Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

[MacRumors]

Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30.

Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro.

iPhone 12 Pro lead times remain extended far beyond any model launched in the past 4 years at 10 days. Lead times decreased from 22 days ~2 weeks ago as Apple ramps iPhone 12 production signaled by our iPhone supply chain team, led by Sharon Shih, recently raising March quarter iPhone 12 Pro builds by 2M units (which offset a 2M build reduction for the iPhone 12 mini).

The report supports previous analysis that the iPhone 12 mini has suffered from lackluster sales, capturing just six percent of the total ‌iPhone 12‌ sales during the launch period.

The report also highlighted that the non-Pro iPhone 12 models are believed to be performing better in China than in the United States. In China, the iPhone 12 is believed to have gained a 20.3 percent market share, which is a new 18 month high. The device is also said to have achieved the largest install base of any iPhone launched in China over the past four years through the first full month after being launched.

Article Link: Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

 

[TheYayAreaLiving 🎗️]

Mini was not much of a success huh?

 

[davebarnes]

Let's try a better headline:

Apple Shifting From lower margin iPhone 12 mini to higher margin iPhone 12 Pro to make more money​

 

[jrlcopy]

I love my mini.

 

[vipergts2207]

Loving my iPhone 12 mini. Easily the best iPhone I've ever owned, which goes back to the 3Gs. As long as it sells enough for Apple to keep making a mini, that's all that matters.

 

[rosegoldoli]

wow..and here we were told everybody wanted a small phone

 

[Psychicbob]

Would have sold more if it was a bit cheaper *waits for triggered, anti-mini, keyboard warriors*

 

[0057252]

Now they can make another SE in a few years using leftover 12 mini parts!

 

[mtneer]

Wonder how some Mini owners will react now that this will seem like a repudiation of their taste. They will also not get societal affirmation of their choice. Will they return/ replace their devices for a Pro?

[/s]

 

[smeggsmeg]

The mini is a great phone I just think people wanting a smaller phone want a smaller price tag to go with it. I personally got rid of the 8 plus for the mini as newer phones are just way too big. If I need a big screen I use my iPad.

I’d be curious if the se is impacting sales.

 

[BootsWalking]

For years I begged for an iPhone with the form factor of an SE but with flagship specs and no bezels. Apple finally delivered with the 12 Mini. I bought the phone and love it to death. For me the value is there but for others less passionate about the form factor I think the phone might be too expensive to justify its existence. Apple will either have to reduce the price (including possibly trimming the specs to keep their margins), or discontinue the phone entirely. It'll be a sad day for me but I'm so pleased Apple even made the 12 Mini that I'll accept that fate with gratitude nonetheless.

 

[mnsportsgeek]

And all the mini fans collectively hold their breath.

 

[Rudy69]

For years I begged for an iPhone with the form factor of an SE but with flagship specs and no bezels. Apple finally delivered with the 12 Mini. I bought the phone and love it to death. For me the value is there but for others less passionate about the form factor I think the phone might be too expensive to justify its existence. Apple will either have to reduce the price (including possibly trimming the specs to keep their margins), or discontinue the phone entirely. It'll be a sad day for me but I'm so pleased Apple even made the 12 Mini that I'll accept that fait with gratitude nonetheless.

While you guys a small minority, you were vocal enough that Apple thought the demand was higher than it was

 

[bandrews]

wow..and here we were told everybody wanted a small phone

I don't think anyone ever said "everybody wants a small phone".

Many people did say "I want a small phone"

Which is more than nobody but not as many as everybody.

 

[Rand0mUs3r]

ouch - in before the "I told you so" crowd in re small phones

 

[Braderunner]

wow..and here we were told everybody wanted a small phone

I don't recall ANYONE ever saying...that EVERYONE wants a small phone. Unless you are going all the way back to Steve Jobs. If so....

 

[Return Zero]

Long live the mini.

Seriously, I love it and never want to get anything larger.

 

[_Spinn_]

Based on all the hype about it online, I'm surprised the Mini isn't selling better. I love my Pro Max but it was always pretty clear that the 12 and the 12 Pro were going to be the best sellers. I always assumed the mini would follow close behind in sales with the Pro Max coming in last due to it being the biggest and most expensive.

 

[JM]

For years I begged for an iPhone with the form factor of an SE but with flagship specs and no bezels. Apple finally delivered with the 12 Mini. I bought the phone and love it to death. For me the value is there but for others less passionate about the form factor I think the phone might be too expensive to justify its existence. Apple will either have to reduce the price (including possibly trimming the specs to keep their margins), or discontinue the phone entirely. It'll be a sad day for me but I'm so pleased Apple even made the 12 Mini that I'll accept that fait with gratitude nonetheless.

If they could make it LCD (yeah yeah I know the bezels) I would love it. I had to return the mini because of headaches from OLED

 

[Koivari]

The Mini is just too expensive, cut the price and it will sell much better. I would get one if the starting price was lower than 830 EUR which equals to 1000 USD

 

[sw1tcher]

Apple has reportedly cut production of the iPhone 12 mini by two million units

The report supports previous analysis that the iPhone 12 mini has suffered from lackluster sales, capturing just six percent of the total ‌iPhone 12‌ sales during the launch period.

Mini was not much of a success huh?

What's your definition of success?

Apple sells tens of millions of iPhones per quarter. iPhone 12 mini captured 6% of total iPhone 12 sales during launch period. iPhone 12 series will probably be Apple's best selling iPhone for the quarter/year again like all previous generations were for their respective launch quarters/years.

Cutting production by 2 million (for the year?). That's still millions of unit sales for the quarter and year.

 

[sw1tcher]

wow..and here we were told everybody wanted a small phone

Everybody? I don't remember that. But a lot of people do want the mini. Myself included.

Apple will still sell millions of them.

 

[Doomtomb]

So was iPhone mini a failure or were the customers wrong?

 

[turbineseaplane]

The mini is simply too expensive

 

[sledgehammer89]

Apple shifting all Pro Max features to iPhone 12 mini <- better headline