Apple Shares 'Welcome Home' HomePod Ad Directed by Spike Jonze and Starring FKA Twigs

[Allyance]

Being old enough to remember the real Spike Jones, I was skeptical at first, now I appreciate the current Spike as well. 4 minutes long, is that really an ad? It is more about Apple and their philosophy about music and how it makes us feel and how important it is in our lives, no matter what the genre. Well done. Well done.

 

[donster28]

it's a great dance video... but how is that supposed to make me buy a homepod?

I think the ad conveys exactly why the HomePod is attractive. I was in the same boat as that girl in the ad and being able to come home and just summon Siri for my favourite songs after a stressful day is priceless...and oh that bass.

And have you noticed how she just spoke to it...not shout to it?

 

[kaneda]

She shouldn't own a gun.

 

[lunarworks]

Exactly, which is why so many still don't know what good advertising is. Theres a constant disregard that a lot of us are nerds/geeks around here and Apple is marketing to the masses who don't give a crap about specs and charts and gobs of information.

So many posters lament for the days of Steve Jobs, but really what they don't realize they miss are the days of Woz.

Apple hasn't been about geeks and computer nerds since Woz left. Apple survived the '90s on the backs of creative professionals, intellectuals, education, and hipsters (geeks and nerds largely ridiculed Apple and hoped for its demise), and Jobs' return focused on making products with as wide of an appeal as possible.

 

[coolbreeze]

I have Spotify and what is this?

 

[Lab4Us]

Really? All I got was that if I bought a HomePod I'd be sad and lonely with a digital companion as my only friend

Don’t forget, your brain has a right side too!
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The ad is high production and creative. The ad for the HomePod is where? I mean I can fire up my HT dual sub system and play the same song in full aural surround. How about showing more of what Siri and HP can do instead.

Hmmm, you mean like telling the Homepod, using Siri, what to play? Exactly what the ad showed? You Apple haters at all costs slay me...

 

[citysnaps]

I think the ad conveys exactly why the HomePod is attractive. I was in the same boat as that girl in the ad and being able to come home and just summon Siri for my favourite songs after a stressful day is priceless...and oh that bass.

And have you noticed how she just spoke to it...not shout to it?

"I think the ad conveys exactly why the HomePod is attractive."

For sure on that. That's the beauty. It's always on and ready. No need to boot/wake up another device, launch an app, search for a tune, etc.

And it sounds great.

 

[StoneJack]

I have Spotify and what is this?

what is spotify?

 

[jonblatho]

I can tell they spent a lot of money on a commercial (desperate times call for desperate measures).
It did nothing to make me want to buy a HomePod however.
Steven Spielberg couldn't get me to buy a HomePod.

This ad’s probably been in the works since long before HomePod was released.

 

[mogga71]

Couldn’t help but think of Interstellar the whole way through

Sure you didn't mean Inception?

 

[johngordon]

And I add that Apple intentions toward "solitary target" audience is not well covered but instead stressed by the assignment of the direction to Spike Jonze, who directed Her, a movie about loneliness and relationships with AI. So what are we talking about? They want us to be lonely and addicted to technology instead of suggesting good social habits.

Just no - you're just reaching for something that isn't there.

The ad is nothing about AI, unless you really think the point of the ad is to big up Siri and AI, and to show that off they showed someone using voice control to play some music for two seconds, followed by four minutes of her enjoying listening to music.

I'm not convinced. At all.
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"This thing isn't selling as well as we'd hoped."
"Can someone get Spike Jonze on the phone?"

So in less than four weeks they a. Saw how sales were going, b. Decided they weren't doing too well, c. Contacted Spike Jonze, d. Spike had time in his schedule, e. FKA Twigs had time in her schedule, f. Got a team assembled to shoot the video. h. Edited and released the video.

Um, OK, if the thought of it not selling well means that much too you, I suppose that might be what happened.
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I can tell they spent a lot of money on a commercial (desperate times call for desperate measures).

Oh, what are these "desperate times" you speak of?

 

[teknikal90]

best one since 'misunderstood'.

 

[johnyslats]

Sure you didn't mean Inception?

No - thinking specifically of the tesseract scene in Interstellar

 

[Keirasplace]

So just skip over it, and keep ignoring the lonely message of wishing for a better life through the means of...wait for it... a homepod!

I can understand the escaping part, but if one is buying into the commercial and saving for a homepod...one is escaping nothing!
(how about a pair of headphones or a cheaper& more versatile equipment?)



You go watch it, and admire the acting prowess that I didn't contest.

WTH are you smoking, "the lonely message" (sic)... Have you actually worked, been on the subway or bus in the evening at the end of the day. Feeling beat happens and wanting a pick me up from listening to music has nothing to do with wishing for a better life from the homepod.

The homepod just sets the atmosphere for self-reflection.
She's litterally picking herself up after a tough day while listening to great music. That's it.

Stop projecting your own delusion and deal with what's actually there.

Who the hell is "saving" for a homepod, people used to spend 3 times that to buy stereos and pairs of speakers (and stopped doing it because it never sounded as good as they hoped), good god, headphones... Man, go shovel your opinions at someone else.
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And I add that Apple intentions toward "solitary target" audience is not well covered but instead stressed by the assignment of the direction to Spike Jonze, who directed Her, a movie about loneliness and relationships with AI. So what are we talking about? They want us to be lonely and addicted to technology instead of suggesting good social habits.

WTH are you talking about, what relationship, she's telling an appliance to play music and it plays music. The whole focus of this thing is MUSIC, not AI or a virtual assistant (this is not a Siri commercial). Maybe it's time you actually watched it and not "watched" it.

 

[kagharaht]

Don’t forget, your brain has a right side too!
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Hmmm, you mean like telling the Homepod, using Siri, what to play? Exactly what the ad showed? You Apple haters at all costs slay me...

Not a hater. Just reality of the ad. It shows nothing but fancy effects. Thats it.

 

[Keirasplace]

HP was DOA and this long form fluff piece isn't going to save it. Props to SJ...He did a nice job regardless and will probably if he hasn't already sign on to Direct Original content for the company.

Right... They'll likely sell 10M this year, yeah, "DOA"... uhuh.

 

[donster28]

Not a hater. Just reality of the ad. It shows nothing but fancy effects. Thats it.

Oh wow! As a short film creator myself, I’m afraid for my future.

 

[kironin]

This is a great music video and shows how music & a nap can help a person to recover from a long day.

You don’t need a HomePod to do that though, she could’ve used any speaker & music souce

exactly!
whoa! what a concept!
so music from any home stereo system can lift your spirits at the end of a long day. mind blown.

no reason to spend $350 for what I can already do.

 

[UltimaKilo]

Terrible ad. Didn't make me want to buy a HomePod at all. What happened to the Apple inspirational ads?

 

[Keirasplace]

exactly!
whoa! what a concept!
so music from any home stereo system can lift your spirits at the end of a long day. mind blown.

no reason to spend $350 for what I can already do.

Indeed except many people, especially in small appartments, don't have a stereo - speaker pair as actual sales of those things have really gone down in the last 10 years.

They're not claiming you can't get music somewhere else; if you can, well good for you I guess.

 

[verpeiler]

Apart from being very well done, I don't get what the whole ad has to do with the homepod.

Not like people weren't listening to music after a workday for like 80 years..

 

[Marconelly]

Apart from being very well done, I don't get what the whole ad has to do with the homepod.

Not like people weren't listening to music after a workday for like 80 years..

It starts with her saying something along the lines of "Play me something I'll like". So the idea is that the tech behind the homepod knew what she needed as a pickmeup better than she knew herself. That point was probably made too subtly. However, most of the ad focused on communicating through visuals that the Homepod sounds amazing for such a small speaker. These two things are its two biggest selling points, and they are probably properly emphasized in this ad (sound quality getting the much bigger focus over the Siri aspect).

 

[Lab4Us]

Apart from being very well done, I don't get what the whole ad has to do with the homepod.

Not like people weren't listening to music after a workday for like 80 years..

Let me try to help. With Homepad, I open my door and say “Hey Siri, play Fleetwood Mac Live.” Siri says “Got it. Playing album Fleetwood Mac live.” Music starts. No digging out albums, CDs, cassette tapes or whatever, messing with equipment, adjusting knobs, etc. It just works. Can even increase or decrease volume without touching a knob. Oh, and with the Homepod technology, music is instantly adapted to room and song to deliver best possible sound (for $350, NOT $3500.00). Pretty sure none of that was possible 80 years ago, and I know for sure it wasn’t possible 50 years ago.

We know you Apple haters will never get it...so just don’t buy one. This ad is spot on for what Homepod offers!

 

[cicalinarrot]

I was expecting "Hey Samantha"

 

[verpeiler]

Let me try to help. With Homepad, I open my door and say “Hey Siri, play Fleetwood Mac Live.” Siri says “Got it. Playing album Fleetwood Mac live.” Music starts. No digging out albums, CDs, cassette tapes or whatever, messing with equipment, adjusting knobs, etc. It just works. Can even increase or decrease volume without touching a knob. Oh, and with the Homepod technology, music is instantly adapted to room and song to deliver best possible sound (for $350, NOT $3500.00). Pretty sure none of that was possible 80 years ago, and I know for sure it wasn’t possible 50 years ago.

We know you Apple haters will never get it...so just don’t buy one. This ad is spot on for what Homepod offers!

Oh wow, that's a strong response, looks like you got triggered by nothing. Apple hater, seriously? Where did you get that from?

I didn't even say anything against the homepod... I guess it's a nice, little music player. If I wouldn't already own a good stereo (which I do.. and it's connected to, guess what, an Apple TV; no digging out albums either, and sound quality is even better) I'd probably buy one.. or two for stereo sound.