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Apple Spending $6 Billion on Original Content for Apple TV+ [Update: Launch Coming in Nov., Price Could Be $9.99/Month]
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Who was paying for CBS All Access for the back catalog?
Apple with all the advantages, long history of iTune Music, iterations of iPods and with a decade old iOS ecosystem with billions of users, lagging behind a relatively new entrant to the music industry, Spotify by almost 50% in subscriber base.....
Not sure how this Video streaming will go with poor battery life plaguing iPhones.......Brave step indeed! Having said that, Apple is probably not looking at this as its prime revenue driver like Spotify or Netflix, it would be just a filler revenue for the dwindling iPhone sales! But the catch is, lesser the iPhone sales, their services revenue will also drop over a long period!
Not sure how this Video streaming will go with poor battery life plaguing iPhones.......Brave step indeed! Having said that, Apple is probably not looking at this as its prime revenue driver like Spotify or Netflix, it would be just a filler revenue for the dwindling iPhone sales! But the catch is, lesser the iPhone sales, their services revenue will also drop over a long period!
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The Simpsons wasn’t part of Fox TV’s original lineup. The Simpsons series started a couple of years later. It did start out as shorts on The Tracey Ullman Show, which is why Tracey’s cast members Julie Kavner and Dan Castanella were (and still are) the voices of Marge and Homer.
Fox did have one enduring hit from its first season. Married with Children lasted ten years, with more episodes than M*A*S*H, Happy Days, or The Mary Tyler Moore Show. Tracey Ullman’s show lasted four years, though.
As for how Apple can snap its fingers and create an instant Network, why can’t they? With six billion dollars and three years of preparation and content production behind them (not to mention the decades of getting media consumption devices into their prospective customers’ homes and hands), they’re ready for that magical, instantaneous finger snap.
Will Apple TV+ be an unambiguous hit from day one? It doesn’t have to be. It can be a mixed bag, and take a few years to figure out which shows are popular and/or critical successes. Even the ones that aren’t mega-hits become part of Apple’s catalog, where they might still find a small audience, or even a cult following.
They have 150 million subscribers at the moment which brings in huge revenue. I think it is premature to say their content strategy is failing. The amount they need to spend on content decreases over time. First these ridiculous costs like Friends will go away, then as their content library grows and they have a size-able back content the amount of new content they new to produce can also gradually decrease.
As far as Apple, I'd rather Apple make a new Airport router than waste than on a stupid streaming service. Sure they have money to throw at it doesn't mean it is a good idea.
The epic failure of Apple TV+ will lead to Tim Cook's resignation or removal as CEO. Just wait for it.
Apple doesn't want to be Netflix. It wants to be the next HBO or Showtime of streaming services. Therein lies the problem.
Apple doesn't want to be Netflix. It wants to be the next HBO or Showtime of streaming services. Therein lies the problem.
Even if they flushed the entire $6B down the toilet it would have little effect on Apple’s bottom line.
You are dreaming.
Although $6b wasted on an unreleased product like AirPower would be better than $6b on shows that are a continual public embarrassment
Apple TV+ has the potential to go down as the biggest content flop in history
Waterworld times 34
So silly. They’ll do fine. People said the same thing about Apple Music, about iPod, about iPhone, etc. THey have huge stars in many of these shows, great writers and producers, and people will watch them. Not all my cup of tea but I’m looking forward to several of the shows.
Personally I find nearly everything on Netflix to be complete crap, but I don’t project my personal preferences on the rest of the world and predict doom for Netflix.
The vast majority of TV is crap. So where did Apple manage to secure creators that will deliver a substantially above average success rate? And all in their first season too?
The Morning Show is the biggest expense and you couldn't possibly have pitched a more derivative and outdated concept with less relevant stars (given that Adam Sandler is already taken by Netflix)
Should include Apple TV+ with Apple Music, not willing to pay for yet another subscription service.
"Apple" isn't a person. "Apple" doesn't say anything. The way Apple communicates is through press releases and comments by their executives. Eddie Cue is such an executive; in fact, the executive who is best placed to comment on this subject. So, who else at Apple is commenting on adult content?
As far as the specific content is concerned, I hope, and expect, that adult characters in adult shows will talk as actual adults do, with lots of "f-words". On the other hand, I hope that any sex and violence in these shows is limited to places where sex and violence are intrinsic to the story. There's far too much of the gratuitous stuff on TV right now, and it's boring.
I seriously don't know who they think will care about The Morning Show. The "stars" might get people to tune in once (if there's a free trial because I don't think it'll be enough to get people to subscribe). The premise though seems limited and uninteresting for the average person. It reminds me of the film "Morning Glory" about a morning TV talk show that starred Harrison Ford, Rachel McAdams, and Diane Keaton. That movie made 31M in the US, 60M worldwide on a budget of 40M not including marketing costs so it lost money.
LOL, what? Spotify has been available for 12 years; Apple music for only four. And how does Apple's iOS ecosystem help them penetrate the #1 OS out there, Android? Wouldn't Spotify's many years head start establishing an Android base give them a leg up on establishing their market share?
Considering the catalog includes NCIS, Elementary, I Love Lucy, Beverly Hills 90210, Magnum PI, Cheers, CSI, ALL The Trek Shows, plus ALL their current stuff and specials, I would assume a LOT of people are paying for their back catalog.
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Vast majority of TV isn't CRAP, just YOUR attitude and tastes.
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You don't dictate what other people like. Just because YOU have no interest in something doesn't mean no one else in the world could possibly like something.
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I haven't gone through the 12 pages of replies, so this may have been brought up by someone else. It's going to take a good amount of quality programming from Apple for me to subscribe to the service. Obviously I'll use up the free trial, but I'm not sure that will be enough.
I tend to see ATV+ similar to my use of CBS All Access. I only subscribe to All Access for The Twilight Zone and Strange Angel. Once both of those shows are done, I simply cancel my subscription. I see myself potentially liking a few shows on ATV+ and only keeping my subscription for those shows.
I certainly don't see myself having a revolving to ATV+ subscription like I do with Netflix, Hulu and Amazon.
I tend to see ATV+ similar to my use of CBS All Access. I only subscribe to All Access for The Twilight Zone and Strange Angel. Once both of those shows are done, I simply cancel my subscription. I see myself potentially liking a few shows on ATV+ and only keeping my subscription for those shows.
I certainly don't see myself having a revolving to ATV+ subscription like I do with Netflix, Hulu and Amazon.
I didn’t realize they spent $6 billion on carpool karaoke and partnered with the most brilliant minds in the industry to make it.
I remember when Netflix was a joke. People enjoyed their dvd service but when they started streaming, it was heavily criticized as a “lame cash grab”. They didn’t even a huge catalog of things people wanted to watch and when they started making their own exclusive content, it wasn’t that great. Then the quality stuff started coming in and people took notice. Eventually Netflix became a service you wanted because you would hear about how good the originals were and everybody wanted to watch them together.
I could see apple becoming HBO. Very limited in what they put out, small catalog but what they do put out will be of such great quality that over time this catalog will build up to be things people really want. Never judge a product based on its short term.
It‘s roughly the same amount of money thrown at conquering a market already comfortably dominated by another great company. Microsoft buying Nokia to compete with the iPhone or Apple creating original content to compete with Netflix.
It’s all the same! Apple has been tremendously successful when they opened up their own market for a brand new category of product. This me too game won’t fly. Netflix will stay the gold standard for movie streaming and Apple will likely quit the business and cut its losses in a few years time.
Hmmm—$9.99 a month for a few shows that I don't even know will be good for $6.99/mo for the majority of the content that Disney/Pixar/Lucas Films/Marvel/Fox makes. This is going to be a tough decision.
What Apple is missing out on here is "snackable" content. All the big companies getting into streaming now are trying to secure rights to various things like The Office, Friends, Seinfeld, Big Bang Theory, etc because you need that bread and butter to keep people hooked between original content releases.
The only way I can see myself signing up for Apple TV+ is if it's in a bundle that has a good price or if there are some shows on there that are absolutely must watch content for me. But as it stands now I barely have enough time to watch what I do now. Might be a thing where I only sign up for it during winter months when everything is frozen over outside. Or just sign up for it for a month to watch a series. I did that with Star Trek on CBS.
What Apple is missing out on here is "snackable" content. All the big companies getting into streaming now are trying to secure rights to various things like The Office, Friends, Seinfeld, Big Bang Theory, etc because you need that bread and butter to keep people hooked between original content releases.
The only way I can see myself signing up for Apple TV+ is if it's in a bundle that has a good price or if there are some shows on there that are absolutely must watch content for me. But as it stands now I barely have enough time to watch what I do now. Might be a thing where I only sign up for it during winter months when everything is frozen over outside. Or just sign up for it for a month to watch a series. I did that with Star Trek on CBS.
Ok instead of "crap" let's say "not worth paying $10/month for"
Same problem for Apple
To YOU. I love the service.
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most likely no. they don’t own anything. So unless they buy a studio the only non org content they’ll have access to would be stuff no one wants to watch. As almost all the big content owners are taking their licenses back and creating their own services.