I think of this, the TV jingle of the regional ITV network from my childhood.Every time I see "ATV", even when I'm on MacRumors, I automatically think of an ATV-quad. I guess I'm not brainwashed enough yet.
Kidding...hehe.
Apparently the future of television does not include sports.
A future without 4K (in Appleverse)
This is it. The only thing I want to see streamed are live events, the rest I want to pick and choose as I go.But streaming TV-channels is not the future!
Give me programs, not live streams (except sports etc), and we're in the future.
Apparently...Apparently the future of television does not include sports.
There was a business plan at Palm over ten years ago that was stating that. One reason why, what is left of Palm, is the smart tv division of LG electronics. To go further, I can see a television series have their own app as the primary source of distribtion. Then, the obsolsense of the Sarnoff model television network concludes.Instead of channels, you get apps.
I totally agree and old school cable tv exec's don't nor want to get it. More and more households are cutting cable tv services and only living with an Internet connection. This is a growing trend that goes against the grain of the cable tv industry since it started in the '60s.I'm not willing to give my cable provider $130/month for the 1 or 2 channels that I watch, just to receive 100+ channels I don't.
But streaming TV-channels is not the future!
Give me programs, not live streams (except sports etc), and we're in the future.
US sports....so what about the rest of the world? This is one of the biggest problems that Apple has never addressed.
Basketball has very little interest in the UK market. Slightly more in Germany and Spain but generally it's not a big deal.
I don't know a single person that watches baseball.
American Football is becoming more popular but still rarely watched.
There is no football (soccer for the American crowd), no golf, no athletics, no motorsport, no rugby, etc, etc....
If they want a worldwide market, they need to secure worldwide sports channels.
I think you just addressed the reason why they won't do that.I wish apple would put the apple tv function in osx. I would rather have a mac mini that I can open tvos and have it function like an atv.
Continuing on with its Apple TV promotions, Apple today shared a new Apple TV ad entitled "The Future of Television." The ad, like other Apple TV ads, features brightly colored television test pattern bars that serve as a background for quick peeks at the TV shows and movies available on the device.
There are glimpses of television shows like The Muppets, The Simpsons, The Late Show with Stephen Colbert, House of Cards, Orange is the New Black, and Game of Thrones. Movies featured include The Martian, The Grand Budapest Hotel, Ant Man, Inside Out and The Wizard of Oz.
The ad also highlights the search tools available on the Apple TV, its Siri capabilities, Apple Music, and the tvOS App Store. Several games are featured, including Disney Infinity 3.0 and Guitar Hero. The ad ends with the video title: "The future of television."
Since its October launch, Apple has been promoting the Apple TV through similar quick ads shown on television, colorful billboards that are displayed across a number of cities, web ads, and a social media campaign.
Apple has been focusing heavily on highlighting the array of content that's available through the device via its App Store, which is fitting as news just hit today suggesting its own streaming television plans have been shelved. Due to an inability to secure deals for its rumored web-based streaming service, Apple is said to be focusing instead on its tvOS App Store, which serves as a conduit for media companies to sell their content to Apple customers.
Article Link: Apple Shares New 'The Future of Television' Apple TV Ad