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Apple Shares New 'The Underdogs' Video Focusing on Apple Security Features at Work
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Our company removes from ABM when we dispose of it. In fact, its how we find things otherwise.
I have a conspiracy theory: when Apple gets public pushback for some evil & illegal capitalist ******tification stuff they pull (serialised parts, lack of sideloading, this e-waste problem), they try to combat it with PR. And this is exactly what's going on in this ad.
I'm probably the only one who thinks so, but still...
I'm probably the only one who thinks so, but still...
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Not necessarily. MacBooks can be tracked offline via LE Bluetooth but the location wont be updated in real time.
Yeah I wondered if it could function like the Air Tags but the video was definitely overselling its capabilities. If only MBPs had an eSIM option.
Yup like phones and airtags. Given the size of the Apple "network" that would give good coverage
Holy smokes Bridget is cringe and an idiot. Why the hell is she in charge? Every Underdogs video she always acts bossy and always talks to her cats while her coworkers do all the work, and now she just leaves a Macbook Air in a crowded public space unattended. How dumb is she?
I swear to god some people should not be allowed access to computers if they can't practice basic common sense like DON'T LEAVE YOUR EXPENSIVE ELECTRONICS UNATTENDED IN A CROWDED PUBLIC SPACE!
I swear to god some people should not be allowed access to computers if they can't practice basic common sense like DON'T LEAVE YOUR EXPENSIVE ELECTRONICS UNATTENDED IN A CROWDED PUBLIC SPACE!
You know it's not real, right? 😂
That ain't gonna stop me from riffing on that idiot lmao. She gun learn today son
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^^^^ THIS ^^^^
Plus, it centralizes a blatant disregard of the usual municipal, police, public officials, safety advice which is to NOT chase or confront the criminals.
Add in the awful stereotype of the brassy, bossy Black woman (first pawnshop) and Apple has produced a major fail.
Did chuckle briefly, though, over the Ted Lasso clone at the 2nd pawnshop with his rhyming words of wisdom.
You know that represent the general human pop, you're smarter than most. I worked in IT and I have so many stories how many people are tech and security illiterate.
That's also just a short fun film. - it's all acting.
Your average Apple consumer actually... and likely your average Macrumors forum dweller too.
That's a failure in IT for not providing user compliance training. In our org we slam proper computer use into your head day one of what not to do, and top of the list is DON'T LEAVE YOUR COMPUTER UNATTENDED IN A CROWDED PUBLIC SPACE!
Hell we shouldn't even need to tell people this. This is common sense.
Which makes it even worse as this encourages more bad behavior saying "don't worry you can be as careless with your Mac filled with sensitive data as you want. Find My and MDM will keep it safe."
In a real setting, Bridget would've gotten a massive dressing down from IT for LEAVING HER COMPUTER UNATTENDED IN A CROWDED PUBLIC SPACE!. If you're wondering why I keep typing that in all caps it's to hammer down how absolutely stupid that is.
The message seems to be that their security features are good against incompetent thieves. Competent or dangerous ones, not so much apparently.
Ouch yikes after having watched some of this short film it's too painful to watch anymore. Busts into the pawn shop "I need my Mac back, I'll pay anything. Anything." It's not worth anything it's a MacBook Air that's supposed to be locked and encrypted and unsellable and cloud backed up. Which I guess was the pawn shop owner's advice, just let it go and buy another one.
Strange ad.
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"Real Princesses don't send e-mails asking for Money!!" 😂😂😂😂
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Everyone here is taking this too seriously. If you've seen the other "The Underdogs" videos Apple has put out, they're all just fun, while showing off some features that Apple devices have. Relax a little and enjoy the video. 
The surest protection against that is using a Chromebook. Thieves would be like "eewww, no way".
All I could think of when I saw this was "of course this happens in San Fransisco"