Apple this evening uploaded a new "Welcome Home" HomePod video to its YouTube channel, which was directed by well-known filmmaker Spike Jonze.
The four minute spot stars singer and dancer FKA Twigs and is set to a new song from Anderson .Paak called "Til It's Over." In the video, FKA Twigs arrives home after a long day and asks HomePod to play something she'd like, which she starts to dance to in a magical realism-style scene.
This is Apple's first longer-form HomePod ad. The company previously shared a series of
short 15-second HomePod videos featuring the word "HomePod" animated in various ways, each set to a different song. Apple plans to feature the four minute "Welcome Home" video online, while a shorter cut will be
played on television.
Apple's HomePod has been available for purchase since early February, and it's received
largely positive reviews when it comes to sound quality, but reactions to Siri have not been quite as favorable. The HomePod can be
purchased from Apple's website for $349.
Article Link:
Apple Shares 'Welcome Home' HomePod Ad Directed by Spike Jonze and Starring FKA Twigs
Excellence!
Really? All I got was that if I bought a HomePod I'd be sad and lonely with a digital companion as my only friend
Without even knowing anything about you ... yet from this video and musical peace selected I'd say you really don't know the purpose of music or where it's come from.
If you'll allow me ... "We should make the best of short time we have together, because you'll never be my one and only anyway"
- Music ...
In this busy world we live in today, just like any other time in human existence has always been apart of our souls, our existence.
> From the moment you become a human being, your first heartbeat is a unique rhythm to you, your mothers heartbeat and how that swoons you even before you're born you key into it before the smell of your mother, father.
> When you're happy, sad, angry, in the wildest throws of love (making it, celebrating it, cherishing it, being humbled by it) need that boost of motivation (even today with bodybuilders/cross-fitters using Teacrine) music has always been there, always will be.
One can ask, can people live without:
A home,
Sight,
sense of smell, touch, taste, hearing,
live in the hottest, or coldest regions on Earth,
happiness, Love, sadness, etc.
I believe without music none of the above, nor aspirations, sorrow, or anything humans have been through, or been able to accomplish, nor survive through the worst of our times across history can be done.
This video shows the mundane daily life anyone in a metropolis goes through ... coming home feeling drained and yet re-energized simply with music, and in their most trust place ... their home.
All you got was the HomePod would be a digital assistant that would make you sad? I'm glad we have difference of opinions. I certainly didn't get that the HomePod would improve my life ... I got that if I lived in a small space the HomePod as a speaker could help me listening to music as a way to make that space feel much bigger.
And that is the target market for the HomePod in the very first place. And due to that I feel this is the best Apple commercial in a very VERY long time.