Apple Slashes iPhone 14 Plus Orders With Supply Chain Makers

[MacRumors]

Apple has moved to cut back iPhone 14 Plus orders with supply chain partners after unexpectedly sluggish sales less than two weeks after the model launched, reports DigiTimes.

According to the report, several supply chain makers and channel operators have confirmed that they received notification from Apple to cut iPhone 14 Plus production by around 40 percent. Apple is believed to be shifting production away from the non-Pro models to make more ‌iPhone 14 Pro‌ and ‌iPhone 14 Pro‌ Max devices, as suggested by increased component shipments.

Despite better iPhone 14 Plus sales in China compared to last year's iPhone 13 mini, shipments in other markets have been flat, which has caused Apple to adjust shipment ratios for the different iPhone 14 models. As a result, DigiTimes' sources indicated that total shipments of the iPhone 14 Plus will likely be revised downward to around 10 million units for 2022.

Analyst Ming-Chi Kuo recently said that Apple's product segmentation strategy for standard models has failed this year, following worse iPhone 14 Plus pre-order results than the third-generation iPhone SE and the ‌iPhone 13‌ mini. Apple is believed to have shelved plans to increase production of both the iPhone 14 and iPhone 14 Plus in response.

Despite the drop in orders, related shipment ratio adjustments will mean that total iPhone 14 series shipments in 2022 will likely maintain at 85-90 million units, according to today's report.

Article Link: Apple Slashes iPhone 14 Plus Orders With Supply Chain Makers

 

[Kulfon]

Makes sense to me. Hard to milk the same cow for too long

 

[uiterlix]

Inflation made Apple’s prices surpass the sweet point. Inflation makes newer models expensive than the just-as-good model it replaces. It seems that applying the MacRumors buyers guide inversely makes more sense these days. Just buy the previous model at the lowest price. “Don’t buy” becomes “Buy now”.

 

[cardfan]

Big drop in demand will hurt Apple.

 

[tygurr]

It's like we don't want the same product over and over.. crazy right?

 

[infinitejest]

I'm glad this is happening. They shouldn't get away with that lazy and greedy approach. Especially yesterday's iPad announcements were a slap in the face for every customer. It became crystal clear that they aren't making the best possible products for consumers anymore but rather products for the sole purpose of upselling and profit maximization.

 

[kk200]

iPhone 14 Plus in China is providing 20% discount in the some popular online-shops.
If Apple allows this for other market, it will save the iPhone 14+ but harm its own iPhone 14 pro max

 

[newyorksole]

sheesh I just went to Apple’s website and didn’t realize they still sell the 13 Mini and 12 lol…

at least people have options though if they don’t want the 14 Plus. interested to see next year’s lineup.

 

[gpat]

2023 will be the best moment to load up on AAPL stocks. Mark these words.

 

[Six0Four]

Too expensive and was released too late after the pro's.

 

[LoveTo]

Just hoping they don’t blame it on the plus size. I have some hopes from iPhone 15 Plus.

 

[cardfan]

2023 will be the best moment to load up on AAPL stocks. Mark these words.

This year has already been great. Buying dips selling rallies. Great times

 

[JPack]

If after a 40% decrease, Apple still expects to sell 85-90 million units total, that means actual demand for iPhone 14 Pro/Max is nearly double Apple’s initial estimates. In this case, Apple couldn’t be happier. That’s a meteoric rise in ASP.

 

[contacos]

People have no money. Look at the new iPads. They are still available for launch day today

 

[CarlJ]

Okay, so, next year, can they withdraw the Plus model and go back to having a Mini model again?

 

[gpat]

This year has already been great. Buying dips selling rallies. Great times

I'm more an investor than a day trader. In 2023 it will make a lot of sense as a "buy and forget" asset.

 

[gegy]

Seems that the mini is more popular than expected.

 

[cicalinarrot]

As if people who really wanted a big iPhone with a notch and an A15X had already bought one.

 

[MayaUser]

I hope this is a lessons for the next line-up
No need for the 15 plus...just make
- iphone pro
-iphone pro max
-iphone
-iphone SE that can act like iphone mini

 

[Mat.Rynio]

The base iPhone's i.e. 14 and 14 Plus buy reasonable customers. They don't buy new piece of tech as soon as they are released like it is with Pro models. Inflation hit hard so not a surprise that we don't see big demand for 14 Plus model and if you don't care for the screen size that much you can basically get iPhone 12 for half the price with almost same functionality only without meaningless features that you get in iPhone 14.

 

[Maigrais]

I stop spending for this company now. M1 Pro and M1 Max were the last great things they shipped. It’s good. Let’s save some money and hold on to our products for longer now.

 

[i-Liam]

The price of this phone is an outrage.

 

[alpi123]

Hopefully they reconsider the size options.

 

[zapmymac]

*looks happily at my 13 pro max* 🙂

…also understands that new customers on-board yearly, yea population growth…

 

[The-Real-Deal82]

It’s not the product that’s lacking demand due to what it offers in regards to specification, it’s the £949 price tag. The target market for the standard iPhones simply don’t want to pay close to £1k for a phone and especially during an economic downturn. It has nothing to do with a phone using last years chip or being too big and everything to do with a price sensitive market.