I just want to discuss why:
1) Apple does not keep the Mac hardware specs to maintain the same level of premium?
2) Apple doesn't pass on the savings to the buyer as Intel lowers it's prices for CPUs. Is apple saying the $599 Mac Mini is not cheaper to build now as compared to September 2006??
I agree. Apple is in the Intel world now and its easy to compare prices. When the systems were announced they were an ok to good deal. Many months later, they haven't dropped prices, they haven't updated the systems, its embarrassing.
My theory is simple. Apple is again short handed. They don't have the resources to keep updating prices and configurations no matter how trivial it is. They've lazy rolling around in money because they are accustomed to a Mac community which will buy anything Apple puts out no matter how overpriced it is.
More concerning to me, this shows that they're not serious about gaining market share. Bad signals include:
- Removing "computer" from their name. Makes it sound like they don't care about their computer line.
- The reason given for delaying Leopard... because they're short handed and need to get the phone out the door. Again sounds like they don't care about computers. This also missed the opportunity to capture switchers unhappy with Vista.
- Maintaining ridiculously high prices on systems and upgrades. Upgrade the Macbook 60GB harddrive to 160GB costs you $300. Yet the 160GB drive in quantity of one only costs $100!!
Apple obviously cares about marketing low prices. Look at SJ's keynotes where he announced the new Intel machines. Each time he did a price compare with an equivalent Dell box and Apple came out CHEAPER! Woohoo! The days of paying a premium for Apple were over, best of both worlds. They get lots of press, lots of people, myself included start evangelizing the new doctrine that Apple computers are NOT more expensive yet you get much more.
That was true when the systems came out, but now Apple is trying to stretch people's memory. Hoping they'll remember the lines from the keynote and not price check.
I've been waiting to buy a Mini, but have kept assuming a C2D update was going to happen any day. I'm losing faith after the Leopard delay. I wouldn't be surprised if Santa Rosa update doesn't happen until October, Apple hasn't been speedy of late.