Traditionally all Macs ran on substantially the same chip in the 68K and PPC days but with different clock speeds. Yes there were times when the high-end ran on the next model while most models stayed on the previous chip. When Intel moved to the iX series Apple started using different models of the same generation chip i3-i9. One of the main differences, superficially at least, being clock speed (yes, there's core counts, caches, etc. as well) which was always listed in the marketing materials as a primary differentiator (i7 3.2Ghz for example).
In the initial release of these new machines Apple isn't calling out ANY differences in the chip speeds, cores, clocks, etc. Not saying there aren't differences, just that Apple isn't calling them out in any marketing or tech specs.
When we start getting the mid and high end systems what will be the marketing differentiator do you think? Will the mid level be the M2, high end M3, will they use suffixes like we saw with some of the iOS devices (M1x, M1z) or do you think Apple would slip into the trap of starting to talk about clock speeds again as a differentiator?
As Mac's ecosystem becomes washed in Apple Silicon will the chip line diversify such that Apple is making a different format of chip specs for each application? Will they make a small range of chips and shoe-horn them into the desired applications like in the past? I don't see much technical reason that every single model of Mac can't have it's own custom designed processor at this point, no more overlap/sharing between models.
Just idle thoughts.