Apple Shares 'Welcome Home' HomePod Ad Directed by Spike Jonze and Starring FKA Twigs

[MacRumors]

Apple this evening uploaded a new "Welcome Home" HomePod video to its YouTube channel, which was directed by well-known filmmaker Spike Jonze.

The four minute spot stars singer and dancer FKA Twigs and is set to a new song from Anderson .Paak called "Til It's Over." In the video, FKA Twigs arrives home after a long day and asks HomePod to play something she'd like, which she starts to dance to in a magical realism-style scene.

This is Apple's first longer-form HomePod ad. The company previously shared a series of short 15-second HomePod videos featuring the word "HomePod" animated in various ways, each set to a different song. Apple plans to feature the four minute "Welcome Home" video online, while a shorter cut will be played on television.

Apple's HomePod has been available for purchase since early February, and it's received largely positive reviews when it comes to sound quality, but reactions to Siri have not been quite as favorable. The HomePod can be purchased from Apple's website for $349.

Article Link: Apple Shares 'Welcome Home' HomePod Ad Directed by Spike Jonze and Starring FKA Twigs

 

[CPark98]

This is the first advertisement from Apple in many years that has truly captivated me. Bravo Apple, and Jonze

 

[SethBoy]

This is the first advertisement from Apple in many years that has truly captivated me. It's absolutely stunning to watch.

Really? All I got was that if I bought a HomePod I'd be sad and lonely with a digital companion as my only friend

 

[tubomac]

I don't know what she was drinking but it must be very good s***!

 

[ErikGrim]

Now this is an amazing ad. Part Michel Gondry, part Time Bandits.

 

[CPark98]

Really? All I got was that if I bought a HomePod I'd be sad and lonely with a digital companion (who doesn't understand me half the time)

Music brings out the best out of us, even in our darkest times. Its not that complex to comprehend from the advert.

 

[kildraik]

Well, if your routine is as miserable as hers, nothing can brighten the end of your day like a good hit of LSD and a HomePod.

 

[PieTunes]

That was flat out mesmerizing.

 

[Marconelly]

This is the first advertisement from Apple in many years that has truly captivated me. Bravo Apple.

I was thinking the same. Probably the first actually memorable ad since they've started producing so many of them in-house. But then again, this is probably something to be credited more to Jonze and his creative team.

 

[Quu]

Incredible ad.

 

[BvizioN]

Really? All I got was that if I bought a HomePod I'd be sad and lonely with a digital companion as my only friend

Then you sadly didn't get the add. But don't you worry, you won't be the only one.

 

[addictive]

This is superb. Spike Jonze is one of the great directors working today and everything works in the ad, the music is apposite, the dancing by FKA Twigs is beautiful, fun and mesmerising. This is the commercial which Apple should have launched the HomePod with more than a month ago. I'd love to see this played at the cinema before a movie.

 

[mariana888]

After watching the ad....

Me: that was lovely
Husband: can’t see how that would make me buy a HomePod

Good job we already have one!

 

[Mike MA]

Great. Now we just need the HomePod in Europe and not only the ad!

 

[Music Ambulance]

For me, this was a very well realised portrayal of being alone—at one, with yourself. Often music is central to that feeling, so good connections by the creative team behind this.

 

[Machead2012]

I have always LOVED Spikes work dating WAY back to his underground skateboarding video days but even with Cecil B. Demille Directing you can't make a good film with a lousy script and in the case of the HomePod...you can't polish a turd. A GREAT music video never helped sell a stiff record and IMHO the 15 second spots were not enough to hit the roll out projected sales numbers.
Regardless, Spike did a fantastic job!

 

[efktd]

Wow this blew my mind. So enjoyable to watch, and pleasant without any overload (with lots of overload). Totally Twigs style too (Check Out Her EP2 for more mind blow). ... Well done Apple.

 

[ThunderSkunk]

Wow, Spike Lee is really getting far out. I like it.

 

[trunten]

I liked it as a thing, but as others said, didn’t really compel me to get a HomePod. Or even fully understand what a HomePod is/does

 

[CPark98]

I liked it as a thing, but as others said, didn’t really compel me to get a HomePod. Or even fully understand what a HomePod is/does

The advertisement symbolizes the feeling of euphoria you get as you just tune out and jam to your favorite music after a stressful day. The HomePod is an experience and it is amazing. In love with mine.

 

[biziclop]

I smell new-old bugs in mac/iOS:

 

[Marcode]

This is a great music video and shows how music & a nap can help a person to recover from a long day.

You don’t need a HomePod to do that though, she could’ve used any speaker & music souce

 

[Brenster]

Great ad. Not sure if I’m any closer to buying one but a great, imaginative video none the less.

 

[LaraCroft835]

I smell new-old bugs in mac/iOS:

Im still laughing. McAfee lol

 

[WatchFromAfar]

All I see is people loving the advertisement; not going "Wow, I need the product". If the point of an advertisement is to sell a product judging by the replies so far it's failed.