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Apple Soliciting Customer Feedback With New 'Pulse' Program

MacRumors

macrumors bot
Original poster
Apr 12, 2001
51,505
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Several MacRumors have informed us in recent days that they have received email invitations to join "Apple Customer Pulse", a program designed to allow customers to provide survey feedback about their product purchases to Apple.
Apple values your opinion and invites you to participate in a survey about your Apple products. Your responses will remain completely confidential, and results will be viewed only in aggregate. The survey should take five minutes or less to complete.
According to one of the readers who received an invitation, the program allows users to receive up to two surveys per month to assess their usage of and thoughts on Apple products on an ongoing basis.




Apple has occasionally reached out to customers for survey feedback on their purchases, but this new program appears to be a more extensive, ongoing market research project for the company. The Apple Customer Pulse site is being administered by Socratic Technolgies, a San Francisco-based market research firm that has worked with other tech companies such as Adobe to gather customer input.

According to Whois database information, the applecustomerpulse.com domain was registered in late January, although the site did not appear on reporting services such as Netcraft until last month. The domain is registered to MarkMonitor, the branding company that Apple routinely uses for such purposes, and the administrative contact is Apple's Ken Eddings, who has appeared on many such listings including the one for me.com that revealed Apple's plans for a transition from the company's .Mac service to the current MobileMe. The new survey site is, however, hosted on Socratic's servers and not Apple's.

Article Link: Apple Soliciting Customer Feedback With New 'Pulse' Program
 

Mackilroy

macrumors 68040
Jun 29, 2006
3,643
128
My dad has gotten at least one of these. None for me yet though!
 
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dethmaShine

macrumors 68000
Apr 13, 2010
1,697
0
Into the lungs of Hell
Good. There's an absolute need to report feedback to Apple and everytime I wish to report some, I need to go to Google and search for a particular thing.

I wish we had an option on apple menu for feedback which would then categorize into Softwares/Customer Feedback.

I don't know if pulse does that but there needs to a seamless feedback system with Apple products.
 
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jamesdvb

macrumors newbie
Jan 28, 2008
26
10
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)

Shenanigans. Apple's Pulse survey is not new. I took my first Apple Pulse survey on June 28, 2010.
 
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Consultant

macrumors G5
Jun 27, 2007
13,312
32
Sort of like Apple.com/feedback for confirmed buyers?

Btw, the website is about to suffer the Apple popular effect.
 
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Dr McKay

macrumors 68040
Aug 11, 2010
3,425
46
Kirkland
Ive only ever gotten 1, after buying my iPad. And as I loved it, I could give nothing but praise.

If only they'd ask me about iTunes..... What an abomination, it takes about 1 minute to open, 2 minutes before I can click on anything once its open.

If I plug my iPhone or iPad in, it locks up for 5 minutes.

When I close iTunes, it reopens itself, again, and again. No matter how I close it, Red 'X', Task Manager, the icon in the Superbar.
 
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MvdM

macrumors 6502
Apr 27, 2005
340
619
Let's all complain about those stupid glossy screens on iMacs and smaller MacBooks!
 
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Piarco

macrumors 68030
Jun 24, 2004
2,529
0
Londinium
I had an invite this evening... and gave MobileMe a bit of a shoeing. I can't say I noticed anything about the frequency of these little feedback requests...
 
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Consultant

macrumors G5
Jun 27, 2007
13,312
32
Ive only ever gotten 1, after buying my iPad. And as I loved it, I could give nothing but praise.

If only they'd ask me about iTunes..... What an abomination, it takes about 1 minute to open, 2 minutes before I can click on anything once its open.

If I plug my iPhone or iPad in, it locks up for 5 minutes.

When I close iTunes, it reopens itself, again, and again. No matter how I close it, Red 'X', Task Manager, the icon in the Superbar.

Not on Mac.

iTunes doesn't take minutes to open on pcs that I've seen either.
 
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Michael73

macrumors 65816
Feb 27, 2007
1,081
39
"Help us get the complete picture"

Um OK, you're missing the MacMini, AppleTV, Macbook Air and MacPro.

Next.... :D
 
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ItsNick

macrumors newbie
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)

Shenanigans. Apple's Pulse survey is not new. I took my first Apple Pulse survey on June 28, 2010.

I too have taken these for months. It was an opt-in program. They ask a variety of questions from rating the iTunes icon & Ping (and asking for suggestions) to asking how many movies you rent a month, from where, and what a fair price is for that. I'll try to keep everyone updated as they come out.
 
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JHankwitz

macrumors 68000
Oct 31, 2005
1,907
58
Wisconsin
Stupid glossy screens

Let's all complain about those stupid glossy screens on iMacs and smaller MacBooks!

I've personally complained about glossy screens every time I visit an Apple store, and every time I purchase any product on line. Apple needs to live up to its 'shiny and glossy' reputation that PC owners constantly report as Apple's only positive attribute. They've had a $50 'non-gloss' option on some products in the past, which I've always opted for, but I guess there weren't enough people willing to pay that much extra for it.
 
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KnoxHarrington

macrumors newbie
Oct 8, 2010
25
1
I got one of those emails a few days ago. It started out with some general questions, but soon it was pretty much exclusively about iWeb. Kind of made me think that they're gauging interest in it to see if they should update it, or even continue including it with iLife.
 
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Michael73

macrumors 65816
Feb 27, 2007
1,081
39
I've personally complained about glossy screens every time I visit an Apple store, and every time I purchase any product on line. Apple needs to live up to its 'shiny and glossy' reputation that PC owners constantly report as Apple's only positive attribute. They've had a $50 'non-gloss' option on some products in the past, which I've always opted for, but I guess there weren't enough people willing to pay that much extra for it.

I paid the extra moolah for my new 2011 MBP to come with the higher resolution non-glare screen. Heck, even my 2009 MBP I bought an antiglare screen for (when they stopped offering it as an option :mad:) at the Apple store and had them install it there.

I'm more worried about what I'll do when my 30" ACD dies. I love that thing but I wouldn't buy the new glossy version.
 
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lifeinhd

macrumors 65816
Mar 26, 2008
1,403
25
127.0.0.1
I got one of these the other day. Halfway through asking the standard questions (age, years as a Mac user, what products I own, etc) it said that I qualify for them to send me more surveys (yay!). They gave me an opportunity to make a Pulse account (which logs you out after a very short amount of time), and continued to ask me questions about household income, etc, including a question along the lines of "if you could change one thing at Apple, what would it be?"

They also said that in addition to the e-mail surveys twice a month, they might also want to do a personal interview. Thought that was interesting.
 
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Zimmy68

macrumors 68000
Jul 23, 2008
1,862
1,256
I love these company's that expect you to do a survey for free.
I got the invite and promptly ignored it.
 
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seandavid010

macrumors newbie
Jun 28, 2006
28
0
I just took their survey, and it basically asked a bunch of general questions about the Apple products I own.

Interesting, though was the last page where it asked me to finish setting up my profile. There are spaces for my name, full address, phone number and whatnot, and at the top of the page it reads:

*All fields are required for incentive fulfillment purposes.

Wait, what? Incentive fulfillment? Are they going to mail me a 20% off coupon or something? Weird. Anyone else getting this?
 
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Moyank24

macrumors 601
Aug 31, 2009
4,334
2,452
in a New York State of mind
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)

Shenanigans. Apple's Pulse survey is not new. I took my first Apple Pulse survey on June 28, 2010.

Me too. Most of the surveys I've done have been about iTunes.
 
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sn

macrumors 6502
Apr 22, 2011
308
34
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5)

Why are people so excited about these? I don't understand why they're more exciting than market research surveys that you get paid for taking? Genuine question, not having a go at anyone.
 
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