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Apple Shares New 'What's a Computer' Ad Focused on iPad Pro Features

MacRumors

macrumors bot
Original poster
Apr 12, 2001
51,035
12,585



Apple today shared a new "What's a computer" iPad Pro ad on its YouTube channel, highlighting the myriad things an iPad Pro can do along with new iPad features introduced in iOS 11.

The video, set to the song "Go" by Louis The Child," shows off the iPad's versatility as a computer replacement, following a teen as she chats with friends, takes and edits photos, writes a paper, draws with the Apple Pencil, reads comics, and more while on the go.


Features and accessories covered in the video include split-screen multitasking, the iOS 11 dock, the iPad's camera capabilities, the Apple Pencil, the Smart Keyboard, and photo markup

At the end of the spot, the teen's mom asks her "What are you doing on your computer?" And she responds, "What's a computer?"

Apple has shared multiple iPad Pro ads in the past, positioning the device as a computer replacement. Most recently, Apple published several short tutorial videos designed to show off all of the new features introduced on iPad in iOS 11

Article Link: Apple Shares New 'What's a Computer' Ad Focused on iPad Pro Features
 

Duel

macrumors regular
Jul 31, 2011
124
213
What a great ending. Apple really changed the idea what "computer" is.

Basicly only thing which i do with my desktop computer nowdays is making music, everything else i do with my iPad Pro 10,5" it's by far my favourite "computer"
 
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Rogifan

macrumors Core
Nov 14, 2011
22,232
27,929
Nice commercial, but the "what's a computer" line made it so lame. Please, like a kid that age wouldn't know what a computer is...? Come on.

A lot of people argue iPad isn’t a real computer, it’s just a content consumption device.

oh no ipad sales are down boo hoo..nothing like a bit of marketing....

iPad sales are actually up.
 
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kyykesko

macrumors 6502
Nov 11, 2015
351
247
What's a computer? Hint: it's not iPad.

There's always dozens of people who only use their computer as a pocket calculator and use that to justify claiming that iPad can replace a computer. Sorry, it can't. It doesn't even come close. It's a nice device to use in addition to a computer in certain niche jobs but that's about it.
 
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Glmnet1

macrumors 6502a
Oct 21, 2017
969
1,090
I seriously considered using an iPad pro as a computer replacement for development but iOS is still way too restricted for my needs. No CLI and not being able to open the same app twice... Great devices but still a long way to go!
 
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wsbsteven

macrumors member
Dec 14, 2011
43
23
What's a computer? Well you can be a computer replacement unless you know what you're replacing.
 
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JosephAW

macrumors 68040
May 14, 2012
3,506
4,173
Reminds me of the videos where they show kids a floppy disk and ask what is it?
I don't believe a kid would say what's a computer yet. Maybe what are you doing on you PC might work better.
 
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