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Hmm Apple are usually more tactful than to put an anonymous glass cube in the middle of a beautiful historic city. I guess the saving grace is it’s relatively plainer setting and that it’s small and discrete enough to not be considered a carbuncle
 
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Great new exterior with innovative design. Nice.

Stocking great new products with innova..... sorry.

Great new exterior with innovative design.

Come on. One out of two ain’t bad!

Customer: “Isn’t it so beautiful. It’s all glass. And that. And shiny surfaces”
2nd Customer: “Affirmative. Customer One. Why are we here other than to acknowledge such?”
Customer: “I was rather hoping they were launching new products as well?”
Security: “Ah yeah. Two wise guys huh? New stuff indeed. Why, I oughta .... get outta here!”
 
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Sees new Apple Store... turns to go in...sees rows of staff waiting to clap me down the stairs...makes prompt 180° turn.


Apple returning its profits by enhancing the customer experience. Few companies do this. Apple should be respected for 'giving back'

I'm not sure I'd class a company building a new store (or modernising an old one) to lure more customers in and increase profits as 'giving back' in any way.
 
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beautiful. i love the narrow "cereal box" styling unlike the cube we have here on 5th ave. in nyc. just wish they sold snacks downstairs too. heck make an apple cafe inside of the actual store.

fruity pebbles.jpg
 
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Remember when Apple was known because it was used (mostly) by talented people?... Now we need a PC to draw on our computers and try to hype up retail stores.

Brilliant.

You are conflating the most valuable physical retail strategy currently in existence with Apple’s ability to make a device suitable to match your heretofore unpublished requirements for drawing on a screen? Does not compute.
 
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Other companies have no reason to. They don’t have the following or history that Apple does.

Right, though I doubt that history has anything to do with it, it's all about self-perception and image. And let's be honest here for a second: The other companies with a comparable following who build stores like this call those places "temples", "churches" or "cathedrals". In Germany, back in the 1980s, everybody used the colloquial phrase "Konsumtempel" - "consume temples" for such locations, which is exactly what these places are.
 
You just know a Gateway Country store is going to open right across from it.

(For those who don't know the reference Gateway 2000--later Gateway--was a PC manufacturer that had a good number of retail stores that offered a similar experience to what Apple does today. They were shutting them down a few years after Apple opened its first retail stores. Apple was considered crazy for going into retail in 2001, especially because it had only just started to recover. Here's an ad for Gateway Country:
I actually remember liking the Gateway Country store I went to even though I was a Mac guy.)
 
Apple returning its profits by enhancing the customer experience. Few companies do this. Apple should be respected for 'giving back'

The Scandinavian governments really give back to their people -- they hugely invest tax money in infrastructure and generally increase the common wealth of the nation with their investments.

What Apple does here is slightly different: This is not a school or university (as in "free education"). It is not a hospital. This is not even a public town square for everybody. It's just a store where they sell more of their stuff.

People in general should be more critical and less dreamy when they see pictures of a glorified corporate glass towers and shopping places. Or since reading has completely fallen out of fashion... maybe folks should watch The Ten Commandments again: The sequence with The Golden Calf is the perfect metaphor for what these glass shops are.

And no, I'm not religious. But the folks who wrote The Bible understood a thing or two about human psychology and the world, and there's a lot of universal truth in their stories.
 
And PS Apple.....

You are in Italy and the location is actually Piazza Liberta

Italian is one of the most beautiful languages and there really isn't a need to Americanise absolutely everything.

If I was an Italian mega brand - like say Prada, Gucci, Ferrari etc, and I had a sales outlet on Times Square, that Italian brand wouldn't call it Square di Tempi

This will mainly be used by Local Italians due to its location and it's a shame a little more thought couldn't have gone into something as simple as the name given the thought and hard work that has obviously gone into the architecture and finish of the building.
 
You just know a Gateway Country store is going to open right across from it.

(For those who don't know the reference Gateway 2000--later Gateway--was a PC manufacturer that had a good number of retail stores that offered a similar experience to what Apple does today. They were shutting them down a few years after Apple opened its first retail stores. Apple was considered crazy for going into retail in 2001, especially because it had only just started to recover. Here's an ad for Gateway Country:
I actually remember liking the Gateway Country store I went to even though I was a Mac guy.)

all i remember about gateway computers were COWS. that was the marketing that comes up in my memory. i liked gateway as well as compaq. i am not sure what killed off these brands :(
 
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