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The style of the trailer didn't really appeal to me, don't really like the whole give the old stuff a modern vibe with a modern sound thing but I've learned that trailers aren't always the best representation of the final product. The trailer to Gangster Squad did a similar thing by covering it with hip hop music but I don't recall a hip hop vibe in that movie.
 
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The style of the trailer didn't really appeal to me, don't really like the whole give the old stuff a modern vibe with a modern sound thing but I've learned that trailers aren't always the best representation of the final product. The trailer to Gangster Squad did a similar thing by covering it with hip hop music but I don't recall a hip hop vibe in that movie.

It’s supposed to be a comedy that tackles such important topics as gender issues. This is what Engadget said anyways.

Yep it fits on cw. Maybe it’s a time anomaly and the Legends of tomorrow will sweep in.
 
You do realize you aren’t being forced to read comments, right?
Kind of like you weren't forced to reply to my comment...

Tech news and rumor sites preemptively shut down comment sections all the time. Why do you think they do this?
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It would have been cheaper filming someone throwing $100 bills into a burning fireplace. Probably more interesting too.
Be honest, you just don't want to have to subscribe to yet another video streaming service so you have to criticize the next one on the horizon. If this show was announced for any other service you wouldn't care because you have already made your decision about those services but since you haven't experienced any of these Apple TV + shows yet, you're trying to convince others (and mostly yourself) that the world doesn't need another show from another streaming service that you might have to pay for anyway.

Even if Apple TV+ is an absolute failure, it will still take years for it to go away so get used to it for the time being.
 
Looks really interesting to me. So tired of pointless action movies, slashers, car chases, and over the top CGI. Creative writing with good dialog is what will sell. These shows will be hits.
 
What on earth did I just watch? Was half expecting her to whip out an iPhone after stepping on to the stage coach
Yeah, that trailer wasn’t what I was expecting. And I was really open to the concept and still am. But that execution looks really messy, more like a music video. Oh well, we shall see.
 
I don’t expect Apple to charge $9.99 for AppleTV+ alone. They simply don’t have enough content. And their strategy so far indicates a different play.

Watching Apple laying its cards on the table, one by one, it’s becoming clear that AppleTV+ is an added value service to another one of their services that will directly generate hardware sales and ecosystem loyalty. Given that Apple is expanding the AppleTV app’s reach beyond its own hardware, the goal isn’t to sell AppleTV’s and Tv+ isn’t going to sell iPhones.

The reward is in bundling Apple TV+ with Music, which itself is a hardware sales generator — Apple Music sells iPhone, Apple Watch and AirPods.

The cards that I feel are left to reveal will show whether Apple will price Music+TV strategically to go in for the kill on Spotify. Given that Apple is able to sell Music for half of its regular $9.99 with promotions and for students, there’s room to add TV in there and charge a flat $9.99 for both and make the choice between Spotify (music only) and Apple Music + TV an easy choice. Apple would steal the rest of Spotify’s user base in the iOS ecosystem real quick.


Unlike Music where each time a user listens to a song results in Apple having to pay the license owner, Apple isn’t paying any licensing whatsoever for any of its TV shows. Aside from production costs, every subscription is profit. They can afford to practically give it away and see it as a cost of growing its Music base and therefore its hardware sales and ecosystem loyalty. $6B is peanuts compared to how much Apple makes selling iPhones, Apple Watches and AirPods. Apple makes more than enough to fund their entire annual TV production budget in one week of iPhone sales.

I prefer Apple Music over Spotify personally, but if you think Apple TV+ bundled with Apple Music at $9.99 would pull a meaningful amount of people over from Spotify, especially if only for original content, you’re way off and don’t respect how sticky Spotify as a platform is. People love Spotify playlists. They have a higher user base and it’s easier to share playlists and songs with people on Spotify simply because more people are on Spotify and if they’re not, they can sign up to the free tier. And the reality is Spotify is a nice streaming platform; it’s no fluke success. I prefer Apple Music largely because it uploads all my non-streaming music (I listen to a lot of live recordings that aren’t on any streaming service) and because it’s better integrated into all of my Apple gear, but objectively I can’t say Spotify is a bad platform for most people who only stream from the streaming library, especially when so many of their friends are on it.

And your profit argument is also imaginative, especially considering this is Apple, a publicly traded company that consistently generates hefty profits. Granted, we don’t know how much they really spent, we know it’s easily to the tune of billions of dollars and that’s day one costs; they can’t simply stop making new content and expect this to work. Even if they charged a separate $9.99/month fee for the service, you’re talking about $1.2 billion in revenue per year for every 10 million subscribers, and that’s revenue, not profit. And you’re talking about bundling it with music at $9.99. Most of that $9.99 doesn’t go to Apple, so it’d take a far, far longer time to break even, especially considering Apple Music in and of itself isn’t very profitable in and of itself.

And if anything, the iPhone and the integration of Apple Music into the various OS platforms sells Apple Music, not the other way around, at least not in any meaningful way. Come on, do better.

And furthermore, this whole services push is about new revenue streams because the iPhone is becoming somewhat more stagnant in the view of investors. I highly doubt spending a ton of money on something that ultimately isn’t directly making money is the goal here. If Apple ends up charging $9.99/month, that will be obvious, and I’m curious if you’ll reevaluate the whole “added value” argument.

Apple Music has worked as more of a “value added” service because it doesn’t really lose money. Again, it’s not very profitable. But as Eddy Cue has said and Spotify’s numbers prove, you’ve got to do more than just streaming music to be able to survive in the streaming music business. Sticking an original video content service on top that costs billions to run per year is not going to help those numbers at all and I don’t believe for a second that that’s Apple’s plan.

The only way I see this argument of Apple TV+ as a value added service is if Apple bundles many more of their services together, not just music. The numbers make no sense for this to be bundled with Apple Music, and the student pricing is not evidence of Apple having room to charge less for Apple Music, especially when Apple Music pays higher royalties than any of their competitors. Whether a broader “Apple Prime” like service will work also remains to be seen, and I’m skeptical as again, subscription fatigue is absolutely becoming a real thing.

Just because they have the money to burn doesn’t mean they will. Investors will want to see ROI on these huge investments, and if it’s not there, they’ll cry foul, and that’s what lead us here in the first place. I don’t think Apple is doomed by any means and I think most investors concern about iPhone and Apple in general are absurd, but I would not be shocked whatsoever if Apple TV+ wasn’t a thing in five years.

I do see Apple Music continuing to grow and thrive on it’s own merit though.
 
No, it correlates with Apple's rise as a commodity brand. It really spiked when the iPhone brought in an audience who didn't choose Apple as a niche company that values design and simplicity but instead buy an iPhone because it's the most popular phone and then are surprised when Apple does things that follow its guiding principles and charge an according premium.

That must be the reason! o_O
 
Anyone who thinks the MacRumors crowd, or nerds and geeks in general, are Apple's "base" hasn't really been paying attention to Apple for the last 20 years. Or even the last 40 years, really. The people here are just its loudest cheerleaders... or detractors, if we're talking reality here.

Computers aren't the realm of nerds anymore. Get with the times.

That is a bit what i'm getting at, Nerdom has become mainstream. Computers, PDA's, handhelds, comics, Marvel, SF and horror and even Star Wars used to be a niche for young male nerds. Aiming at a safe PG crowd is a very old way of thinking.
 
This isn't a documentary. PBS made already made one. Nothing about this show seems disrespectful. What's very disrespectful is not bothering to even spell the woman's name correctly. You had 3 chances to get it right. :( This is a fictional show that seems to be targeted to Y.A. girls. It's apparently inspired by Emily Dickinson. There's nothing that says the story of Dickinson's life can't be revisited with a more mature adult telling or a more biographical telling inspired by her poetry, or a... you see where I'm going here.
No one ever expects the spelling police.....
 
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