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MacRumors

macrumors bot
Original poster
Apr 12, 2001
64,106
31,783


Now that iOS 14.5 is available to the public, App Tracking Transparency is being enforced by Apple. Developers are no longer able to access the advertising identifier of your iPhone, iPad, or Apple TV without your express permission, which will prevent developers from tracking you across apps and websites for ad targeting preferences.


If that sounds confusing, Apple has created an App Tracking Transparency video that's now available on YouTube, walking through what the changes mean. "It's a feature that gives you a choice," says the voiceover in the video. "A choice on how apps use and share your data."

The video goes on to describe the kinds of data that apps have access to like location, age, health information, spending habits, and browsing history. Apple says that data collection can be useful for tracking a run or letting a local shop advertise discounts when you're nearby, but "some apps are taking more data than they need," sharing it with advertisers and data brokers.

Apple explains that some apps collect "thousands of pieces of information about you" to create a digital profile that's then sold to others for ad targeting purposes and to "predict and influence behaviors and decisions."

"Your information is for sale, you have become the product," Apple says in the ad, explaining why the App Tracking Transparency feature exists. "Whatever you choose is up to you."

Article Link: Apple Shares Video Explaining How App Tracking Transparency Works
 

RedTheReader

macrumors 6502a
Nov 18, 2019
505
1,230
Apple believes we should have a choice according to the ad above ... so can I choose to download apps from a browser like I can on a Mac?
Excellent point! Also, as others and I pointed out on the previous story, what about encryption for iCloud backups? We’ve been waiting on that one for a long time now, and it’s kind of important.
 

AngerDanger

Graphics
Staff member
Dec 9, 2008
5,452
29,005
Heyy Mark whats good?!
I can only imagine how he's taking iOS 14.5…

Zuckerberg Head Pop Final.gif
 
Last edited:

James Godfrey

macrumors 68020
Oct 13, 2011
2,058
1,700
I haven’t seen one single app ask me anything.

I have turned the toggle in Transparency on and off. Makes no difference.

Do I have to sign out of iCloud, reset my phone, reboot or what?
Same here nothing as of yet… is there a grace period for apps to implement this maybe?
 

iStorm

macrumors 68000
Sep 18, 2012
1,810
2,224
I haven’t seen one single app ask me anything.

I have turned the toggle in Transparency on and off. Makes no difference.

Do I have to sign out of iCloud, reset my phone, reboot or what?
The apps will also need to be updated. See https://www.macrumors.com/2021/04/20/app-tracking-transparency-april-26-enforcement.

By the way, we could already disable apps from tracking long before iOS 14.5. Just turn it off by going to Settings->Privacy->Tracking. This has been available since iOS 14.0. (All 14.5 is doing is adding more transparency and enforcing the prompt for updated apps.)
 

jimbobb24

macrumors 68040
Jun 6, 2005
3,381
5,415
I like how the video pointed out that companies like twitter, google, facebook, youtube are not just trying to advertise to you they are trying to influence your decisions. Why should a bunch of tech billionaires have so much influence over our lives and what we are presented with?
 

TheSuperE

macrumors regular
Sep 11, 2014
128
166
Portland, OR


Now that iOS 14.5 is available to the public, App Tracking Transparency is being enforced by Apple. Developers are no longer able to access the advertising identifier of your iPhone, iPad, or Apple TV without your express permission, which will prevent developers from tracking you across apps and websites for ad targeting preferences.


If that sounds confusing, Apple has created an App Tracking Transparency video that's now available on YouTube, walking through what the changes mean. "It's a feature that gives you a choice," says the voiceover in the video. "A choice on how apps use and share your data."

The video goes on to describe the kinds of data that apps have access to like location, age, health information, spending habits, and browsing history. Apple says that data collection can be useful for tracking a run or letting a local shop advertise discounts when you're nearby, but "some apps are taking more data than they need," sharing it with advertisers and data brokers.

Apple explains that some apps collect "thousands of pieces of information about you" to create a digital profile that's then sold to others for ad targeting purposes and to "predict and influence behaviors and decisions."

"Your information is for sale, you have become the product," Apple says in the ad, explaining why the App Tracking Transparency feature exists. "Whatever you choose is up to you."

Article Link: Apple Shares Video Explaining How App Tracking Transparency Works
I don’t think the answer is to hide ourselves. But let us participate in the equal share of this money that I 1000% helped you make. Send checks payable to me directly. That’s the future. Tik Tok is informing, sharing bit sized info. NFT’s are the future of transactions and shared wealth, and our digital fingerprint should be equitably beneficial to me. If I helped 500 people join FB, pay me. If I garner 500 likes on an ig post and it’s shared 400 times. Pay me. My shared content brought YOU advertising revenue that was never possible without me. PAY ME. That’s the future.
 

Cosmosent

macrumors 68020
Apr 20, 2016
2,315
2,693
La Jolla, CA
And so it begins, 100% FREE Ad-based apps will soon go the way of the DoDo Bird !

NO ONE, & I mean NO ONE, including those INSIDE Apple, have ANY clue as to how this will play out !

ALL I can say is that 100% FREE Ad-based apps will (soon) completely disappear from the App Store !
 
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