I'm curious where it is going. Cause the stuff that they released in the past year sure didn't cost $10 Billion to Research and Develop....I would say anybody who believes that any more than a very very tiny fraction of 1% of Apple's $10+ Billion R&D budget going to stickers is not very intelligent.
Apple are giving us what we want. Next, a MacBook Pro with Touch Screen & Apple Pencil and Apple Watches with Round Faces. Forget the considered opinions of Steve Jobs, Designers, Engineers, et all who know something about these things, and on different occasions said No! Honestly, we have no one to blame but ourselves!