and my local store is in the basement of a 2nd rate mall in the same space when first opened and nothing cool or fun....no grand staircase, no avenue, no giant screen tv.......sigh.
Does it only have stairs to enter?
how do people with disabilities enter in the store?
In fairness, Apple retail stores are not just about selling Apple products.Another fancy store for Apple to sell 4 year old computers and dongles.
Pass.
Downtown Milan is full of people (most of them tourist), in particular the avenue next to the shop, I think it was a good choice for Apple.
As far as I remember they wanted to have the store into the Galleria, just next to Duomo (here a couple of pics) but in the end they lost against Prada who got there so piazza Liberty was the second choice. In piazza Liberty they had the ability to overhaul the square, in Galleria they'd have a lot of restrictions since it is an historical place, so in the end I'm happy they went to Liberty.
Having the store downtown is really convenient to a lot of people like me so we can have a genius bar appointment after work or during the lunch break.
That's one seriously cool design, for a seriously cool city.
Nice photos! Hope to visit some time.
Remember when Apple was known because it was used (mostly) by talented people?... Now we need a PC to draw on our computers and try to hype up retail stores.
Brilliant.
Indeed @AngelaAhrendts did a fantastic job on this project. She’s worth her payroll and bonuses. To be honest she could be a threat to some oversight that Ive may have. Imagine what Apple Park could look like with BOTH of them harmoniously collaborating :O
Same here!!
What on earth are you trying to say? Who says Apple doesn’t have talented people? Drawing on a PC huh?? Hype up retail stores? Name me one business that has stores on THIS level?!
You are conflating the most valuable physical retail strategy currently in existence with Apple’s ability to make a device suitable to match your heretofore unpublished requirements for drawing on a screen? Does not compute.
If only Apple had released Apple Pencil...
Who cares if they do or do not... That is the point!
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Good God you seem VERY iritable for being on a forum. You may not care ... I do, and I'm just hypothesizing thoughts. Your opinion is yours and your right, yet who are you to speak for everyone? In any event have a wonderful day.
Samsung has a complex on via Mike Bongiorno in Milan.Where are your stores Samsung?? Oh, right, there aren't any....
Never thought these buildings will stand the test of time. A glass box isn’t beautiful in my humble eyes.
...Not attached to a tablet with a Mickey Mouse Mobile OS
Finally a compliment to Android.That “Mickey mouse mobile os” is already superior to Windows.
Did anyone notice that the design looks like what could be a modular Mac Pro?![]()
This new flagship location features a huge fountain with water cascading over glass walls that customers walk through to enter the store.
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Article Link: Apple Shows Off Photos of New Piazza Liberty Store in Milan
230 people x 40 hours per week is 9,200 worked hours per week. If the store is open 77 hours per week that makes (9,200 / 77) 120 manning the store at any given time.The store is opened from 10am to 9pm so 11 hours, 7 days a week. At least there are two shifts during each day and I guess at least 20 people will be in the AS at any time, not counting the guys repairing stuff for the genius bar. 200 people seems a reasonable number of people to me
You say that like we should just agree with your problems with the store. Why would I be surprised that that's in America?Absolutely gorgeous, Apple Store Milan - but what else would the world expect from them?
....and this is what we get here in Chicago....
(a "MacBook Air roof" - are you kidding?)
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...this is America...
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You say that like we should just agree with your problems with the store. Why would I be surprised that that's in America?
That's right, I remember the talk of an apple store in the Galleria. That area near the Duomo is always packed with people.
Agreed re Liberty Piazza. Do you live in Milan?
Does it only have stairs to enter?
how do people with disabilities enter in the store?