Watching Apple (hopefully) fail with iPhone and iPad lineups makes me happy. This might just focus their minds and clean up the messy lineups.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Slashes iPhone 14 Plus Orders With Supply Chain Makers
- Thread starter MacRumors
- Start date
- Sort by reaction score
That’s to be expected, the iPad peaked long ago in both popularity and sales. It’s not 2012/13 anymore when everyone, their grandma and their kid wanted one. Now, it’s buy one if you really, really need one, keep it for as long as possible, only replace it if it makes sense to do so with this “in between” device.
There is no real iPhone 14 (it's just a 13 with very minimal upgrades and price increase). If you're in the market for a (non pro) iPhone 14, the sensible thing to do right now is to buy a 13.
Also, for the 13 there still is the Mini option too (which, in other words, would be the same as the 14 Mini, if it existed).
Also, for the 13 there still is the Mini option too (which, in other words, would be the same as the 14 Mini, if it existed).
Yeah, the 14 Plus is not making it but I wanted to get it because of the size!
That’s usually what it takes to shake up a company that may have become too arrogant for its own good and set it on a better path. Poor sales (if that actually happens) could be the reset that Apple needs to streamline their lineup, giving consumers the features they want without resorting to producing unnecessarily watered down products that still command a significant premium, aka 10th Gen iPad.
In the UK, a main driver of inflation was increased petrol prices. Could it be argued that the world's most valuable company could worsen the effects of inflation by leaning into the higher prices, but also lessen the effects by taking a profit hit and keeping prices stable? I say this because, currently the 512GB iPhone 14 Plus is retailing for £1279 in the UK and $1199 in the US. For a "cheaper" phone, I'm not sure this is doing the greater economy any favours.
Ok Apple, seen as the Plus didn't work... BRING BACK THE mini!
Smartphone shipments in the third quarter of 2022 fell for the third consecutive time this year, with a 9% decrease year-on-year, the technology analyst firm Canalys says, adding that this made it the worst third quarter since 2014.
Why is it impossible to walk into an Apple Store and buy an iPhone 14 Pro if there is a shortage of demand? OK, so maybe there is more demand for the iPhone 14 Pro than the iPhone 14, but maybe then this article first sentence would be "Apple shifts supply from iPhone 14 to iPhone 14 Pro"?
Apple has moved to cut back iPhone 14 Plus orders with supply chain partners after unexpectedly sluggish sales less than two weeks after the model launched, reports DigiTimes.
According to the report, several supply chain makers and channel operators have confirmed that they received notification from Apple to cut iPhone 14 Plus production by around 40 percent. Apple is believed to be shifting production away from the non-Pro models to make more iPhone 14 Pro and iPhone 14 Pro Max devices, as suggested by increased component shipments.
Despite better iPhone 14 Plus sales in China compared to last year's iPhone 13 mini, shipments in other markets have been flat, which has caused Apple to adjust shipment ratios for the different iPhone 14 models. As a result, DigiTimes' sources indicated that total shipments of the iPhone 14 Plus will likely be revised downward to around 10 million units for 2022.
Analyst Ming-Chi Kuo recently said that Apple's product segmentation strategy for standard models has failed this year, following worse iPhone 14 Plus pre-order results than the third-generation iPhone SE and the iPhone 13 mini. Apple is believed to have shelved plans to increase production of both the iPhone 14 and iPhone 14 Plus in response.
Despite the drop in orders, related shipment ratio adjustments will mean that total iPhone 14 series shipments in 2022 will likely maintain at 85-90 million units, according to today's report.
Article Link: Apple Slashes iPhone 14 Plus Orders With Supply Chain Makers
I wonder if they must pay any sort of penalty for cutting orders. There's a lot of money that gets moved around in preparation to support manufacturing at scale such as that Apple usually demands.
As far as I can recall this is the first time in perhaps the history of the iPhone that they've had to scale back so soon after launch. In fact, IDK if they have ever actually scaled back to any significant degree until now.
Their Q4 earnings report will tell the whole story much more clearly.
As far as I can recall this is the first time in perhaps the history of the iPhone that they've had to scale back so soon after launch. In fact, IDK if they have ever actually scaled back to any significant degree until now.
Their Q4 earnings report will tell the whole story much more clearly.
That the more expensive iPhone 14 Pro would in more demand than the less expensive iPhone 14? Quite a few people, apparently.
Might be but I remember how crazy it was to get your hands on an iPad Air 4 in the beginning, granted, it was the first "non pro" with a redesign.
Its Apple. If they'd release an iPhone 15 Super Ultra Pro Quantum and an iPhone 15 +, people will always go for the higher/better option. Which is seemingly the only reason they released the 14+ to make the 14 pro max look even better.
Isn’t this exactly what Apple wants? To push the consumer to spend more getting the higher end device so they make more profit.
It’s like cars or selling in 3 options. The low price model is always lacking the most basic features that everyone wants just make you see the next model up more favourable.
You left out the biggest point from that article, Apple was only company who's marketshare actually went up 3%
Not a surprise, while looking like a good, large screen phone with very good battery life, it's starting price, together with the rest of this year's Apple phones or tablets for that matter, is exorbitant.
I understand inflation and weak euro, but still, nobody in their sane mind will be willingly paying so much premium essentially paying 13 Pro price for regular iphone in its large version.
I understand inflation and weak euro, but still, nobody in their sane mind will be willingly paying so much premium essentially paying 13 Pro price for regular iphone in its large version.
Nobody is getting the plus when the pro max exists. Just like the pro is outselling the non pro.