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macrumors bot
Original poster
Apr 12, 2001

Apple has moved to cut back iPhone 14 Plus orders with supply chain partners after unexpectedly sluggish sales less than two weeks after the model launched, reports DigiTimes.


According to the report, several supply chain makers and channel operators have confirmed that they received notification from Apple to cut iPhone 14 Plus production by around 40 percent. Apple is believed to be shifting production away from the non-Pro models to make more ‌iPhone 14 Pro‌ and ‌iPhone 14 Pro‌ Max devices, as suggested by increased component shipments.

Despite better iPhone 14 Plus sales in China compared to last year's iPhone 13 mini, shipments in other markets have been flat, which has caused Apple to adjust shipment ratios for the different iPhone 14 models. As a result, DigiTimes' sources indicated that total shipments of the iPhone 14 Plus will likely be revised downward to around 10 million units for 2022.

Analyst Ming-Chi Kuo recently said that Apple's product segmentation strategy for standard models has failed this year, following worse iPhone 14 Plus pre-order results than the third-generation iPhone SE and the ‌iPhone 13‌ mini. Apple is believed to have shelved plans to increase production of both the iPhone 14 and iPhone 14 Plus in response.

Despite the drop in orders, related shipment ratio adjustments will mean that total iPhone 14 series shipments in 2022 will likely maintain at 85-90 million units, according to today's report.

Article Link: Apple Slashes iPhone 14 Plus Orders With Supply Chain Makers
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Reactions: sorgo †


macrumors member
Jul 25, 2016
Inflation made Apple’s prices surpass the sweet point. Inflation makes newer models expensive than the just-as-good model it replaces. It seems that applying the MacRumors buyers guide inversely makes more sense these days. Just buy the previous model at the lowest price. “Don’t buy” becomes “Buy now”.


macrumors 6502a
May 1, 2016
Orange County, CA
I'm glad this is happening. They shouldn't get away with that lazy and greedy approach. Especially yesterday's iPad announcements were a slap in the face for every customer. It became crystal clear that they aren't making the best possible products for consumers anymore but rather products for the sole purpose of upselling and profit maximization.


macrumors regular
Jan 6, 2021
iPhone 14 Plus in China is providing 20% discount in the some popular online-shops.
If Apple allows this for other market, it will save the iPhone 14+ but harm its own iPhone 14 pro max
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macrumors G5
Mar 27, 2017
If after a 40% decrease, Apple still expects to sell 85-90 million units total, that means actual demand for iPhone 14 Pro/Max is nearly double Apple’s initial estimates. In this case, Apple couldn’t be happier. That’s a meteoric rise in ASP.


macrumors member
Mar 8, 2022
The base iPhone's i.e. 14 and 14 Plus buy reasonable customers. They don't buy new piece of tech as soon as they are released like it is with Pro models. Inflation hit hard so not a surprise that we don't see big demand for 14 Plus model and if you don't care for the screen size that much you can basically get iPhone 12 for half the price with almost same functionality only without meaningless features that you get in iPhone 14.


macrumors P6
Jan 17, 2013
Wales, United Kingdom
It’s not the product that’s lacking demand due to what it offers in regards to specification, it’s the £949 price tag. The target market for the standard iPhones simply don’t want to pay close to £1k for a phone and especially during an economic downturn. It has nothing to do with a phone using last years chip or being too big and everything to do with a price sensitive market.
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