Apple Sold Fewest Macs in Any Quarter Since 2010 as Nearly Entire Lineup Was Outdated

[Zdigital2015]

It is also the port that is used by none. I own nothing that uses USB-C, not even my own iPad, iPhone, and Macbook.

The USB-C is good, but its too early to fully implement it. Its like going HDMI only in 2001.

This is the PRO machine after all, they could go USB-C only with entry level stuff like Macbook Air.

There are plenty of people using USB-C now and it is only building up momentum as time goes by. USB-C has been available since early 2015 in a usable form. We are 3-1/2 years in at this point and although Apple might have been too early in 2015 when it introduced the 12" MacBook, it certainly is not now.

Any Lightning-equipped iOS device can use USB-C. I purchased Apple's USB-C to Lightning cable and a 30-watt charger for my iPad Pro (once you go fast charging, you will not go back) which means I can connect my iPad or iPhone to a USB-C port on a Mac or a Windows PC. It was an investment, to be sure, but well worth it.

I use a Vantec USB-C 2.5" enclosure for a spare Samsung SSD I had pulled from an old system. For $25, anyone can repurpose a 2.5" or 3.5" drive (SATA SSD or HDD) for their Time Machine or Super Duper back up. I also purchased a few vital cables to ensure that I could connect to my older USB 2.0-equipped devices - a Focusrite Scarlett 2i4 and a Zoom H1.

Device vendors are offering USB-C cables with their products now and some are moving to USB-C ports on the device itself, while they bundle in a USB-C to USB Type-A connector cable to help ease the transition for users still on USB-A.

For a Pro machine, Apple decided to offer the fastest, most versatile port available to give their Pro users the most versatility...USB Type-A is not it. Apple also debuted USB-C on an entry level computer, the 12" MacBook, which should have made it obvious what was coming down the road.

 

[ipponrg]

For a Pro machine, Apple decided to offer the fastest, most versatile port available to give their Pro users the most versatility...USB Type-A is not it.

Most versatile indeed... with a dongle. USB-C to dongle/adapter to USB-A.

while they bundle in a USB-C to USB Type-A connector cable to help ease the transition for users still on USB-A.

Interesting how the most profitable company in the world wouldn't help ease that transition, let alone make sure that charging ports are in parity between their mobile and laptop devices. No, instead they charge $19 for that cable.

 

[Peperino]

ROFLMAO...just tell that to the people using day in and day out -

Graphic Design - Affinity Designer, Procreate
Movie Editing - LumaFusion, iMovie
Pro photo editing - Lightroom, Affinity Photo
Music - GarageBand, Ferrite
Sound Editing - GarageBand, Ferrite, Hokusai
Architectural plans - well, you have me there...maybe someone else can weigh in on that one...
Computer programming - Pythonista, Drafts, Editorial, Coda and Buffer, Workflow

Please feel free to keep thinking you are overly certain of what can and cannot be done with an iPhone or iPad, while the rest of us are way more productive with our mobile devices than you can ever imagine.

Looking at your response it clearly shows that you are a basic consumer...
LOL, keep playing with your toys...

Please feel free to keep thinking you are an amateur that can barely do things in mobile devices.
Yes, although you can do stuff a lot more things than before in mobile devices, they are not even close to be useful for serious people that actually "WOrk" and do not want to waste time, use more professional applications, and do not want to crap and destroy their eyes looking at an iphone screen...

Looking at the programs you are talking most are for consumers like you...

People that work use FCP, Adobe apps, Protools, Logic Pro, Cubase, Vectorworks, VR programming, etc...

 

[Zdigital2015]

Looking at your response it clearly shows that you are a basic consumer...
LOL, keep playing with your toys...

Please feel free to keep thinking you are an amateur that can barely do things in mobile devices.
Yes, although you can do stuff a lot more things than before in mobile devices, they are not even close to be useful for serious people that actually "WOrk" and do not want to waste time, use more professional applications, and do not want to crap and destroy their eyes looking at an iphone screen...

Looking at the programs you are talking most are for consumers like you...

People that work use FCP, Adobe apps, Protools, Logic Pro, Cubase, Vectorworks, VR programming, etc...

Hahahahahahaha...as if you have the slightest clue....about who I am and what I do for a living while you continue to delude yourself into thinking you know it all.
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Most versatile indeed... with a dongle. USB-C to dongle/adapter to USB-A.




Interesting how the most profitable company in the world wouldn't help ease that transition, let alone make sure that charging ports are in parity between their mobile and laptop devices. No, instead they charge $19 for that cable.

Unless you have a device with a cable that is permanently attached, such as a favorite mouse or keyboard, then there are replacement cables for the major devices you would need to connect to a MacBook Pro. I replaced 4 cables to the tune of about $30.

While USB-C is increasingly common, it is vastly outnumbered by USB-A. It does not make sense for Apple to ship a USB-C cable quite yet, which is why they allow you to sync via wireless, purchase a dongle or the Lightning to USB-C cable. It would be great if Apple would ship both with this year’s new iPhones and iPads, but I suspect they will not. Is it being cheap or does data suggest people do not sync with their computers the way they did in the iPod days? I do not sync with my Mac at all except on the rare occasion I want to do an encrypted backup, sync purchases and do a major update. Would be interesting to see the split.

I am glad Apple drew a line in the sand and did not ease the transition as it becomes an excuse for people to expect a USB-A forever. Just ask the people who expect to see aVGA port on their laptops...PC OEMs need to screw up some courage and kill it already, VGA needs to die. USB-A needs to die as well, but it will linger on like VGA.

 

[Abazigal]

I honestly have no idea how people think that an iPad will ever replace a desktop for anything more than fairly basic tasks. Graphic design, Audio, video? Not a chance. Some of the apps are fairly capable for minor work but I can't imagine how frustrating it would be for me to do my job on an iPad. (I'm a graphic designer).

Because basic tasks are what most people use computers for. Not everyone is using a PC for the heavy productivity tasks that you outlined.

It’s like saying a truck will always be better than a car when it comes to hauling stuff around, but if I don’t need to do this sort of task, then I don’t really need a truck.

This is the future I envision. PCs for the more powerful stuff, iPads for everything else which don’t need that much horsepower.

 

[throAU]

in 3-5 years I will buy a new computer which by then most devices have converted to USB-C. I believe even Apple consider their products "vintage" in 5 years.

Yeah sure. But we will never get to that USB-C usage without a push.

The current mac lineup is the push.
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I am glad Apple drew a line in the sand and did not ease the transition as it becomes an excuse for people to expect a USB-A forever. Just ask the people who expect to see aVGA port on their laptops...PC OEMs need to screw up some courage and kill it already, VGA needs to die. USB-A needs to die as well, but it will linger on like VGA.

SO
MUCH
THIS

The default should be the new port, with dongles for legacy users dragging their feet. NOT the other way around. Otherwise the new standard never emerges. And VGA is a prime example. It has outlived two of its replacements: DVI and DisplayPort (which are both superseded by displayport over USB-C).

 

[MacBH928]

Yeah sure. But we will never get to that USB-C usage without a push.

The current mac lineup is the push.
[doublepost=1533608798][/doublepost]

SO
MUCH
THIS

The default should be the new port, with dongles for legacy users dragging their feet. NOT the other way around. Otherwise the new standard never emerges. And VGA is a prime example. It has outlived two of its replacements: DVI and DisplayPort (which are both superseded by displayport over USB-C).

If you think USB-C will be pushed because its standard in Macbooks you are very wrong. Macs have like 15% share of the market, and out of that share maybe 5% are Macbook Pros, and out of that share maybe less than 1% are USB-C only MacBooks owners. If you think manufacturers will release products that work with only 1% of the users you are wrong.

Its not until the rest of the industry jumps ship that it will become a standard. Dell, Acer, Chromebooks, HP, Lenovo, Routers makers, gaming consoles, TV and even cars have to jump ship for it to be a standard. There must be a transition phase.

When HDMI first came out, TVs probably had composite inputs, component, and 1 HDMI. Now you get new TVs with HDMI only (and still some might have component). No one sold HDMI only TVs day 1 because their VCRs, DVDs, PS2s, and even early Xbox 360 consoles didn't have HDMI output. And no one told them to "just buy a dongle".

 

[MacsRuleOthersDrool]

When did voltage start using the 'E' symbol? It was always a 'V' when i was at school/uni.

Power is as easy as PIV doesn't sound as good though!

E = Electromotive Force, the original name for "Voltage".

But you didn't ask about how Current became "I". Actually, I have no idea, LOL!

Oh, wait! The Interwebs know...

"I" stands for "intensité de courant"

https://en.wikipedia.org/wiki/Electric_current
[doublepost=1533669807][/doublepost]

Really? The only reason Apple designs PCBs is so they can shove custom silicon on it or put it in some wildly designed enclosure that they feel is "revolutionary." Apple could just as easy use a motherboard from Gigabit or Asus; and design a case that works with those. But they will not because that would mean they would have to make it work without some "custom" silicon telling OS X it is a genuine Mac.

The pure fact that Hackintoshes work DISproves your point.

 

[ipponrg]

If you think USB-C will be pushed because its standard in Macbooks you are very wrong. Macs have like 15% share of the market, and out of that share maybe 5% are Macbook Pros, and out of that share maybe less than 1% are USB-C only MacBooks owners. If you think manufacturers will release products that work with only 1% of the users you are wrong.

Its not until the rest of the industry jumps ship that it will become a standard. Dell, Acer, Chromebooks, HP, Lenovo, Routers makers, gaming consoles, TV and even cars have to jump ship for it to be a standard. There must be a transition phase.

When HDMI first came out, TVs probably had composite inputs, component, and 1 HDMI. Now you get new TVs with HDMI only (and still some might have component). No one sold HDMI only TVs day 1 because their VCRs, DVDs, PS2s, and even early Xbox 360 consoles didn't have HDMI output. And no one told them to "just buy a dongle".

seems certain individuals conveniently forgot about Firewire. Yep, Apple pushed sure pushed that successfully to consumers.

 

[Dr. Scott]

ROFLMAO...just tell that to the people using day in and day out -

Graphic Design - Affinity Designer, Procreate
Movie Editing - LumaFusion, iMovie
Pro photo editing - Lightroom, Affinity Photo
Music - GarageBand, Ferrite
Sound Editing - GarageBand, Ferrite, Hokusai
Architectural plans - well, you have me there...maybe someone else can weigh in on that one...
Computer programming - Pythonista, Drafts, Editorial, Coda and Buffer, Workflow

Please feel free to keep thinking you are overly certain of what can and cannot be done with an iPhone or iPad, while the rest of us are way more productive with our mobile devices than you can ever imagine.

Correct. but...
I think they're referring to mouse-driven apps along with a big enough screen to really see what you're doing.
After 20+ years of graphic design—I'm not being forced into gestures or a pen to get work done efficiently.

Please feel free to keep thinking you are overly certain of what a previous post was referring too.

 

[Zdigital2015]

If you think USB-C will be pushed because its standard in Macbooks you are very wrong. Macs have like 15% share of the market, and out of that share maybe 5% are Macbook Pros, and out of that share maybe less than 1% are USB-C only MacBooks owners. If you think manufacturers will release products that work with only 1% of the users you are wrong.

Its not until the rest of the industry jumps ship that it will become a standard. Dell, Acer, Chromebooks, HP, Lenovo, Routers makers, gaming consoles, TV and even cars have to jump ship for it to be a standard. There must be a transition phase.

When HDMI first came out, TVs probably had composite inputs, component, and 1 HDMI. Now you get new TVs with HDMI only (and still some might have component). No one sold HDMI only TVs day 1 because their VCRs, DVDs, PS2s, and even early Xbox 360 consoles didn't have HDMI output. And no one told them to "just buy a dongle".

USB-C does not have to become a standard, it is a standard. It has been a standard since August of 2014. We are in the transition phase now. Apple was smart to rip the Band-Aid off quickly for its portable lineup. Personally, I wish they would put USB-C as the connector for iOS devices, but they probably will never do that.

Dell, Acer, Chromebooks, HP and Lenovo already sell several models that include USB-C and some also have Thunderbolt 3 ports. My wife's Dell Latitude connects and charges via a work issued Dell D6000 USB-C dock. I do not know of a Wi-Fi router that has USB-C yet, but I am sure that is coming this year or next. Nintendo is USB-C only already with accessories and batteries being tailored to the Switch. UltraHD TV will take a bit longer, since the USB Type-A port in prevalent, but not really all that useful, although USB-C might be more useful for videos stored on a flash drive or SSD, it is a bit of a mixed bag.

Automakers are notoriously slow to adopt anything, so they will probably be dead last with USB-C...look at adoption of CarPlay and Android Auto, it's pretty abysmal even in the year 2018.

A better litmus test might be when electrical outlets w/USB-C instead of Type A make it to Home Depot and Lowe's. At that point, it will be time for USB-A to hang up its dance shoes.

You are correct that when HDMI came out, the typical HDTV at the time had 1 HDMI, 1 or 2 component and/or combo'd with composite and that going all HDMI was not practical. However, I cannot agree that is a valid comparison to USB-A to USB-C as we were transitioning from analog TV to digital TV, which had been around since 1941. That analog to digital transition would be more akin to going from punch cards to diskettes.

 

[Zdigital2015]

seems certain individuals conveniently forgot about Firewire. Yep, Apple pushed sure pushed that successfully to consumers.

I have not forgotten. However, FireWire competed with USB 2.0 to an extent and never saw widespread adoption beyond the Sony VAIO on the Windows side. I do not believe it was ever integrated onto a single
mainstream PC motherboard during its existence. This article- https://arstechnica.com/gadgets/201...the-standard-everyone-couldnt-quite-agree-on/ - explains it better than I ever could. However, the difference here is that USB-C IS USB. It is simply a different connector for USB, not a different protocol requiring a separate controller on the motherboard that the peripheral manufacturer has to integrate along with USB. It is a standard not controlled by Apple, therefore Apple cannot solely determine its fate. History is not going to repeat.

 

[throAU]

seems certain individuals conveniently forgot about Firewire. Yep, Apple pushed sure pushed that successfully to consumers.

Seems certain individuals conveniently forgot about USB type A (back in about 1998).

Apple was the first to push it hard, with no legacy ports. Apple created the initial demand for USB peripherals.

Meanwhile, heaps of PC motherboards (including my brand new Asrock X470 Taichi) STILL include PS/2 and VGA ports.

Firewire didn't fail to get mass acceptance because Apple was the only vendor really pushing it.

It failed to get mass acceptance because it was expensive (because it was technically superior) and surplus to most user's needs.

USB-C will get there because it is cheap, and most newer PCs are now also including it. However Apple's lack of legacy ports will again (like with USB A) provide an initial market for peripherals.


If you want to compare something that didn't take off to Firewire, try IBM's micro-channel architecture. It failed for the same reasons; expensive and proprietary and at the time surplus to most end user needs. But it was technically superior.

But that's probably well before most of the kids here remember.

 

[Zdigital2015]

Correct. but...
I think they're referring to mouse-driven apps along with a big enough screen to really see what you're doing.
After 20+ years of graphic design—I'm not being forced into gestures or a pen to get work done efficiently.

Please feel free to keep thinking you are overly certain of what a previous post was referring too.

I take it then, you do not use a Wacom tablet? I manage a small group of designers and most of them do not even have a mouse on their desks, they use a Wacom tablet exclusively, even in the Finder. The one that does use a mouse/trackpad for his design work also uses an iPad Pro as much as he does his MacBook Pro, relying on the Pencil almost exclusively with the iPad.

Currently, text insertion and selecting items, among other issues make the iPad less than ideal for some of the apps that were listed by the OP. However, as iOS (and apps) matures, there will be more shifting to the iPad for some tasks. Some probably will remain better suited to a Mac.

As Steve said, some people will need a car, some people will need a truck. Just as in real life, many people still buy a truck when they do not really need one and a car would work just fine and vice versa. The important thing to remember is that just because someone uses a car, it does not mean that they cannot do the same work as the truck. It really does depends on the driver.

 

[itsamacthing]

Yes, the A11 is 10nm and the A12 is going to be 7nm. Intel is behind in this regard. No, the A series chips are not the only reason iPhone’s and iPad’s are a success, but it shows that when Apple have full control over their processor development, they can achieve a regular release cycle, steady progression, and impressive results.
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Your example is fair and I’m sure could be said by many people, but the opposite is also true - many people are committed to the Apple ecosystem. Apple’s impressive results as of late prove that.

Its hard to commit to a shirking ecosystem. HomePod is not even remotely competitive with Alexa or Google Home and Sonnos in my case. So they loose the smart speaker. My new Linksys wifi system (3 points) destroys my Airport (3 Points).. no more disconnects and slow speeds. Apple TV is meaningless these days... I have 5 of them, they never get used now that we have smart TVs with Android OS. Can you imagine if someone comes out with an iPhone killer? Maybe a phone that does not try to auto play the wrong music every time it connects to my car? What will Apple have left? The Mac has such poor QC that I'm having a hard time keeping it with open cases almost all the time..

I'm committed but I'm not blind and not going to accept a lesser solution for my daily life ... YOLO =)

 

[decafjava]

Its hard to commit to a shirking ecosystem. HomePod is not even remotely competitive with Alexa or Google Home and Sonnos in my case. So they loose the smart speaker. My new Linksys wifi system (3 points) destroys my Airport (3 Points).. no more disconnects and slow speeds. Apple TV is meaningless these days... I have 5 of them, they never get used now that we have smart TVs with Android OS. Can you imagine if someone comes out with an iPhone killer? Maybe a phone that does not try to auto play the wrong music every time it connects to my car? What will Apple have left? The Mac has such poor QC that I'm having a hard time keeping it with open cases almost all the time..

I'm committed but I'm not blind and not going to accept a lesser solution for my daily life ... YOLO =)

I personally don’t care about smart speakers and even less those that scrap your data.

Apple TV is actually used by my new internet/telephone provider for TV (with their own app).

No quality problems with my iPhone or iMac - reliable and again secure and relatively safe privacy wise.

 

[DNichter]

Its hard to commit to a shirking ecosystem. HomePod is not even remotely competitive with Alexa or Google Home and Sonnos in my case. So they loose the smart speaker. My new Linksys wifi system (3 points) destroys my Airport (3 Points).. no more disconnects and slow speeds. Apple TV is meaningless these days... I have 5 of them, they never get used now that we have smart TVs with Android OS. Can you imagine if someone comes out with an iPhone killer? Maybe a phone that does not try to auto play the wrong music every time it connects to my car? What will Apple have left? The Mac has such poor QC that I'm having a hard time keeping it with open cases almost all the time..

I'm committed but I'm not blind and not going to accept a lesser solution for my daily life ... YOLO =)

Everything you mentioned is a preference, not necessarily fact. For example... I got rid of 3 Echo's in my house and replaced them with 2 HomePod's as the sound is much better, Siri understands me from anywhere in the house, and my smart home stuff is much more reliable. Airports are discontinued and haven't been updated for years - I would expect your brand new Linksys sytem to be better, although I never had disconnects in 8 years with Airport - I upgraded to an Orbi and I'm happy with it. Apple TV works great, the interfaces on smart TV's are very clunky and slow. I cut the cord and run everything through my Apple TV, plus AirPlay 2 is great. Right now there is no iPhone killer. Many have tried and no one has been successful, in 10 years of iPhone's. That's unlikely to change. I agree, the Mac is the low point for Apple in my eyes. I moved onto iOS only for my computing needs (work and personal) and it's been perfect for me. Everybody has different views so it doesn't discredit your personal choices, but to say that Apple has a shrinking ecosystem is laughable.

 

[IG88]

That's irrelevant. My point was that a lower class iGPU is able to drive a 4K display in addition to its own internal display. Intel's UHD 620 is capable albeit inferior to the Iris (Pro) options. Apple has choices, even if it comes with trade-offs. Apple could always add an Nvidia MX150, but we know Apple's stance on this....

Yeah NVidia would be nice. But then Apple would have to dedicate more resources to Mac GPU support, and we can't have that, can we.

 

[Baronmist]

Of course since all of the hardware has been outdated. Let's see the results of the Q4 earning when whole lineup is refreshed.

Saying that they are neglecting Macs is at the very least misleading. In my opinion, WWDC of 2018 was all about Macs, and this can hardly be a testimony that Apple is neglecting Mac. I am pretty sure that Mac sales will increase significantly in Q4 of 2018, when whole lineup has been refreshed. Just my two cents.

 

[Peperino]

Of course since all of the hardware has been outdated. Let's see the results of the Q4 earning when whole lineup is refreshed.

Saying that they are neglecting Macs is at the very least misleading. In my opinion, WWDC of 2018 was all about Macs, and this can hardly be a testimony that Apple is neglecting Mac. I am pretty sure that Mac sales will increase significantly in Q4 of 2018, when whole lineup has been refreshed. Just my two cents.

It is NOT misleading.
I believe the updates when I actually see them. Though history and facts speaks for themselves. The upgrade cycles for the entire computer line up has been a complete joke.
Mac Pro: over 12 years
iMac: Only internal upgrades. The exterior design has not been upgraded for 10 years. Internals are also outdated.
Mac Mini: So long ago I already forgot.
Macbook Air: I also forgot.
MAcbook Pro: Although it has been recently upgraded the design is a failure. AKA the soldered donglebook. It is NOT upgradable (RAM and HD), bad keyboard, no Mag-safe, still cannot connect your own iphone/ipad, problems with the extra large trackpad when typing among many other things.
iMac Pro: Although it has been recently released, it is overpriced and a non upgradable HD.

mmm, does that look like Apple is Not neglecting the entire Mac line up? I do not think so.
FYI Apple makes 65% of revenues of the iPhone... and that is why they do not care about the macs anymore.

 

[Justin Wachin]

Apple on Tuesday reported that it sold 3.72 million Macs in its third quarter, which spanned April 1 through June 30, the fewest in any single quarter since it sold 3.47 million in the third quarter of 2010.

It's also the first time Apple has sold fewer than four million Macs in a quarter since the third quarter of 2013, a span of five years.

Apple reported sales of 4.29 million Macs in the same quarter a year ago, so this is a pretty significant 13 percent decline on a year-over-year basis. Mac revenue also dropped five percent over the year-ago quarter.

There are a number of possible explanations for the decline, including consumers increasingly shifting towards the iPhone and iPad. Together, those devices accounted for 65 percent of Apple's revenue last quarter, compared to just 10 percent for the Mac. Apple even markets the iPad as a computer replacement.

The bigger reason, however, may have been that nearly the entire Mac lineup was outdated last quarter. Beyond the iMac Pro, released four months before the quarter began, no other Mac had been updated since 2017 or earlier.

Apple hasn't updated its 12-inch MacBook and iMac lines since June 2017, while the MacBook Air has gone unchanged since March 2015, except for a minor increase in clock speed on the base model last year. Worse, the Mac mini hasn't been refreshed since October 2014, and the Mac Pro has gone unchanged since December 2013 while Apple works on a new modular version for 2019.

While the MacBook Pro was recently updated, the new models didn't launch until 12 days after the third quarter ended. Last year, new MacBook Pro models launched at WWDC in early June, well within the third quarter.

Apple's financial chief Luca Maestri highlighted this "difficult launch comparison" in the company's earnings call on Tuesday:The month-later MacBook Pro refresh isn't enough to justify Apple's fewest Mac sales in any quarter since 2010, however, as the notebook has been updated at various times over the years. 2016 models were released in October of that year, for example, while 2013 models launched in February of that year.

​

Apple said it still recorded double-digit year-over-year growth in its active installed base of Macs last quarter, reaching a new all-time high, with nearly 60 percent of purchases coming from customers who are new to the Mac.

Fortunately, updates to the rest of the Mac lineup should be on the horizon. Apple analyst Ming-Chi Kuo expects the 12-inch MacBook, Mac mini, and iMac to be refreshed later this year, while a new entry-level notebook could replace the MacBook Air. And, as mentioned, Apple says a new Mac Pro is coming in 2019.

Article Link: Apple Sold Fewest Macs in Any Quarter Since 2010 as Nearly Entire Lineup Was Outdated

[doublepost=1535727175][/doublepost]Considering how long it has been since any new iMacs were released we are holding off on making a purchase of new machines. At this point anything we purchase could be made obsolete in a month or so. Our current Macs are still working well so there is no rush.

The iMac's metal design is approaching 9 years old. While I have no problem with the style, there is always a possibility that the next release could go with a new look in addition to a new processor. Once again, there is no need to take a chance buying a soon to be obsolete machine when our current iMacs are still functioning without any problems.

 

[Peperino]

[doublepost=1535727175][/doublepost]Considering how long it has been since any new iMacs were released we are holding off on making a purchase of new machines. At this point anything we purchase could be made obsolete in a month or so. Our current Macs are still working well so there is no rush.

The iMac's metal design is approaching 9 years old. While I have no problem with the style, there is always a possibility that the next release could go with a new look in addition to a new processor. Once again, there is no need to take a chance buying a soon to be obsolete machine when our current iMacs are still functioning without any problems.

Sales are declining. What else does Apple needs in order to realize what they are doing for the entire computer line up is NOT working??

Ridiculous long upgrade cycles, overpriced and underperforming computers and bad hardware design (Mac Pro, Macbook Pro) all contribute to lower sales. Users are tired of Apple nonsense, outdated design and poor quality.

 

[Peperino]

Here is a hint of why Apple might be selling less macs.

This is a True professional review of the Macbooks Pro 2018.

 

[cinq2]

Seems mac buyers appear to be "holding the line" until  brings the needed updates.

I'm definitely one of those. Waiting for the right specs (i.e. terraced batte) and (mostly) right price. I may wait for a few years though.

I’m afraid Apple will use this as an excuse to focus even less on the Mac.

They cannot ignore the truth. Mac users are the most devoted & vocal of all. And besides, dispite years of Marketing efforts from Apple, Macs still drive bigger profits than iPads.