$900 is NOT entry level pricing for a laptop. For Apple, maybe...but Apple uses standard parts (in Intel model) and the SSD speeds in the MBA were just embarrassing. There isn't any magic tech or expensive parts needed to get decent SSD speed in a laptop under $900. They just used the cheapest, slowest SSD chips and charged the consumer a premium.
Now, the speeds in the M1 MBA are more "normal" but certainly not earth-shattering. A respected PCIe 4.0 speed would be OVER 3000 for reads and writes. Well OVER. So still being in the 2000's is nothing to write home about. Those are very middle-of-the-road PCIe 3.0 speeds.
Now, we will see if the 512GB or larger SSD sizes are faster. They should be. But will we see >4000 read/write speeds as we should with PCIe 4.0? Doubtful.