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Apple Shares Photos of Upcoming Tower Theatre Store in Los Angeles Ahead of June 24 Opening
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Why give them what they ask for. Let them eat cake.
Ahead of its grand opening later this week on June 24, Apple today shared photos of its upcoming "Apple Tower Theatre" retail store in Los Angeles.
The store will reside in the historic Tower Theatre originally designed in the heart of Los Angeles in 1927. Apple has collaborated with the local community, leading preservationists, and artists to "thoughtfully preserve and restore the theater’s beauty and grandeur."
Apple's senior vice president of retail, Deirdre O’Brien, says that this new store "honors the rich history and legacy of this entertainment capital" and that it builds on Apple's special relationship with the people of Los Angeles. The store will mark the 26th Apple Store in the greater Los Angeles area and employ 100 retail team members. Photos of the upcoming store can be seen on Apple's press release.
Article Link: Apple Shares Photos of Upcoming Tower Theatre Store in Los Angeles Ahead of June 24 Opening
It is excessive yes but from what I’ve heard it was abandoned. Very few companies could afford to renovate and restore it the way Apple has, which you have to admit is incredible.
That’s likely a display panel that just so happens to be using an Apple logo. Reminds me of the Apple Store at the World Trade Center Mall, which has a large display at the front of the store and seating for Today@Apple events.
Especially given the decline in cultural uses of space like this. At one point, a proper opera house or theatre was the social capitol of a small community, especially when a church couldn’t or wouldn’t serve the same function (and even in a city like LA, these theaters served similar social purposes, for the city’s elite such as this one or for the neighborhood a smaller theatre served). But movies, television, internet all caused live theatre to become increasingly niche, which probably wasn’t aided any by musical theatre’s 20th Century dominance over other genres of theatre (and performance art in general, such as opera or concert music). These venues aren’t particularly great for popular music acts, which benefit greatly from the large seating available in modern multipurpose arenas.
Wouldn’t it be great if this structure could have been maintained and preserved for its original purpose? Sure! Is it better to exist as an Apple Store than to lose this artistry? Also, sure!
Rich history and legacy, alright! The community streets are looking real real rich. Eh, give it some more time, gentrification still in progress... 👌
Ignorant comment. DTLA is in a renaissance and Apple’s huge investment in this property is proof of that. In the past decade downtown LA has transformed from a ghost town to a vibrant cultural center. Tons of new restaurants (some closed thanks to covid) and lots of new high rise residential.
At their current first quarter earning levels, if this project cost $50 million, they could fund it with profit in about 73 minutes.
DTLA is the perfect example of the disparity between wealth and squalor in LA. Walking out of my $3500 a month high rise every day to a neighborhood of urine, feces, and needles just got old in 2020. I was paying too much to live in a tent city with public parks overrun by heroin users and sidewalks impeded by makeshift homes. The city has shown that the level of poverty and homelessness is okay and have made zero progress in affecting change. It has only gotten worse. Enjoy your new restaurants and Apple store, but be real with yourself about the state of the neighborhood just one block away.