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I don't agree. That is exactly what I would expect from a lens opened up....a very shallow depth of field.
Not really. Take this on a real dedicated camera, or seen in real life with the human eye, the edges around the dog would be sharp not blurred. The only blurring should be coming from the stuff behind the doggy. The software for this iPhone effect has some way to go to reach the level it aims to achieve.
 
So you're saying we have no right to criticize Tim because there is always something that we don't understand.

For example, I hate they way iCloud Drive, iCloud Photo Library, Family Cloud and the lack of family iCloud Drive is organized. There is no way to have one shared photo library with your wife. And instead of having a SQUARE type in your camera app you could have the ability to choose "option" family, what would result in putting a photo to a shared family library. Or super badly designed Camera app where if you need to change 1080p/4K or 60/30 fps you need to go all the way to settings.

Secondly, Apple Maps in Poland and their updates ARE SLOW AS **** (Medieval will catch us). Google Maps, OpenStreetMap or whatever free service you can compare is WAAAAAAAAAAAY ahead.

I hope the management of Apple saw that too (among other things) and that is why Cook got smaller salary.

PS Sorry for the language but your appreciative comment needed some less appreciative one.

Ergo,
I go where I am needed, and post when I am needed.
One cannot exist without the other.

Thirdly -- Your off on a tangent and off a cliff ! Whoa horsey.

How bout you stick to the topic eh?
 
This ad is pretty much what happened to me on vacation. My family went to the Dominican, and I took one portrait of my brother on the beach, next thing I know I'm taking pictures of his wife, kids, and then our entire group. Every time we'd meet up with another one of our party "Hey have you seen the pictures VPrime's phone takes? It's amazing!". Of our group of 20, I'm sure there will be a few iPhone 7 plus sales, and a couple android converts ;).

The only problem was when I actually handed them the phone to try, they couldn't get portrait mode to work. Software side is not ready for the non techie people.
 
Not really. Take this on a real dedicated camera, or seen in real life with the human eye, the edges around the dog would be sharp not blurred. The only blurring should be coming from the stuff behind the doggy.

The fact that the dog's body is further away than its head, basically dictates that it will be blurrier, especially with a low depth of field, even on an expensive DSLR. That's how depth of field works.

Yes, you could achieve a photo whereby the dog is in sharp focus and only the background is blurred. However:
  • You'd need to take an awful lot of shots, with different aperture settings to ensure you got it right (that would take quite a long time).
  • if you had the entire dog in sharp focus, the background wouldn't be blurred to the extent it is (if at all) because of the longer depth of field.
 
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As a photographer, I really appreciate this advert. Background defocus and bokeh are often really important aspects of all photography, especially portraits.

I just wonder if the average viewer of this advert will even understand what's going on. Maybe I worry too much. Maybe this is a good example of Apple not treating its customers as idiots, and treating them instead as people who love photography and understand many aspects of it.
[doublepost=1483948282][/doublepost]I agree with you, but I really wish that Apple would pay more attention to lightfield camera tech. You would be able to re- focus your shots any way you want and get a real background blur/bokeeh
 
You don't know what you're missing until you get a bigger phone. You won't want to go back, especially with all that extra battery life.

I found it too big and sent back. Just wanted to see how big, I use my phone (access wise) in a certain way that was just not possible and I disliked the ridiculous bezel size. Battery life was better though. I will see what they do with 8 plus before reconsidering as i do like the better camera.

I have just been around the world on holiday and noticed that 9/10 iphone plus phone users were female.
 
I found it too big and sent back. Just wanted to see how big, I use my phone (access wise) in a certain way that was just not possible and I disliked the ridiculous bezel size. Battery life was better though. I will see what they do with 8 plus before reconsidering as i do like the better camera.

I have just been around the world on holiday and noticed that 9/10 iphone plus phone users were female.
The bezel size doesn't bother me, took a couple of weeks to get used to completely at first. I don't have to pull my phone out nearly as often as a lot of people because I have an Apple Watch, so it stays on my desk or in the pocket a lot of times.
 
iPhones are actually quite good. I've used them, starting with the iPhone 4 in several documentary projects. And have also shot with them over long periods of time exclusively, and am using an iPhone 6+ at the moment - an excellent camera.

I've used the iPhone 5 and the iPhone 6s, and while they are good for a cell phone, I wouldn't call them "quite good" by any stretch of the imagination. Indoors, they're quite frequently a blurry mess.


The strength of a photograph and the power they release to a viewer has very little to do with what camera was used. Rather, it's about the photographer, his/her life experiences, eye, curiosity, imagination, how the photographer relates to people, the ability to compose and decide what context should or shouldn't be in the frame, and on and on.

What you're failing to mention there is that unless a photo is deliberately posed, a great deal of the strength of a photograph comes from getting the shot timing exactly right. When split-second timing matters, the capabilities of the camera matter a great deal in terms of whether you'll get the shot at all or it will be a blurry or noisy mess. Even minor differences like IS can have a huge impact on your "keep rate", which in turn affects how likely you are to get that really great shot or miss it. And the differences between a tiny cell phone sensor and a full-frame sensor are (literally, in some ways) like night and day when shooting indoors, even with the iPhone's amazing attempts at faking it by taking multiple shots and looking for the best one. (Before that, cell phone cameras were such garbage that I basically didn't even bother to try using them except outdoors.)

Cell phones take acceptable photos under ideal circumstances, but if I tried to use an iPhone as my only camera, the hardware would severely limit what, where, and how I shoot. There would be lots of shots that I simply could not get (or that would require a helicopter to get, or that would require me to have multiple people in multiple places to get) with a cell phone camera because of the lack of a useful optical zoom range. (In a pinch, I can pull off an ~78:1 zoom range optically with my DSLR using just the gear I carry around with me, and if I could afford the right lenses, I could go as high as ~458:1. Try that with a cell phone.)

And even if I were willing to put up with special cell phone cases and carry around external lenses (which kind of defeats the whole "the best camera is the one you have with you" thing) there would still be many times when I would be forced to say, "You know what, there's not enough light in here. Let's go outside." So I'd get a photo with the cell phone, but it wouldn't be the same photo. Whether that photo would be better or worse is entirely subjective, obviously, but it would be objectively different, solely because I would be constantly running into the limits of the hardware.

And it isn't just the light gathering, either. It's also resolution and noise margins. I'm shooting with a ~30 MP full-frame camera these days. I could very nearly crop by 2:1 and still end up with a photo of the same resolution as an iPhone 7 camera. This means framing isn't as critical, and I can afford to shoot at a wider zoom setting and crop later, giving me a much lower risk of blowing a shot because something or someone moved too far at the wrong time.

And I can crank that camera up to ISO 12,800 comfortably (it goes higher), compared with the iPhone 7's maximum possible ISO of only 1600. Obviously, the extra ISO makes the image noisier, but the extra resolution means that I can also crank up the noise reduction after the fact and still get an acceptable image. With the iPhone, by the time you DNR a 12 MP image enough to look good at ISO 1600, you've lost enough effective resolution that it won't look good at larger print sizes.

And larger sensors tend to provide more contrast range, and thus better recovery of bright and dark areas at any given ISO. So when (not if) some of the shots are over-exposed or under-exposed, you'll be more likely to recover them with a real camera than with a smartphone—much more likely, in fact.

So what all this adds up to is that yes, if you're willing to limit yourself to situations that a smartphone handles easily, you can get great shots with a smartphone, but unless you restrict your shooting environment to work within your smartphone's limitations, for every great shot you get, you'll miss a dozen or even a hundred because you couldn't salvage them, whereas those of us shooting with actual cameras might toss one in ten on a bad day, or one in a hundred on a good day. If it really matters, there's no substitute for a real camera with a decent-sized sensor and a good set of lenses.
[doublepost=1483951325][/doublepost]
Not really. Take this on a real dedicated camera, or seen in real life with the human eye, the edges around the dog would be sharp not blurred. The only blurring should be coming from the stuff behind the doggy. The software for this iPhone effect has some way to go to reach the level it aims to achieve.

Not software. Hardware. What makes that shallow depth of field truly possible on a DSLR is the width of the lens relative to the exit pupil (which essentially translates to sensor size). The cameras are, I suspect, too close together to get an accurate enough depth map. Also, with real lenses, you get a bit of optical blurring at high-contrast edges where you see a tiny bit of what's behind the subject bleeding into the edges (despite being perceived as "sharp"), and there's no way to simulate that with only two lenses because you can never see what's behind the subject on both sides at once (because one of the cameras has to provide the image that you actually use as the perspective of the shot).

In fact, to get the effect completely right, you would need a minimum of five sensors—one above, one below, and one on either side of the main camera—so that you get a little bit of what's behind the subject in all four directions. The lack thereof is, I believe, part of the reason why you frequently see bizarre artifacts like perfectly sharp background under somebody's arm. And even if they had five sensors, it would still probably end up guessing at times; it would just be a more educated guess.
 
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Anyone know if Apple has improved the feature? I tried early on but got such terrible results, with splotchy mismatch of focused/unfocused areas, and occasional background areas (like within a subjects arm, hand on hip) that were completely missed and in focus with the subject, that I've not returned to use it since. I'd like to, but until they've figured things out a bit more, I'd hold off. So checking now if anyone knows of improvements since introduction.
 
I've used the iPhone 5 and the iPhone 6s, and while they are good for a cell phone, I wouldn't call them "quite good" by any stretch of the imagination. Indoors, they're quite frequently a blurry mess.




What you're failing to mention there is that unless a photo is deliberately posed, a great deal of the strength of a photograph comes from getting the shot timing exactly right. When split-second timing matters, the capabilities of the camera matter a great deal in terms of whether you'll get the shot at all or it will be a blurry or noisy mess. Even minor differences like IS can have a huge impact on your "keep rate", which in turn affects how likely you are to get that really great shot or miss it. And the differences between a tiny cell phone sensor and a full-frame sensor are (literally, in some ways) like night and day when shooting indoors, even with the iPhone's amazing attempts at faking it by taking multiple shots and looking for the best one. (Before that, cell phone cameras were such garbage that I basically didn't even bother to try using them except outdoors.)

Cell phones take acceptable photos under ideal circumstances, but if I tried to use an iPhone as my only camera, the hardware would severely limit what, where, and how I shoot. There would be lots of shots that I simply could not get (or that would require a helicopter to get, or that would require me to have multiple people in multiple places to get) with a cell phone camera because of the lack of a useful optical zoom range. (In a pinch, I can pull off an ~78:1 zoom range optically with my DSLR using just the gear I carry around with me, and if I could afford the right lenses, I could go as high as ~458:1. Try that with a cell phone.)

And even if I were willing to put up with special cell phone cases and carry around external lenses (which kind of defeats the whole "the best camera is the one you have with you" thing) there would still be many times when I would be forced to say, "You know what, there's not enough light in here. Let's go outside." So I'd get a photo with the cell phone, but it wouldn't be the same photo. Whether that photo would be better or worse is entirely subjective, obviously, but it would be objectively different, solely because I would be constantly running into the limits of the hardware.

And it isn't just the light gathering, either. It's also resolution and noise margins. I'm shooting with a ~30 MP full-frame camera these days. I could very nearly crop by 2:1 and still end up with a photo of the same resolution as an iPhone 7 camera. This means framing isn't as critical, and I can afford to shoot at a wider zoom setting and crop later, giving me a much lower risk of blowing a shot because something or someone moved too far at the wrong time.

And I can crank that camera up to ISO 12,800 comfortably (it goes higher), compared with the iPhone 7's maximum possible ISO of only 1600. Obviously, the extra ISO makes the image noisier, but the extra resolution means that I can also crank up the noise reduction after the fact and still get an acceptable image. With the iPhone, by the time you DNR a 12 MP image enough to look good at ISO 1600, you've lost enough effective resolution that it won't look good at larger print sizes.

And larger sensors tend to provide more contrast range, and thus better recovery of bright and dark areas at any given ISO. So when (not if) some of the shots are over-exposed or under-exposed, you'll be more likely to recover them with a real camera than with a smartphone—much more likely, in fact.

So what all this adds up to is that yes, if you're willing to limit yourself to situations that a smartphone handles easily, you can get great shots with a smartphone, but unless you restrict your shooting environment to work within your smartphone's limitations, for every great shot you get, you'll miss a dozen or even a hundred because you couldn't salvage them, whereas those of us shooting with actual cameras might toss one in ten on a bad day, or one in a hundred on a good day. If it really matters, there's no substitute for a real camera with a decent-sized sensor and a good set of lenses.
[doublepost=1483951325][/doublepost]

Not software. Hardware. What makes that shallow depth of field truly possible on a DSLR is the width of the lens relative to the exit pupil (which essentially translates to sensor size). The cameras are, I suspect, too close together to get an accurate enough depth map. Also, with real lenses, you get a bit of optical blurring at high-contrast edges where you see a tiny bit of what's behind the subject bleeding into the edges (despite being perceived as "sharp"), and there's no way to simulate that with only two lenses because you can never see what's behind the subject on both sides at once (because one of the cameras has to provide the image that you actually use as the perspective of the shot).

In fact, to get the effect completely right, you would need a minimum of five sensors—one above, one below, and one on either side of the main camera—so that you get a little bit of what's behind the subject in all four directions. The lack thereof is, I believe, part of the reason why you frequently see bizarre artifacts like perfectly sharp background under somebody's arm. And even if they had five sensors, it would still probably end up guessing at times; it would just be a more educated guess.
The software though is making all the calculations here, the iPhone. The hardware cameras are taking the data, but it is the software making those calculations and creating an "effect".
[doublepost=1483965027][/doublepost]
The fact that the dog's body is further away than its head, basically dictates that it will be blurrier, especially with a low depth of field, even on an expensive DSLR. That's how depth of field works.

Yes, you could achieve a photo whereby the dog is in sharp focus and only the background is blurred. However:
  • You'd need to take an awful lot of shots, with different aperture settings to ensure you got it right (that would take quite a long time).
  • if you had the entire dog in sharp focus, the background wouldn't be blurred to the extent it is (if at all) because of the longer depth of field.
I'd argue that as the dog sits on an angle, the dog's back (photo's right side) is actually closer than it's neck (photo's left side), but there is more blur on the closer point, giving a false effect. My view is that the effect is still artificial in its end result. It's okay, but it's not quite there yet.
I was actually looking at some video footage recently from iPhone. It was a scene outdoors at a beach, and the constant fluctuations in lighting correction were almost distracting. The point I make here is whether the software processing is so over the top now that the software is overthinking scenes, and in the end, producing a result that is less real than something less processor intensive. Just some thoughts.
 
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Τhank you Apple for showing another face of Greece! It's always about us being lazy scums, not paying our debts and trying to get away with everything... Thank you Apple for showing the world that our country is of exceptional beauty, our people are compassionate and loving and that it's not always about money, it's also about the little things in life! You are the best!!!

It didn't bother you that it showed rural Greeks as so technologically backwards that the seeing their image "magically" stolen by a metal box is truly amazing to them?

I thought the ad was condescending and insulting personally.
 
Τhank you Apple for showing another face of Greece! It's always about us being lazy scums, not paying our debts and trying to get away with everything... Thank you Apple for showing the world that our country is of exceptional beauty, our people are compassionate and loving and that it's not always about money, it's also about the little things in life! You are the best!!!
Oh, so nice and foregiving.
Would they care about these people if there hadn't been an iPhone at hand, or if they had been weary of marketing propaganda ..?
Cheap play to look nice and social if you just cashed $6 mio bonus + $50 mio stock options
This seems more like "free coffee for all to have the ad done" - a modernist sequel to mirrors-and-beads colonialism.
 
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when you watch these videos i can't but want to use my phone naked..looks so much nicer like this
 
Like the video alot. I spent 10 days in Greece and loved it - this brings back good memories. The music on the other hand was not right. Should have been greek and not swiss yodeling.
 
I've used the iPhone 5 and the iPhone 6s, and while they are good for a cell phone, I wouldn't call them "quite good" by any stretch of the imagination. Indoors, they're quite frequently a blurry mess.

What you're failing to mention there is that unless a photo is deliberately posed, a great deal of the strength of a photograph comes from getting the shot timing exactly right. When split-second timing matters, the capabilities of the camera matter a great deal in terms of whether you'll get the shot at all or it will be a blurry or noisy mess. Even minor differences like IS can have a huge impact on your "keep rate", which in turn affects how likely you are to get that really great shot or miss it. And the differences between a tiny cell phone sensor and a full-frame sensor are (literally, in some ways) like night and day when shooting indoors, even with the iPhone's amazing attempts at faking it by taking multiple shots and looking for the best one. (Before that, cell phone cameras were such garbage that I basically didn't even bother to try using them except outdoors.)

Cell phones take acceptable photos under ideal circumstances, but if I tried to use an iPhone as my only camera, the hardware would severely limit what, where, and how I shoot. There would be lots of shots that I simply could not get (or that would require a helicopter to get, or that would require me to have multiple people in multiple places to get) with a cell phone camera because of the lack of a useful optical zoom range. (In a pinch, I can pull off an ~78:1 zoom range optically with my DSLR using just the gear I carry around with me, and if I could afford the right lenses, I could go as high as ~458:1. Try that with a cell phone.)

And even if I were willing to put up with special cell phone cases and carry around external lenses (which kind of defeats the whole "the best camera is the one you have with you" thing) there would still be many times when I would be forced to say, "You know what, there's not enough light in here. Let's go outside." So I'd get a photo with the cell phone, but it wouldn't be the same photo. Whether that photo would be better or worse is entirely subjective, obviously, but it would be objectively different, solely because I would be constantly running into the limits of the hardware.

And it isn't just the light gathering, either. It's also resolution and noise margins. I'm shooting with a ~30 MP full-frame camera these days. I could very nearly crop by 2:1 and still end up with a photo of the same resolution as an iPhone 7 camera. This means framing isn't as critical, and I can afford to shoot at a wider zoom setting and crop later, giving me a much lower risk of blowing a shot because something or someone moved too far at the wrong time.

And I can crank that camera up to ISO 12,800 comfortably (it goes higher), compared with the iPhone 7's maximum possible ISO of only 1600. Obviously, the extra ISO makes the image noisier, but the extra resolution means that I can also crank up the noise reduction after the fact and still get an acceptable image. With the iPhone, by the time you DNR a 12 MP image enough to look good at ISO 1600, you've lost enough effective resolution that it won't look good at larger print sizes.

And larger sensors tend to provide more contrast range, and thus better recovery of bright and dark areas at any given ISO. So when (not if) some of the shots are over-exposed or under-exposed, you'll be more likely to recover them with a real camera than with a smartphone—much more likely, in fact.

So what all this adds up to is that yes, if you're willing to limit yourself to situations that a smartphone handles easily, you can get great shots with a smartphone, but unless you restrict your shooting environment to work within your smartphone's limitations, for every great shot you get, you'll miss a dozen or even a hundred because you couldn't salvage them, whereas those of us shooting with actual cameras might toss one in ten on a bad day, or one in a hundred on a good day. If it really matters, there's no substitute for a real camera with a decent-sized sensor and a good set of lenses.

From your post it is very easy to see your photography is about gear, technology, and specs. That's fine. For many people it isn't about any of that, and comes from within - the ability to see, curiosity, imagination, life experiences, the desire to create, release narrative, etc. Sadly, some people never get to that point. And that strongly shows in the photos they take, rather than make. Still, I would love to see some of your photographs.
 
cafe |ˈkafeɪ, ˈkafi | (also café) | plural: cafe, cafés

[ka-feyz, kuh- or especially for 4, French ka-fey]

1. A restaurant, often with an enclosed or outdoor section extending onto the sidewalk.

2. A restaurant, usually small and unpretentious.

3. A barroom, cabaret, or nightclub.

4. Coffee.


Okay so that's a typo dud, the name is Coffee like starbucks u know what i mean? what kind of monster uses cofé or whatever. Where u saw a cabaret in a coffee?? I wanna go 4 a private dance..I have cash...
 
Love the ad.

Simply beautiful
But it sad that the simple folks would call this magical and amazing while we will say meh....

Either Apple is saying Appreciate the tech ...How far we've come
Or ... only the country/low tech folks would appreciate this "high" tech.
 
if only Apple could stop fragmenting the iPhone and give to both models the same camera options. I don't want to have a bigger phone and yes I do want to have this feature. awesome feature.

so lame IMO

Buy a Galaxy S7 as I did. IMHO the Camera is MUCH better than on the iPhone. I switched in December as my 6s dropped in Water for a few secs and was dead at once ...
 
How I look at this commercial...
You have to travel to pretty remote and rural areas in order to get any praise for purchasing an iPhone in 2016.
 
I remember when news about Apple product where mostly technical, productivity and achievements

for example I used to love Applescript's success stories

this AD seem for people who have never seen a smartphone ?

I can't believe investor are still holding Apple stocks
 
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