Apple Should Be in 'No Rush' on iPad 3 as RIM's PlayBook Falters

Discussion in ' News Discussion' started by MacRumors, Sep 16, 2011.

  1. MacRumors macrumors bot


    Apr 12, 2001

    According to a new research note from J.P. Morgan's Mark Moskowitz summarized by AppleInsider, Apple is unsurprisingly working on prototypes for the iPad 3, but should be in "no rush" to release the device as competitors have yet to put forward compelling alternative devices.
    Moskowitz's report comes as yet another competing tablet exhibits poor marketplace performance, with Research in Motion reporting (PDF) yesterday that it shipped only 200,000 PlayBook tablets during its second fiscal quarter of 2012 that ended on August 27th. It is unknown how many of those shipments translated into sales to end users. In contrast, Apple shipped 9.25 million iPads during its most recently completed quarter.


    Apple had been rumored to be trying to launch the iPad 3 sometime near the end of this year, but has now reportedly settled on an early 2012 debut. Some reports have claimed that technological difficulties with building a Retina display for the iPad 3 forced Apple to cancel any plans of a 2011 release for the device.

    Continued word of a 2012 release for the iPad 3 comes as TiPb notes that Target is listing at least some of the current iPad 2 models as "discontinued" in its internal store inventory systems. Such stock systems can be unreliable indicators, however, and thus it is not believed to be suggestive of an imminent iPad 3 launch. The reason for the change in status does, however, remain unknown.

    Article Link: Apple Should Be in 'No Rush' on iPad 3 as RIM's PlayBook Falters
  2. DrJohnnyN Suspended


    Jan 27, 2010
  3. C00rDiNaT0r macrumors regular


    Jan 12, 2006
    New York, New York
    What competition? :p
  4. Caliber26 macrumors 68000


    Sep 25, 2009
    Orlando, FL
    I don't believe, for one minute, that Apple intended to release an iPad-3 this year. Especially not so close to the iPhone-5, and especially not while the iPad-2 is just now catching up with demand since its release.

    I think they'll just release it in the March/April timeframe REGARDLESS of where the competition stands. I'm sure Apple is not fazed by them one way or the other.
  5. Tones2 macrumors 65816

    Jan 8, 2009
    An iPad 3 rumor is totally distracting us from concentrating on the hundred's of contradictory iPhone 4s / 5 rumors.

    Focus people! :)

  6. Xenomorph macrumors 65816


    Aug 6, 2008
    St. Louis
    Apple does yearly releases, so people expect a new one in 2012. Why would a site defend Apple's decision to release a product when they were probably going to release it in the first place?
  7. BillyBobBongo macrumors 68020


    Jun 21, 2007
    On The Interweb Thingy!
    Can we stop giving these people credibility for stating the bloody obvious?!
  8. igazza macrumors 6502a


    Aug 7, 2007
    I still have my ipad 1, its so slow, waiting for A6 :D:D
  9. Mattsasa macrumors 68020


    Apr 12, 2010
    What do you mean no rush??? Apple needs to ****ing beat windows 8!!
  10. dilute37 macrumors member


    Dec 7, 2007
    Grass Valley, CA
    Um, hello?!

    Windows 8 for tablets? The "Metro" design, while simple, looks pretty damn slick. I love my iPad, but let's be honest, it has quite a few short comings. Looking for multiple accounts, live app icons, etc, etc. Needless, no time to rest on laurels. Get to it Apple!
  11. Bryguy78 macrumors newbie

    Jun 21, 2011
    Why Rush Anything Anyways

    It makes sense not to rush then next iPad out, but not because of RIM's woes. I feel there is an iPad market and then the Tablet market. The iPad is very user friendly and recognizable. Apple needs competition and I hope these new Tablets can keep pushing them. I am looking forward to seeing what the Windows 8 Tablet looks like when finished. As by then I will be ready to make a purchase and jump into the tablet market.
  12. KnightWRX macrumors Pentium


    Jan 28, 2009
    Quebec, Canada
    Fixed. ;)
  13. igazza macrumors 6502a


    Aug 7, 2007
    Windows metro will have 3 hours of battery. :cool:
  14. Tonewheel macrumors 6502a

    Sep 28, 2007
    Have you held one of these Playbooks from RIM? Compared to the iPad 2, it resembles that book found in hotel room nightstands!
  15. levitynyc macrumors 65816

    Aug 19, 2006
    Re: article

    No ****ing ****. We've all been saying that for months. Can I get a job as analyst for JP Morgan?
  16. Tiger8 macrumors 68020

    May 23, 2011
    Is this sarcasm? Windows 8 will be as successful as Windows Phone 7.
  17. Tonewheel macrumors 6502a

    Sep 28, 2007
    Are they behind Windows 8?
  18. bitWrangler macrumors member

    Nov 19, 2007
    Actually I disagree that Apple "shouldn't be in a rush". While they don't need to panic I do think that they need to keep their foot on the accelerator. I think they learned a valuable lesson with the iphone and the ipad2. With the iphone, they jumped out to a sizable lead but Android was able to catch up (for various understandable reasons, but still a lesson to be learned there). When they released ipad2 and others were caught flat footed, having to ditch/redesign existing products in the pipeline, this gave them a huge competitive advantage.

    So the bottom line, when they're weak, press harder on their throats and don't let them breath. If you're in a position where your competition is perpetually a generation behind, then you maintain a massive competitive advantage. Just ask someone like RIMM (amongst others) how important it is to maintain technical leadership and not get to caught up in your market share numbers.

    Apple has shown in the past that they are capable of doing exactly this (e.g. ipod mini replaced by ipod nano). I don't think they need to move schedules up, but certainly don't push them out simply to milk the current generation. Once they get a foot in the door, inevitably other parts of the body are coming through.
  19. designaholic macrumors regular


    Nov 10, 2007
    Bristol, UK
    Well said.
  20. powers74 macrumors 68000


    Aug 18, 2008
    At the bend in the river
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    Shipping two iPad updates in the same year would simply be nuts.
  21. mutantteenager macrumors 6502

    Feb 26, 2006
    Windows 8 looks great, and beyond the Apple hype, there are still more Windows users than Apple users worldwide. This analyst is living in the Apple bubble. If there's no competition, why are Apple constraining sales of the Galaxy Tab?
  22. Mad Mac Maniac macrumors 601

    Mad Mac Maniac

    Oct 4, 2007
    A little bit of here and a little bit of there.

    The iPad 3 could be delayed a year and be fine. But iOS 6 has some work cut out for it
  23. DarkLighter1985 macrumors newbie

    Aug 24, 2011
    Honolulu, Hawaii
    I agree. The iPad 2 launched in March. It would be entirely ridiculous for Apple to release the iPad 3 anytime this year.
  24. iMaci7, Sep 16, 2011
    Last edited by a moderator: Sep 16, 2011

    iMaci7 macrumors member

    Jun 13, 2011
    Which explains why the iPad 1 was a huge success the first day it went on sale.
  25. RawBert macrumors 68000


    Jan 19, 2010
    North Hollywood, CA
    Prototypes for iPad 3??? They're probably in the testing stages at this point and working on prototypes for the iPad 4.

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