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Wow. Stunning. The integration with the existing environment is fantastic.

I live in Chicago, and when they introduced the new flagship here, built into the side of the Chicago river, I thought it was the best store they'd built to date. This Milan store is on par with that for sheer beauty and contextual integration. I prefer both of them to the gaudy flagship box in NYC, or the overbaked ones on China.

chicagoapplestore2.jpg
Actually the Milan Store is 1000000x cooler than the Chicago and nyc Store combined. I mean, those USA stores are not even on the same level as this one.
 
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Actually the Milan Store is 1000000x cooler than the Chicago and nyc Store combined. I mean, those USA stores are not even on the same level as this one.
I’m glad you included stats to back up your case. Hard to disagree with “1000000x cooler”. Well reasoned argument. Thanks for making the forums great!
 
And PS Apple.....

You are in Italy and the location is actually Piazza Liberta

Actually, the square name is "Piazza del Liberty", as "Liberty", also known as "Art Nouveau", is an architectural style developed by the end of XIX century and early years of XX century.

[EDIT]

Sorry, someone else already reply... I didn't see the post before writing mine.
 
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