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Apple Shares Videos Showcasing iPhone 16 Pro With Apple Intelligence
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1. Cringe
2. Misleading, intentionally, as most of these features won't be available until next year.
3. Ramsey needs to hire a new stylist because that look was dorky in the late 90's and it hasn't improved since then. The matching tie and shirt thing has strong "denim jacket over denim shirt and jeans" vibe. I'm sure Jay Leno is giving two thumbs up from somewhere.
2. Misleading, intentionally, as most of these features won't be available until next year.
3. Ramsey needs to hire a new stylist because that look was dorky in the late 90's and it hasn't improved since then. The matching tie and shirt thing has strong "denim jacket over denim shirt and jeans" vibe. I'm sure Jay Leno is giving two thumbs up from somewhere.
So Apple Intelligence helps horrible fake individuals? These advertisements are not good.
In the one about not remembering the name, she remembered enough other detail to search for his name, so it seems a useful function and fair use to me (though making the big flourish about it certainly seems insincere).
I fully agree that the "Coles Notes" email summary one is completely insincere and giving a lousy life lesson.
The third one was kind of cute, in being able to create a quick video for an awkward situation where no one seemed to relate to the girl's loss of her fish, but it does kind of add to the vibe of "not putting the work in" of this series. Apple used to pitch themselves as the tool on which you could get your creative work done, but it appears their first AI pitch is all about not caring enough to worry about anything "you" create having a personal touch.
From their late AI timeline and these ads, I almost get the feeling they would have been happy to not add AI, but looked at the direction the world seems to be going and said "Here, is this really what you want?" Unfortunately, that is likely just me projecting.
Edit: They need to do a Part 2 for the email ad, where she ends up in a horrible production because she didn't actually read the pitch, and has massive regrets. They could make it into a "Life Lessons" series. That would be a redirection that is twisted enough to possibly win some ad awards, and could even serve some use to society!
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I know which of the AI features I find compelling ....
None
-
None
-
From my mind to your fingertips.
At the rate things are going I could be a super model. 😂
What are you asking for then, in the context of an ad for some AI feature of the new iPhone?
Like, when were those halcyon days in which you'd see only beautiful people in Apple ads?
Like, when were those halcyon days in which you'd see only beautiful people in Apple ads?
I don't see the value of email summary in a office environment. First of all, office email is sprinkled full of corporate double talk. Secondly, AI doesn't understand sarcasm. Using email summary will end up biting you in the the (_!_).
If you use email summary on email I send, you'd be thanking me for driving more nails into your coffin.🤨
If you use email summary on email I send, you'd be thanking me for driving more nails into your coffin.🤨
... and the problem with the new ads for you is not that they're morally misguided at best, but that the actors don't fit their parts?
So, what does having or not having beautiful (by whatever standards you apply) people in the ads have to do with it now, when it didn't matter in the early 2000s?
So, what does having or not having beautiful (by whatever standards you apply) people in the ads have to do with it now, when it didn't matter in the early 2000s?
Wait, how am I the one trying to narrow it down to looks, when you were the one who posted this?
It's kind of hard to read a statement like that as anything but being about looks.
It somewhat feels like you were just joke-posting and I made the mistake of thinking you were making an actual point that warranted discussion. If so, sorry about wasting everyone's time with this.
I'll give the topic a rest then.
All in all, even if we can't agree on why the ads are terrible, at least we're united in knowing they're terrible. 👍
It's kind of hard to read a statement like that as anything but being about looks.
It somewhat feels like you were just joke-posting and I made the mistake of thinking you were making an actual point that warranted discussion. If so, sorry about wasting everyone's time with this.
I'll give the topic a rest then.
All in all, even if we can't agree on why the ads are terrible, at least we're united in knowing they're terrible. 👍
Looking at "Email Summary"...
Our protagonist has received an email that she should have read but hasn't. We can see the opening of the email:
Bella taps "Summarize", and about a second later gets the summary:
Bella parrots back this information, the agent (Rowan) adds that there is a twist, and Bella expresses interest in the role.
Now, as other users have commented, this feature is actually not yet available. And there has been some discussion about the Bella's dishonesty - dishonesty that she covers so poorly that Rowan must have noticed and is choosing not to call out, perhaps because Bella is her employer.
But on top of that, this vignette shows Bella lying to avoid the awkwardness of admitting that she didn't read or remember the email, and then saying she is interested. To avoid a momentary social faux pas, she is now committing to going further with this project, supposedly because she likes Victorian things and unique relationships. She doesn't know what role is intended for her. She knows there is a twist, but doesn't know what it is. My guess, from the title Dogge Days: her character is a werewolf.
So now what? Is she going to go through with it, and star in a drama so badly researched that its writers didn't notice that 1908 is in the late-Edwardian era? She's avoided any comeuppance in this 30-second encounter, but made things far worse for herself down the line.
And finally, in a situation designed to highlight the benefits of the "Email Summary" feature, how has it actually helped her? It would have taken less time to glance at the second paragraph of this apparently brief email and see "Victorian" and "unique relationship" right there, rather than waiting a second and then reading the summary.
I have no idea why the ad agency would want to sabotage its client Apple, but it seems hard to see this as anything else. They did not need to make a professional actor play her own role as such an unconvincing liar (or even a liar at all). They didn't need to have her expressing interest in the project when she actually doesn't care enough to read the email. They didn't need to include the reference to 1908, which feels shoehorned-in and is only there to be wrong.
Perhaps most of all, when crafting a situation to showcase the potentially useful feature of condensing a long text into a shorter summary, they did not need to start with an email that is already short and clear. They didn't need for the summary to provide no new information beyond what we can see in a momentary screenshot. And they certainly didn't need to have the camera linger on the original email, just to prove that the summary information is all there in the first 50 words.
I can only think that the ad company is in the pay of Big Android.
Our protagonist has received an email that she should have read but hasn't. We can see the opening of the email:
Everything below that is out of frame, but some more text is on the phone screen.
Bella taps "Summarize", and about a second later gets the summary:
Bella parrots back this information, the agent (Rowan) adds that there is a twist, and Bella expresses interest in the role.
Now, as other users have commented, this feature is actually not yet available. And there has been some discussion about the Bella's dishonesty - dishonesty that she covers so poorly that Rowan must have noticed and is choosing not to call out, perhaps because Bella is her employer.
But on top of that, this vignette shows Bella lying to avoid the awkwardness of admitting that she didn't read or remember the email, and then saying she is interested. To avoid a momentary social faux pas, she is now committing to going further with this project, supposedly because she likes Victorian things and unique relationships. She doesn't know what role is intended for her. She knows there is a twist, but doesn't know what it is. My guess, from the title Dogge Days: her character is a werewolf.
So now what? Is she going to go through with it, and star in a drama so badly researched that its writers didn't notice that 1908 is in the late-Edwardian era? She's avoided any comeuppance in this 30-second encounter, but made things far worse for herself down the line.
And finally, in a situation designed to highlight the benefits of the "Email Summary" feature, how has it actually helped her? It would have taken less time to glance at the second paragraph of this apparently brief email and see "Victorian" and "unique relationship" right there, rather than waiting a second and then reading the summary.
I have no idea why the ad agency would want to sabotage its client Apple, but it seems hard to see this as anything else. They did not need to make a professional actor play her own role as such an unconvincing liar (or even a liar at all). They didn't need to have her expressing interest in the project when she actually doesn't care enough to read the email. They didn't need to include the reference to 1908, which feels shoehorned-in and is only there to be wrong.
Perhaps most of all, when crafting a situation to showcase the potentially useful feature of condensing a long text into a shorter summary, they did not need to start with an email that is already short and clear. They didn't need for the summary to provide no new information beyond what we can see in a momentary screenshot. And they certainly didn't need to have the camera linger on the original email, just to prove that the summary information is all there in the first 50 words.
I can only think that the ad company is in the pay of Big Android.
I think the only way they could save that ad is if the do a funny Part 2 that shows her in the horrible production she signed on to due to her not bothering to actually read the pitch. They could title it "The Importance of Being
That must be it. The whole thing is set up, and your guess at the punchline is spot on.