their own worst enemy te more they grew. The cash cows, Office and Windows, only ever really competed against their previous version. Phones are now getting such small increments in features that most people not caught up in the marketing blitz could probably live with their last phone for another year. If Apple never made another phone we could all get along fine with the current product line. We are nearing Peak Phone where even $50 Android phones work well enough for many people.

HomePod muscled in under-powered software wise on a crowded market. What value add do they give the consumer? They look nice but still lack the software to pair two together. Months after release.

When Apple gets the "it works" philosophy right, they do great stuff. AirPods just work. Watch 3 also exceeds my expectations in how is easily does some previously difficult jobs. Tapping the alarm icon and selecting/adding an alarm beats how I used to do it on my phone. This is the simplicity Apple used to do. Advanced simplicity. They need to start looking at their software and hardware and ask the hard question "is this simple to use?"

Sorry for the long-winded rant but I too want to see that updated Mac Mini. It seems Apple have the personnel and the cash but lack the commitment to deliver. Maybe they need bigger "secret dev teams" to work on more than one product at a time. Or clone Jony so he's not so over-worked.
 
Yawn... Gets old after the first time.
Just like FaceTime. I've done more animoji than I have FT, and that's not much. But hey, someone probably finds it useful.
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So at the WWDC keynote, I'm expecting nothing more than a truck load of innovating emojis. Emojis are at the very bottom of my 'don't-care list'.
Great, so as soon as you become the sole customer they'll consult with you as to your needs. As for the rest of the world, particularly the Asian markets, they ARE a big deal. Parity, at least, on customer facing user elements is what engages users, whether you or I fall into that interest group or not.
 
That must be why this is the first time I hear about it.
Can't help that... I'm as not-down with da kidz as it's possible to be, I've never owned an iPhone in my life, and I was well aware of it.
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An animoji karaoke is my idea of something annoying and pointless.

I mean, this is technologically pretty impressive and is the result of the best innovative minds at work, but in practice.. wow, such a waste.
And you're trying to blame Apple for that? It wasn't them who decided to start using animoji for karaoke.
 
I really have no idea about Apple's priorities these days. What the hell are they drinking in Cupertino?

Elixir of liquified cash... lots & lots of it. ;)

Every quarter with "record results" only reaffirms to them that they know best... that their decisions are best regardless of any consumer opinion push back. Every time we "buy anyway" is us driving our end of that reaffirmation.
 
I genuinely forgot these existed until seeing this article, which just proves how insignificant of a feature they are to the general user, and I use the phone for hours each day.
 
I do but not in the way that it's pitched. I don't send video Animoji messages. Instead, I use it as reaction stickers. Rather than search for an Emoji to depict my reaction, I just make the face myself with Animoji and drag the sticker to the iMessage chat.

The TrueDepth camera and Animoji have the potential to be the future of Emojis. There are just too many and they continue to grow. Animoji provides a way to minimize them. Instead of one emoji per emotion, just have a character selection and then make it display the real emotion/reaction currently on your face.
Finally! A possible real use for them. For when GIFS of cats just don't convey the thought.
 
This is targeted to iPhone X users to revive the flame after months of buying a +1000 USDs phone. You need to know you spend your money on something cool (at least until later this year).
I want my kidney back, anyway...
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I'm embarrassed by your comment, are we even? Even Sesame Street's Grouch made more sense in his grouchiness than the perpetual scowl people here.
OMG, don't mention him.
That will make for one more animojifed idiot and a month extra Airplay2 delay
 
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