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Interesting to see Apple do such an ad! Macs last long and are great computers.
 
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It needs more charts and graphs. Plus, you have to first convince your parents you're worthy of a college education.
 
I see we're still sticking to the tired tropes of "only PCs crash" and "PCs need third-party antivirus software".

Back when I was in school, a MacBook Pro was the obvious choice. Better build quality, better battery life, better software, and walk-in service at the Genius Bar.

I loved mine, but that was 20 years ago. And since then, Apple has ruined the in-store experience, their software has gone to ****, and certain PCs (i.e. the Microsoft Surface lineup) have made remarkable progress in build quality, performance, and battery life. If I were a student all over again, I don't think the Mac is an obvious choice anymore.

The current MacBook Air is a great computer, but so is something like a Surface Pro. And I'd be drawn to the fact that it can be a tablet I want it and a laptop when I need it, without having to buy two separate devices (iPad + MacBook) as a broke-ass college student. We'll see what happens with the new window manager in iPadOS 26, and maybe it can make a compelling case for the iPad finally being a replacement for the "computer" as they've hinted at for years. But I'm at that point with Apple software: I don't trust 'em anymore.
 
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I thought this was silly and fun. I have had a couple PowerPoint parties with my friends, I think this type of presentation (no pun intended) is pretty good. :)

I can see that side, but I personally found it very un-Apple-like. Trying too hard. Potential was there, but too long and too "desperate"-sounding. Audience looked bored and confused.
 
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I think this is hella funny, because people legit make these lol. Saves time.
 
I see we're still sticking to the tired tropes of "only PCs crash" and "PCs need third-party antivirus software".

Back when I was in school, a MacBook Pro was the obvious choice. Better build quality, better battery life, better software, and walk-in service at the Genius Bar.

I loved mine, but that was 20 years ago. And since then, Apple has ruined the in-store experience, their software has gone to ****, and certain PCs (i.e. the Microsoft Surface lineup) have made remarkable progress in build quality, performance, and battery life. If I were a student all over again, I don't think the Mac is an obvious choice anymore.

The current MacBook Air is a great computer, but so is something like a Surface Pro. And I'd be drawn to the fact that it can be a tablet I want it and a laptop when I need it, without having to buy two separate devices (iPad + MacBook) as a broke-ass college student. We'll see what happens with the new window manager in iPadOS 26, and maybe it can make a compelling case for the iPad finally being a replacement for the "computer" as they've hinted at for years. But I'm at that point with Apple software: I don't trust 'em anymore.

Ironically, you can blame "us" for demanding that Apple continue to "innovate" by adding more and more... and more... every year. Apple has done remarkably well adding tons of new features while keeping the systems relatively reliable and very stable.

This perspective gets missed in short-term analysis. Need to look across decades to see how Macs are stellar in their reliability.
 
So the old saying was that you should spend 1-3 min per slide during a presentation, on average, so I need to spend that amount of time to convince my parents that I need a Mac???
Wow, just wow
 
Hey I need a Mac for college because it has AI (Apple Intelligence). I hear it will do everything for you so I don't have to think anymore for myself. It will write all of my papers, do my math classes for me etc.

Yes this is actually happening in college. I'm a mathematics college professor and witness this far too often. I have asked a student recently what is 14 + 8 and the response I get is "let me get my phone to answer that". Wow.
 
This is tacky. I would have made a quick slick video about all of the Mac's features that could be shown to parents. "Hey, mom, dad, check this out." vs. how they packaged it here.
Which I think would have been a completely unremarkable ad, because everyone (including Apple) is already doing that.

The concept of this one is quite creative: making fun of how children find excuses to convince their parents, while (subtly) explaining real reasons.
 
Are people really getting offended by this .... Apple .... one of the greatest and most prolific marketers the world has ever seen ... really??? The only thing I'm surprised about is how crappy the template design is. But then again, kinda makes sense to feel more authentic coming from a kid. So never mind, it's even more brilliant than I initially thought.
 
Most people heading off to college are not "kids". They would typically be 18 years old or older. Even if this is marketed at 16/17 year olds, it's not "super gross marketing at kids". In any case, you don't want Apple to sell more computers?

Also, while I haven't looked at the PowerPoint template and it may very well be cringe, this marketing is driven by 20-somethings. Putting together slide presentations for various topics is more popular than you might imagine for people in their teens to 20s. People hold "PowerPoint Parties" where they share slides about something they are interested in. Quite a few graduate students in my department do that as do many other university students at many universities. This is also true outside college.


If you don't 'get' this marketing, you're likely not the targeted demographic. This is marketing by and for Gen Z.

Again, it might be cringe, but there's a broader context to why Apple's marketing released this.

Edit: I looked through it. It's a little cringe but also hilarious.
Yeah... I get that the target market here aren't young kids, but it's still borderline gross. When I was a kid I had a high school job at Sears doing sales in Electronics department. One Saturday morning during our required 'training' morning shift the corporate stooge gave a long presentation of this, though significantly more dry and terrible, that concluded with "remember, tell parents and grandparents their kids will visit home more if they have a flatscreen TV!". At which point I swore I'd never follow their guidelines and that I'd never do another sales job once that summer gig was over. This feels like a higher production quality version of that.

It's funny and silly enough that Apple can say "it's just a joke" of people take issue, but serious enough that the inherent emotional manipulation of coaching kids to tell their parents that if they really do want them to succeed they need to pony up for a premium system. And don't get me wrong, I've got all Apple kit, I much prefer it, but you don't need a Mac to be successful and depending on your situation the cheapest computer Walmart will sell you is good enough to get you going and may well be all you can manage.

This commercial is simply not up to Apple's standards. They used to have catchy, multicolored iMacs, or dancing silhouettes, now they've got cringy manipulative skits with built in plausible deniability... ick.

And honestly, I don't care if Apple sells more, I don't own stock, I'm not invested in their success directly or metaphorically. What I do care about, is Apple resisting the urge to ******tify.
 
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Are you a student who is struggling to convince your parents to buy you a Mac for college? Apple has come up with a humorous solution for you.

Apple-The-Parent-Presentation-Mac.jpg

Apple today shared The Parent Presentation, which explains why a Mac is a useful tool in college. The customizable 81-slide presentation is available in PowerPoint, Keynote, and Google Slides formats. After downloading the template on this page, you can fill in your name and some other key details, and make other edits to your liking.

The presentation mostly contains tongue-in-cheek comments, but it also outlines a few real benefits of Macs, such as the MacBook Air's portability.

In an accompanying YouTube video shared by Apple, comedian Martin Herlihy shows a group of high school students how to effectively use The Parent Presentation. The seven-minute video is split into chapters, in case you are too busy studying.


Apple's annual Back to School promotion began earlier this week. It offers college students a free accessory, like AirPods, with the purchase of an eligible new Mac or iPad.

Apple also offers students a 10% discount on select products.

Article Link: Apple Shares PowerPoint Presentation That Can Help Convince Your Parents to Buy You a Mac
81 slides? Speaking as a parent, I stopped paying attention after 20, tops.
 
This concept is hilarious because I've been on the receiving end of this kind of kid to parent powerpoint presentation several times. But the seminar video here is not working too well.
 
The reveal at the end will seal the deal for a lot of parents this summer and fall, methinks.
 


Are you a student who is struggling to convince your parents to buy you a Mac for college? Apple has come up with a humorous solution for you.

Apple-The-Parent-Presentation-Mac.jpg

Apple today shared The Parent Presentation, which explains why a Mac is a useful tool in college. The customizable 81-slide presentation is available in PowerPoint, Keynote, and Google Slides formats. After downloading the template on this page, you can fill in your name and some other key details, and make other edits to your liking.

The presentation mostly contains tongue-in-cheek comments, but it also outlines a few real benefits of Macs, such as the MacBook Air's portability.

In an accompanying YouTube video shared by Apple, comedian Martin Herlihy shows a group of high school students how to effectively use The Parent Presentation. The seven-minute video is split into chapters, in case you are too busy studying.


Apple's annual Back to School promotion began earlier this week. It offers college students a free accessory, like AirPods, with the purchase of an eligible new Mac or iPad.

Apple also offers students a 10% discount on select products.

Article Link: Apple Shares PowerPoint Presentation That Can Help Convince Your Parents to Buy You a Ma
 
You must be a really sad person if you look at a silly ad with a silly presentation and think this is awful. I guess now we know for sure what the effect of lacking human touch really is.
 
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