Apple Shares New 'Make Movies Like the Movies' iPhone 12 Pro Ad Highlighting Dolby Vision Recording

[citysnaps]

I see... The name, fits.
That a great shot above. Is there a place I can see more of your work?
Keep snapping!

Thanks! My name followed by a period and a net.

 

[MobiusStrip]

Has anyone explained how or if the puny chips in a phone have the dynamic range to warrant Dolby Vision?

 

[MacBH928]

Nope. Not a pro photographer. If forced to characterize, I'd say fine art.

"if you say this tiny digital camera attached to a phone is just as good as the full fledged Nikon ones, why would any one buy those dedicated ones?"

And that's something I have NEVER SAID. What I do say, quite regularly, there's more to photography than acquiring gear. It's about creating. Using your life experiences, imagination, technical skills, being able to read light, having the ability of including/hiding information, recognizing gesture, mystery, seeing potential narratives, all (and more) going into creating a photograph that hopefully stirs a viewers imagination, releasing some kind (any kind will do) narrative, and evoking a response.

Notice that in the above nothing is said about equipment, brands, etc. Creativity comes from within.


Mission neighborhood, San Francisco.

Well, this is what I am saying, if all that goes into a photo and can do with a phone camera, why would I go buy a dedicated one?

For the last five years I choose to shoot exclusively with my phone

You said you choose to shoot exclusively with your phone, so I am assuming that means its just as good or better.

 

[citysnaps]

Well, this is what I am saying, if all that goes into a photo and can do with a phone camera, why would I go buy a dedicated one?

All cameras, whether dSLR, phone, 4x5, etc have compromises for the particular photography you like to engage in.

It's easy to talk about edge cases. For example, if you were a professional photographer (your major income is derived from making photographs) and shot sports for magazines, weddings, crime forensics, fashion, some journalistic endeavors such as wildlife for NG, architecture, etc, a phone camera would likely not be what you'd want to use.

You said you choose to shoot exclusively with your phone, so I am assuming that means its just as good or better.

Because it's ALWAYS with me. easily fits in my t-shirt pocket ready to use in an instant, and that's important for the photographs I like to make. And the image quality is good enough for that purpose. I also have dSLR, "mirrorless", and 4x5 cameras, and many lenses, but they do not meet that requirement for 99% of what I like to photograph now.

For a lot of people, photography seems to be about acquiring the best gear, rather than making photographs that speak. There's nothing wrong with that if collecting photographic gear makes you happy.


Somewhere over California

 

[MacBH928]

All cameras, whether dSLR, phone, 4x5, etc have compromises for the particular photography you like to engage in.

It's easy to talk about edge cases. For example, if you were a professional photographer (your major income is derived from making photographs) and shot sports for magazines, weddings, crime forensics, fashion, some journalistic endeavors such as wildlife for NG, architecture, etc, a phone camera would likely not be what you'd want to use.




Because it's ALWAYS with me. easily fits in my t-shirt pocket ready to use in an instant, and that's important for the photographs I like to make. And the image quality is good enough for that purpose. I also have dSLR, "mirrorless", and 4x5 cameras, and many lenses, but they do not meet that requirement for 99% of what I like to photograph now.

For a lot of people, photography seems to be about acquiring the best gear, rather than making photographs that speak. There's nothing wrong with that if collecting photographic gear makes you happy.


Somewhere over California
View attachment 975320

Call me ignorant, but the photos you displayed captured by your phone seems as good as or better than any other DSLR or whatever lens camera. Albeit they seem to be processed with many effects by software. There is obvious grain and we know digital does not shoot in B&W like on film.

 

[citysnaps]

Call me ignorant, but the photos you displayed captured by your phone seems as good as or better than any other DSLR or whatever lens camera. Albeit they seem to be processed with many effects by software. There is obvious grain and we know digital does not shoot in B&W like on film.

Thanks. And that's my point. For the kind of photos I like to make, an iPhone works fine, and is a HUGE plus as it's always with me ready to capture whatever comes my way that I find interesting.

As an aside, as with most photographs, their strength (or lack there of) does not come from the camera, but from the person who is making the photograph and the dozen or two decisions made in a split second as the shutter is pressed.

Ocean Beach, San Francisco

 

[vladi]

My God, every ad is pretty much a scam but Apple knows how to push it to a whole new level. Every single person that invests in such rigs and controlled lighting on the set will definitely not shoot it with any kind of mobile phone. What a horrible manipulation ad piece!

This is equal to colorist getting Apple's XDR display, FlimLight color grade panel and then hooking it all up to Macbook Air 😐

Or in layman terms you gather three decent financial advisers to run your finances and you hand them over an account with $1,000 on it.

 

[vladi]

The best camera is the one that's with you is pretty much at the heart of what Apple is claiming here. Followed closely by our cameras are pretty BA.

I like gear as much as the next. But the best gear in the world can't tell a story on it's own. I often think of what it would have been like growing up with access to these types of tools as a creative little kid. And while the majority of iPhone users are staying up-to-date on Instagram, some are busy telling the next great story. I mean, think of the stories these devices have helped tell this past year. Without them, who knows what horrors would have continued unchecked. No mater how you slice it, the potential these devices offer is nothing short of staggering.

One of the great story it tells are deformed heads and faces in portrait mode off main lens. Whenever someone sends me photo of their kids shot in portrait mode I cringe.

There has always been a clear distinction between point and shoot and knowing how to use the camera, that goes way back in film days. Mobile phones are now smearing our faces with claims that they have crossed that line and they could do something to replace your knowledge and gear. Compact gear has been with us since what? 70s right? Replace your big ol' camera with this Kodak point and shoot tiny plastic thing! We've been here before, it's not a novelty.

Saying the best camera is one that's on you is simply not true. That's advertising at work. I can turn this upside down if you will - when that right moment comes and goes don't you wish you had the real camera on you? Instead you are now left off with a piss poor snapshot from a piss poor telephoto sensor and glass on a mobile phone.

Bottom line is there are people who take snapshots and there are people who take photos. It has been like that since the day one when ordinary Jack and Jill could afford a camera in their house.

Back to that ad Apple showed here - try to remake that grave/ditch dirt covering scene with your phone as shown at the end of the video. Have fun!

 

[lazyrighteye]

One of the great story it tells are deformed heads and faces in portrait mode off main lens. Whenever someone sends me photo of their kids shot in portrait mode I cringe.

There has always been a clear distinction between point and shoot and knowing how to use the camera, that goes way back in film days. Mobile phones are now smearing our faces with claims that they have crossed that line and they could do something to replace your knowledge and gear. Compact gear has been with us since what? 70s right? Replace your big ol' camera with this Kodak point and shoot tiny plastic thing! We've been here before, it's not a novelty.

Saying the best camera is one that's on you is simply not true. That's advertising at work. I can turn this upside down if you will - when that right moment comes and goes don't you wish you had the real camera on you? Instead you are now left off with a piss poor snapshot from a piss poor telephoto sensor and glass on a mobile phone.

Bottom line is there are people who take snapshots and there are people who take photos. It has been like that since the day one when ordinary Jack and Jill could afford a camera in their house.

Back to that ad Apple showed here - try to remake that grave/ditch dirt covering scene with your phone as shown at the end of the video. Have fun!

Get off my lawn! 😜

I still maintain the camera on you is better than the camera not on you - if hoping for a photo is your objective.
I also sit in the camp that says we’re shootings more than we’re experiencing. Put the cameras down and just observe, experience, live. Time and place for all of it. Just enjoy.

Cheers.

 

[lazyrighteye]

Thanks. And that's my point. For the kind of photos I like to make, an iPhone works fine, and is a HUGE plus as it's always with me ready to capture whatever comes my way that I find interesting.

As an aside, as with most photographs, their strength (or lack there of) does not come from the camera, but from the person who is making the photograph and the dozen or two decisions made in a split second as the shutter is pressed.

Ocean Beach, San Francisco
View attachment 975835

Love. This. Shot!

 

[citysnaps]

Saying the best camera is one that's on you is simply not true. That's advertising at work. I can turn this upside down if you will - when that right moment comes and goes don't you wish you had the real camera on you? Instead you are now left off with a piss poor snapshot from a piss poor telephoto sensor and glass on a mobile phone.

Bottom line is there are people who take snapshots and there are people who take photos. It has been like that since the day one when ordinary Jack and Jill could afford a camera in their house.

Nope. I always carry my iPhone with me. Rarely anything else. The photo below is a fogbow. First time I've seen one in decades of living. At the time I made the photo I had no idea what it was. Not having my Arca-Swiss 4x5 F-Field camera and tripod with Rodenstock and Schneider lenses with me, or dSLR and other cameras, I'm glad I could instantly make a photo with my iPhone at the right moment. And record something I, and many others apparently, have never seen before.


"Bottom line is there are people who take snapshots and there are people who take photos. It has been like that since the day one when ordinary Jack and Jill could afford a camera in their house."

And there are people who make photographs.

Whenever I meet a photographer I don't know on the street at some point I'll ask, "What do you shoot?"

If the answer is: "I shoot a Canon 1D X Mk II and a 70-200 f/2.8 lens," that tells me something. And that there's no point in having a further discussion.

If instead the answer is: "I make photos documenting how gentrification has created undesirable consequences in San Francisco," that tells me something else. I'd want have a beer with this person and talk about making photos and projects for awhile.