Which will lead to even further price gouging, and as long as they still have "record breaking" sales, more price gouging again. The prices will continue to inflate as long as people keep buying anyway. Only one way to reverse that trend, and I'm betting that the cheaper $750 model reflects that - Apple is acknowledging that they were pushing their limits if they offered no sub- $1000 phone. That's also why only the 64GB model prices are featured in most advertising. If they continue to sell/develop Macs I hope the problems with the last two yearly laptop offerings will keep prices down for a while. Mac users appear to be much more upset/disappointed as a whole than phone customers - so far. Keyboard issues and lack of ports are looming problems for laptop customers. I've yet to find a valid reason for removal of the headphone jack a few years ago (other than increasing sales of wireless headphones), and though that cost them some iPhone users, people who didn't mind the port loss continued to buy the new phones at higher prices, regardless. That got Apple over that hurdle, and money saved by not providing the jack added to the profit margin.
[doublepost=1536842212][/doublepost]
Wish they'd just offer an SD memory slot for easy expansion, so if you bought the "lower end" 64GB model you could upgrade it as needed rather than fork over for a new phone. Maybe they could use all the space they saved by removal of the headphone jack for an SD memory expansion card - you can buy a 128 GB micro-SDXC card for $50.
Yeah, then again these are not good practises when you want to become a trillion dollar company...