Apple Shares New 'What's a Computer' Ad Focused on iPad Pro Features

[Makayla]

So are mobile devices

Laptops are also mobile devices.

 

[2010mini]

Laptops are also mobile devices.

True. Computers aren’t just desktop machines anymore.

Apple’s “what’s a computer?” Ad campaign is saying just that.

 

[oneMadRssn]

Nice commercial, but the "what's a computer" line made it so lame. Please, like a kid that age wouldn't know what a computer is...? Come on.

Sorry to resurrect an old thread, but this made me chuckle:

Skip to 50 seconds.

 

[Michael Goff]

Sorry to resurrect an old thread, but this made me chuckle:

Skip to 50 seconds.

It made you chuckle, it made me cringe.

 

[oneMadRssn]

It made you chuckle, it made me cringe.

I love Apple, but this ad was so pretentious it became a parody of itself immediately. "What's a computer." Shut up ya spoiled brat. She's either an idiot or being abstruse on purpose, and I doubt she's an idiot. Either way, the ad turns a likable kid into a brat at the last second.

This parody video is the perfect response though: "Go tell your mom the computer's broke. She'll know whatchu talkin' about."

 

[Michael Goff]

I love Apple, but this ad was so pretentious it became a parody of itself immediately. "What's a computer." Shut up ya spoiled brat. She's either an idiot or being abstruse on purpose, and I doubt she's an idiot. Either way, the ad turns a likable kid into a brat at the last second.

This parody video is the perfect response though: "Go tell your mom the computer's broke. She'll know whatchu talkin' about."

I thought the “what’s a computer” ad was cute. This is just a bitter parody from people who are mad Apple isn’t making the computer they want.

 

[oneMadRssn]

I thought the “what’s a computer” ad was cute. This is just a bitter parody from people who are mad Apple isn’t making the computer they want.

I don't this Mahk Wahlberg forehead crease look-alike cares one way or the other about what kind of computers Apple makes. If you look at the account, he mostly parodies the Chevy "real people" ads, which are as bad as this Apple ad.

As for me, I like the current Mac lineup a lot! And I like the iPad Pro. No complaint. Just the ad rubs me wrong. I agree with you until the last second. It was very cute, until that last line that ruined it. And read above, I'm not alone - lots of people found that last line of ad to be bad. It would have been so much better if the girl wasn't talking back with that slogan. Imagine a less hostile dialog:

Neighbor: Hon, I didn't know a computer could do that.
Girl: Makes you think, what's a computer?

But no, instead they had the girl answer a question with a question, which is already an obnoxious thing to do, but they went the extra mile by making the response purposefully abstruse. How would you react if someone spoke to you like that?

You: Hey, where are the car keys?
Teen: What's a car key?
You: You know what I mean, the key fob thingy. Where is it?
Teen: Our car is push-to-start. There's no key.
You: What-the-f-ever, you obviously understand what I mean, quit being an ass. Where's the damn key?!?

 

[Michael Goff]

I don't this Mahk Wahlberg forehead crease look-alike cares one way or the other about what kind of computers Apple makes. If you look at the account, he mostly parodies the Chevy "real people" ads, which are as bad as this Apple ad.

As for me, I like the current Mac lineup a lot! And I like the iPad Pro. No complaint. Just the ad rubs me wrong. I agree with you until the last second. It was very cute, until that last line that ruined it. And read above, I'm not alone - lots of people found that last line of ad to be bad. It would have been so much better if the girl wasn't talking back with that slogan. Imagine a less hostile dialog:

Neighbor: Hon, I didn't know a computer could do that.
Girl: Makes you think, what's a computer?

But no, instead they had the girl answer a question with a question, which is already an obnoxious thing to do, but they went the extra mile by making the response purposefully abstruse. How would you react if someone spoke to you like that?

You: Hey, where are the car keys?
Teen: What's a car key?
You: You know what I mean, the key fob thingy. Where is it?
Teen: Our car is push-to-start. There's no key.
You: What-the-f-ever, you obviously understand what I mean, quit being an ass. Where's the damn key?!?

I’d roll my eyes and not do property damage.