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All the hate towards vertical video is coming from people staring at computer monitors or laptop screens. Vertical video on those devices sucks - but on a smartphone? Vertical video is king. No one holds their phone horizontally.
When watching or recording a video, I always hold it horizontally. Heck, I rarely use my iPad another way. Only when there is some app that was coded badly and doesn't allow for horizontal interface. Then I avoid the app if at all possible.
 
All the hate towards vertical video is coming from people staring at computer monitors or laptop screens. Vertical video on those devices sucks - but on a smartphone? Vertical video is king. No one holds their phone horizontally.

There are billions of horizontal screens in the world. Shooting vertical means your video is automatically going to look like trash on all those screens. A phone, on the other hand, is trivial to rotate when viewing or shooting.
 
Hardly "not being smart enough" - you may not understand that would be very easy to do.

It's about not putting artificial limitations on creativity.

Giving the option of filming horizontally with the phone in portrait enhances creative choice.

Barring the option of filming vertically with the phone in portrait enhances civil society.
 
:You're not viewing it right, must view on Pro Display XDR w/ $1k stand in vertical position for proper viewing experience"

Well technically you're viewing it wrong if you're viewing it on a computer at all.

Remember this video is an ad from "Tim (what's a computer?) Apple". If you own a computer you're just plain wrong as far as Apple is concerned.
 
OK I force myself to watch it, a few times the camera was too close and lost or cut off one of the subjects or cut off some of the scenery or signage

Music reminded me a little bit of Stargate.

Here's the funny thing, in the black and white shot the transition to 35mm film dissolve is a horizontal frame! The special effect didn't have a vertical 35mm transition.

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Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like "La La Land" and "Whiplash."


The nine minute short film was shot with an iPhone 11 Pro and all of the footage was captured in a vertical aspect ratio. Apple also included a behind the scenes look at how the film was shot.


When shooting the video, Chazelle used iPhone features like extended dynamic range, video stabilization, the ultra wide-angle lens, and more.

Apple has shared several prior videos and photographs in the "Shot on iPhone" series, but this marks one of the first vertical videos that Apple has uploaded in the "Shot on iPhone" saga.

Article Link: Apple Shares Vertical 'Shot on iPhone' Short Film by Damien Chazelle

The term "Film" and iPhone or any other smartphone brand don't go together since smartphone cameras cannot produce video with shallow depth of field.
 
If someone wants to be innovative, they need to produce a video that has a notch in it and is only formatted for the iPhone. Somehow make the notch a key part of the video and those who do not have the notch miss out.
 
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There are billions of horizontal screens in the world. Shooting vertical means your video is automatically going to look like trash on all those screens. A phone, on the other hand, is trivial to rotate when viewing or shooting.
There are billions of vertical screens in the world which commands more eyeball attention than horisontal screens. Rotating may be trivial, but it's still a hassle.
 
Too bad Apple wasn't smart enough to program the camera to alway record horizontal widescreen no matter how you hold the camera.
It's no longer a limitation of the camera sensors in 2020.
That would be a cute trick but you would give up so much resolution for a gimmick that only youtubers would appreciate. I like both orientations because you don't need to watch the videos with portrait thumbnails to already know that they're probably not worth watching.
 
Uh-oh, maybe Apple is going to radically change the way we use our laptops and desktops with all new vertical screens on the new ARM laptops. Don't laugh, look how they designed the iPad and iPhones to default to vertical, why not the new ARM computers?
 
That would be a cute trick but you would give up so much resolution for a gimmick that only youtubers would appreciate. I like both orientations because you don't need to watch the videos with portrait thumbnails to already know that they're probably not worth watching.
They are already giving up so much resolution because there video when played only takes up 30% of the screen. The rest is black bars on either side.
 
Yes. And wait until it reorientates. I watch way less traditional video on my phone for this very reason. It's a hassle.
Oh the humanity... how would you ever survive?! I had no idea you would have to wait for 500-700 milliseconds... is there some kind of charity for those affected by this tragedy? I'm going to go and re mount my 55" OLED TV vertically in solidarity with your cause.
 
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