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Apple Shares New 'The Future of Television' Apple TV Ad
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I think of this, the TV jingle of the regional ITV network from my childhood.Every time I see "ATV", even when I'm on MacRumors, I automatically think of an ATV-quad. I guess I'm not brainwashed enough yet.
Kidding...hehe.
Dunno why Apple must show of movie selections in an "the future of television" since that's not the main focus...
You can view these on any Apple product with iTunes...... The main focus is siri & app store on tvOS. Not movies/TV shows But it does sell the ad
You can view these on any Apple product with iTunes...... The main focus is siri & app store on tvOS. Not movies/TV shows But it does sell the ad
Ah... I think this ad is for people being used to watch TV. So cluttered and fast cut. Motion sickness is definitely not the thing I suffer from but this ad... I also remember there being a demo of how the aTV UI looks and feels and I had the same feeling... Am I the only one finding this just awful? I feel sorry for all girlfriends which have to endure a tech demo of their manly half overjoyed by a new toy.
But where is all this 4K content I keep hearing about?
The very little 4K content that I have found is just scaled up 1080p content so the quality is only marginally better.
US sports....so what about the rest of the world? This is one of the biggest problems that Apple has never addressed.
Basketball has very little interest in the UK market. Slightly more in Germany and Spain but generally it's not a big deal.
I don't know a single person that watches baseball.
American Football is becoming more popular but still rarely watched.
There is no football (soccer for the American crowd), no golf, no athletics, no motorsport, no rugby, etc, etc....
If they want a worldwide market, they need to secure worldwide sports channels.
This is it. The only thing I want to see streamed are live events, the rest I want to pick and choose as I go.
Apple's new objective with ATV is to go for huge (dominating) SCALE in the US market (i.e., sell a few hundred million units in a very few years). In so doing, Apple will have leverage with the various networks, content creators, app developers, and local TV stations to offer a compelling audience that can't be ignored. Apple's in this for the long run of course, and can afford to bide its time until it gets there. The same is true for Apple Music and Apple Watch. It's all about the eco systems they are creating. Notice how Siri straddles numerous platforms now and is growing.
Apparently...
Apparently Apples flippin lost their minds after releasing that sad excuse for an external iPhone battery
Apparently Apples gone off the deep end.
While I do agree that this is the future of television, I am annoyed that when you ask Siri to search for something, she only shows you the content available via iTunes. If I get the same thing on Hulu or HBO, it only shows the stuff you have to pay for on iTunes. Maybe smart business but it leaves me with a sour taste in my mouth.
I was hoping to see a Close Encounters of the Third Kind clip in there.
Wasn't that the tune that the humans and the aliens were playing at Devil's Tower at the end of the movie?
Wasn't that the tune that the humans and the aliens were playing at Devil's Tower at the end of the movie?
There was a business plan at Palm over ten years ago that was stating that. One reason why, what is left of Palm, is the smart tv division of LG electronics. To go further, I can see a television series have their own app as the primary source of distribtion. Then, the obsolsense of the Sarnoff model television network concludes.
I totally agree and old school cable tv exec's don't nor want to get it. More and more households are cutting cable tv services and only living with an Internet connection. This is a growing trend that goes against the grain of the cable tv industry since it started in the '60s.
Biggest issue is that advertising is sold not per channel but per demographic across dozens of channels in a package of 100 channels. To keep those demographics, cable tv must only sell the channels in bundles. At first, it was a coax or two installed in a house with an old "A or B" switch box and a channel selector as all the channels transmitted on the coax. This created the demographic ad model.
Then early efforts taking advantage of the cable going two-way came about. Innovations such as Qube Network, DaVinci Time and Space and others did not get critical mass and died off due to Mad Men deals. Now we have streaming that bypasses the television network model instead of working with it.
Apple should really consider dropping the name "Siri" and just use the word "Apple". Keep it all under one umbrella. Brand recognition. I dunno, but the name Siri always bugged me as being very un-apple like. I'd rather say "hey apple" than "Siri" into my iPhone.
Why does macroumors keep posting apple adverts on the main page as if its actual news?? Its ridiculous! There other bigger and more interesting news that goes straight to Mac Blog or iOS Blog that don't make it to main page while "big news" of new Apple advert is on the front page?!
How about both? There's something nice about setting a putting on a TV channel and having it just go... kinda the same reason I still enjoy radio.
Playstation Vue is moving along this path, having both. A grid guide by channels to watch, and programs you can follow and watch at your own pace. Unfortunately, it's growing at a snails pace.
Could this be more due to the fact that the Premier League is rather archaic (or perhaps smart, depending on the view - it forces people out of the home and into the stadium or bars) with their distribution and PPV requirement locally when live? The leagues here own all broadcasts, even though different channels are the ones that actually air it. As I understand it, the networks own the broadcasts there (correct me if I'm wrong, please) to prevent such ownership.
Continuing on with its Apple TV promotions, Apple today shared a new Apple TV ad entitled "The Future of Television." The ad, like other Apple TV ads, features brightly colored television test pattern bars that serve as a background for quick peeks at the TV shows and movies available on the device.
There are glimpses of television shows like The Muppets, The Simpsons, The Late Show with Stephen Colbert, House of Cards, Orange is the New Black, and Game of Thrones. Movies featured include The Martian, The Grand Budapest Hotel, Ant Man, Inside Out and The Wizard of Oz.
The ad also highlights the search tools available on the Apple TV, its Siri capabilities, Apple Music, and the tvOS App Store. Several games are featured, including Disney Infinity 3.0 and Guitar Hero. The ad ends with the video title: "The future of television."
Since its October launch, Apple has been promoting the Apple TV through similar quick ads shown on television, colorful billboards that are displayed across a number of cities, web ads, and a social media campaign.
Apple has been focusing heavily on highlighting the array of content that's available through the device via its App Store, which is fitting as news just hit today suggesting its own streaming television plans have been shelved. Due to an inability to secure deals for its rumored web-based streaming service, Apple is said to be focusing instead on its tvOS App Store, which serves as a conduit for media companies to sell their content to Apple customers.
Article Link: Apple Shares New 'The Future of Television' Apple TV Ad
I'm pretty angry with Apple TV. When I turn it on and look at the movies it offers, it shows movies that you can't rent or buy yet. To me, this is despicable and uncharacteristic of Apple. It's like they build your hopes up ("Oh look, we can watch movie X") and then they pull the rug out from underneath you ("Crap, we can't watch it for another two weeks!"). Booooo Apple.
Too bad Apple couldn't offer "content of the future" as well by making 4K available on the new Apple TV and iTunes.
I guess once again I will be investing in another disk player for UltraHD movies before Apple finally graces us with 4K content. I guess they have to wait to see what prices Hollywood will sell UltraHD physical disks for before Apple sells 4K iTunes content for the same price because we all know it costs exactly the same amount of money to stream a movie as it does to manufacture, package, ship and pay someone to stock a disk on a shelf.
I guess once again I will be investing in another disk player for UltraHD movies before Apple finally graces us with 4K content. I guess they have to wait to see what prices Hollywood will sell UltraHD physical disks for before Apple sells 4K iTunes content for the same price because we all know it costs exactly the same amount of money to stream a movie as it does to manufacture, package, ship and pay someone to stock a disk on a shelf.