Apple needs to get their **** together.
While for me there was a lot of incentive to upgrade from a 6S Plus to the XS Max, for folks with an 8+ or X there was a lot less incentive.
Add to that the government controlled/subsidized China market, AND the high prices of the XS line what does Apple expect?
Apple REALLY tried to force/push an incentive for users to upgrade to the XS/XS Max by killing the X which the XS too greatly resembled in aesthetics and too close to feature/performance comparison.
That’s only part of it. The other considerations would be the influx of price increases with the iPhones as they stand currently and the battery replacement program Apple introduced over the last year. When you combine all *three* of those considerations, it takes a toll on the iPhone greatly. Moving forward, it’s all about strategizing and trying to bring the customer into the store to upgrade.
VERY good thinking! Although I think Apple's last 3Qtrs were focused on KEEPING the existing customer and making them happy (recall Oprah saying at the last event "A billion devices y'all) ... it's the keep us within the ecosystem and ready to eat up services with money we have NOT spent on hardware upgrades.
Also keep in mind ... the "X" was cancelled. The first time since the 3GS, Apple did NOT offer last years top tier model at reduced price with lower storage options!
Very curious the need for creating the Xr, other than to help the XS sell. What would have been the retail cost of the "X" vs "Xr" if offered at 64/128GB options in it's second year? How many MORE users would've upgraded to the 1yr old "X" had not existing stock been dwindled vs the Xr? How much cheaper would the parts be for the XS had been since the screen, band, battery (pretty much), internal connections/cabling and production layout vs just a few parts comparably to the XS would have been vs implementing an entirely new Xr in the R&D and production? Some carriers may have still would have offered the BOGO value.
Things that make you go hmm.
PS: I wonder if Apple's internal economics team have laid out plans for production/services etc some 10yrs in advance and just letting this all play out?
(Dune: feints within feints, plans within plans)
iPhones last a lot longer than they did 10 years ago.
Thanks in heavy part to increasing processor, GPU, storage, and screen/glass performance and longevity! Right now many of us would agree that iOS is no longer challenging the chipset and rest of the hardware ... and that it IS the BIGGEST bottleneck to performance.
iOS 14 will need a huge redesign, layout, and heavy performance in order to start the appeal and need for users on older 64bit iPhones to feel performance being hampered to a crawl in order to upgrade to continue enjoying all their experiences - beyond games. Case in point ... the iPad Air 1 barely can handle 3 Safari tabs of MacRumors.com (sign-in) ... youtube video within Safari (3rd tab) to play on ATV4 is more than a 5sec delay before even the audio connects, another 2sec more for the video to show up (802.11g 2.4Ghz/5Ghz) and running iOS12.2 will no longer upgrade.
The web hasn't really changed much to affect the browser, the browser is off a few iterations, but it's not the hardware, nor the web affecting performance ... iOS is on this very old hardware. See my point?
Considering last yeah they had just released the iPhone X the biggest change to the line up in 3 years, it was going to be a battle.
That and the ‘meh’ XS and cheaper battery replacements is also likely still hurting them.
The XS at it's launch price was a 'meh' because the X existed before ... especially since visually they look exactly the same. This was the big reason Apple killed the X after 1 yr. The retail price at launch compared to the 8 in Canada was far too close to be honest but it worked at that time. I should've kept mine vs going to the 8.
Well I’m looking forward to the rumoured XE if it turns up, otherwise another XR for me next year.. not paying Apples stupid pricing for the high end now I’ve got used to an XR.
Is the XE the updated 'SE' model? If so ... then YES that'll immensely help in sales of devices both here and especially abroad: EU, Africa, S.America potentially, Canada I'm sure yet not so sure in China. If more than $600 retail and no heavy carrier subsidy (say $200US on contract and lower in India special pricing at initial launch window) then it's going to not do well there.