Apple Shares New 'Sticker Fight' Video Promoting iMessage Stickers

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Apr 12, 2001
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Apple today shared a new advertisement on its YouTube channel, this time designed to promote both the iPhone 7 and the iMessages sticker feature that was introduced in iOS 10.

The video features people running around putting a variety of bright, animated stickers on objects, food, other people, and more, mimicking the kind of stickers that are available on iOS.


"Say it with stickers on the iPhone 7," reads the tagline at the end of the video. The video's description also includes a link where all of the stickers used in the ad spot can be downloaded. A huge number of sticker packs are featured, including those from indie artists and those from major companies like Disney.

Introduced in iOS 10, sticker packs are part of the Messages App Store, which lets developers create apps that can be used in iMessages. Stickers can be resized, put on top of chat bubbles, added on photos, or stuck on top of other stickers, with simple controls for dragging.

While Apple has promoted other Messages features available in iOS 10, this is its first ad spot that focuses primarily on stickers, which still don't seem to have caught on with iPhone users.

Article Link: Apple Shares New 'Sticker Fight' Video Promoting iMessage Stickers
 

JohnApples

macrumors 68000
Mar 7, 2014
1,513
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Stickers are actually the only thing that I don't use from iOS10's iMessage updates. Same with my contacts. Digital touch, handwriting, games, gif search, reactions, text effects- all used. For some reason none of us can be bothered to download any stickers.
 

smacrumon

macrumors 68030
Jan 15, 2016
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Problem Apple has is that animated stickers crash even on iPhone 7. For some reason iMessage doesn't manage stickers very well. Even on iPhone 7 scroll through a list of animated stickers and they will crash eventually. This seems like a really simple one for Apple to solve and hopefully they do. When messages says it's "unable to load stickers", imessage abruptly goes blank black screen or storage available in settings suddenly plummets to "zero" from greater than 1gb, then something is terribly wrong with ios because stickers are tiny resources <500kb.

Side note, the ad is cute but I don't like how people are smacking each other hard on the face, not cool. Gentle people.
 

triton100

macrumors 6502
Dec 15, 2010
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Problem Apple has is that animated stickers crash even on iPhone 7. For some reason iMessage doesn't manage stickers very well. Even on iPhone 7 scroll through a list of animated stickers and they will crash eventually. This seems like a really simple one for Apple to solve and hopefully they do. When messages told it's "unable to load stickers" or storage available suddenly plummets, then something is terribly wrong because stickers are tiny resources <500kb.

Side note, the ad is cute but I don't like how people are smacking each other hard on the face, not cool. Gentle people.
In london there was a trend where kids would go up to complete strangers on the street or in the mall and slap them hard in the face. Was called happy slapping I think. This reminds me of that. So not in a cool way
 

triton100

macrumors 6502
Dec 15, 2010
487
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Not nonsensical at all. You are just not in the lucrative demographic that Apple is targeting.
Not a hundred miles away from it and I still find it nonsensical. And the demographic you're talking about generally can't afford an iPhone unless it is an older model second hand or they have wealthy parents.
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You can rest assured that Apple's done their homework.
Yes actually I guess you're probably right. They do have focus groups etc do they must know what they're doing, fair enough
 
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