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Netflix, and Amazon have original content PLUS existing movies and tv shows whereas (as of right now) ATV+ will only have original content. Going to be a serious uphill battle if they plan on succeeding solely on original content.

If they include movies / tv shows from iTunes, that could be a lot different.
 
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They needed to buy one of the other streamers (or Fox). Don’t see how they have enough content to warrant a streaming service.

Easy choice between this and Disney plus.


They missed the boat on that front when Disney bought the biggest majority of Fox’s entertainment business, gearing up for adding more content to their library. Apple and Cook in particular have been behind everyone else when companies like Netflix and Amazon where pushing content out, yes not all of it was great. But they still made that push for it to build their product, meanwhile Apple rested on their laurels. And now they’re getting into the game with little content but they’re asking for £10pm for so little unless they’re going to do some sort of bundle deal (which I doubt) they’re really not much of a competitor in this line yet
 
Not sure how this Video streaming will go with poor battery life plaguing iPhones.......Brave step indeed! Having said that, Apple is probably not looking at this as its prime revenue driver like Spotify or Netflix, it would be just a filler revenue for the dwindling iPhone sales! But the catch is, lesser the iPhone sales, their services revenue will also drop over a long period!

Except that the iPhone installed base continues to grow, thanks to a strong second-hand market for iPhones. So people don’t need to keep buying iPhones; they just need to keep using them.

I guess with all the criticism here, I have no choice but to subscribe to video+ when it gets released.
 
Netflix, and Amazon have original content PLUS existing movies and tv shows whereas (as of right now) ATV+ will only have original content. Going to be a serious uphill battle if they plan on succeeding solely on original content.

If they include movies / tv shows from iTunes, that could be a lot different.

Can’t see the competition that has content sold through iTunes giving Apple a hand with this, I think they’ll be wanting more customers buying into their own service rather than pushing it through another 3rd party such as Apple. If you look at the entertainment industry it’s just so bloated and when all added up I dare say not many will be saving anything or worse it’s probably costing more.
 
It‘s roughly the same amount of money thrown at conquering a market already comfortably dominated by another great company. Microsoft buying Nokia to compete with the iPhone or Apple creating original content to compete with Netflix.

It’s all the same! Apple has been tremendously successful when they opened up their own market for a brand new category of product. This me too game won’t fly. Netflix will stay the gold standard for movie streaming and Apple will likely quit the business and cut its losses in a few years time.
It’s so not about the total amount of money. First off, if Apple had bought another streaming company, it would have cost way more than 6 billion. So relatively they have saved a lotta dough. But if you follow Apple at all you know that they are about control, all the way up and down the supply chain, for any critical component. Which is why they’re building it from the ground up.

And to say they’re all the same is pure speculation. Hulu is very different from Amazon. Which is different from HBO. Once Disney enters the market, they will have a very clear differentiation. And I’m guessing that Apple will as well, because they are likely building programming that is much broader, and for more of a general audience than the current streaming services do, with programming that tends be much more Balkanized with very specific, often niche audience demographics.

Also, Netflix doesn’t dominate in profit. They have a decent in lead in market share but there haven’t been many competitors until recently. That will all change in the next few years, along with their marketshare lead. And, Netflix is hemmoraging money—according reports they’ve never turned a profit. When Microsoft bought Nokia there were many other phone competitors, some of which were much older and more established than Apple, and the iPhone not only bested them all, it dominated them in ways rarely seen in modern business. It became the thought leader and the profit leader, by huge margins, while not having the dominant marketshare.

And lastly, not every Apple product is or should be, totally groundbreaking and unique. Sometimes, strategically, you simply need to be at parity in one area in order for you to remain relevant or dominate in another area. TV content may be one of those areas.

And Apple surely won’t quit the TV business in a few years. My guess would be that there’s maybe a 5% chance that Apple is out of the TV business in 10 years. They do things for the long haul.

Overall, I’m just not sure your point holds water. In any way.
 
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I couldn’t even finish the trailer for the Morning Show. They are going to invest in a lot of really bad content.

I knew this was going to flop as soon as I saw the reports that Timmy was getting involved in the content.

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The creative restrictions will kill this.
I think they previewed some kind of sci-fi show that I may be interested in watching (not a really good sign that I can’t even remember anything about it though). Morning Show is a total turd. I’m sure it polled well inside their “bubble,” but most people could give a crap about the lives of glorified teleprompter readers. I couldn’t make it through the trailer either.
 
I think they previewed some kind of sci-fi show that I may be interested in watching (not a really good sign that I can’t even remember anything about it though). Morning Show is a total turd. I’m sure it polled well inside their “bubble,” but most people could give a crap about the lives of glorified teleprompter readers. I couldn’t make it through the trailer either.
“See” was the one they previewed. Foundation is the one that excites me the most.
 
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I've given this some more thought, and I'm now more convinced than ever that AppleTV+ will be sold as a bundle with Apple Music under a single $9.99 subscription.

AppleMusic has always been about selling more iPhones (and now Watches + AirPods). You can find a direct line between an Apple Music subscription and tying users into the ecosystem that will lead them to remaining an iPhone user and buying more iPhones indefinitely.

TV however, doesn't have the same hardware sales potential since unlike music, most people aren't going to sit watching TV on their iPhones for hours. Sure, it might sell an iPad or two and it's certainly not going to make Apple a ton of money selling AppleTV boxes.

Apple has deliberately freed AppleTV (the app) from AppleTV (the hardware), making it as widely available through third party TVs and media boxes as possible. This tells me that TV isn't the primary sales lead, instead it's an assistant, a booster to another service that will lead to sales: Music.

By bundling TV with Music, Apple would succeed at their first goal: tying people into Apple Music which in turn leads to selling more iPhones, Apple Watches and AirPods, Apple's moneymakers.

Why $9.99 for TV+Music? Apple's primary opponent, standing in the way of its Music as a lead to iPhone sales strategy is Spotify. Yes, that little Swedish company is a pebble in Tim Cook's shoe. Bundling TV with Apple Music for a price competitive with Spotify's subscription would absolutely defeat their rival, sending Apple Music subscriptions souring over Spotify's. Spotify is investing in original podcasts to differentiate themselves from Apple Music. They don't have anywhere near the financial resources to get into TV production. This is Apple's best play and I'm convinced that it'll work.
 
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Morning Show is a total turd. I’m sure it polled well inside their “bubble,” but most people could give a crap about the lives of glorified teleprompter readers. I couldn’t make it through the trailer either.

You know what most people want? You should use that somehow! Great skill!

Also Apple doesn’t need most. Certain shows get certain audience, if it’s not for you it doesn’t mean many others wouldn’t find it interesting.

Sorry but i think you are the one who is inside the ”bubble” like tech people usually are about things which happening outside the tech world
 
You know what most people want? You should use that somehow! Great skill!

Also Apple doesn’t need most. Certain shows get certain audience, if it’s not for you it doesn’t mean many others wouldn’t find it interesting.

Sorry but i think you are the one who is in ”bubble” like tech people usually are about things which happening outside the tech world

Always timely reminder of MR Forum's hot take on the launch of the iPod. Some doozies in there

https://forums.macrumors.com/threads/apples-new-thing-ipod.500/
 
pretty soon the chord cutters are going to be paying more than they were for cable

Maybe...

But at least you get to choose which streaming services you want... instead of the insane "bundles" of channels you get with cable. Remember the old argument "I'm paying for 500 channels and there's nothing to watch..."

And how much do those "bundles" of cable TV channels cost? A lot. And you're paying for channels you don't want.

Netflix and Hulu together is less than $30/month... and that's PLENTY of content.

And these streaming services are on-demand... meaning YOU pick what to watch, when you want.

Cable TV still follows the old-fashioned system of broadcasting a certain show at a certain time. A different show every 30 minutes. Yikes.

It made sense when there was a giant antenna in your city and it sent the same signal to every house and everyone tuned in at the same time.

But we live in an on-demand world now. Imagine if you could only watch a certain Youtube video at 8:30pm on a Tuesday.

That's what cable TV is today. Schedules.

Sure... the DVR has helped... but it's still an old-fashioned way of distributing media.

So yeah... you'll pay a lot if you subscribe to every streaming service. You'll also pay a lot if you subscribe to every cable TV channel too.

But streaming is a much better experience, in my opinion. You can choose what to watch, when you want. On-demand.

And to me... that's far better than scheduled cable TV content.
 
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Haha, I wonder why i got huge Deja vu when reading that :D

I think some of the, ahem, most insightful posts might actually be gone. I remember it being worse, but that might be old age. Cmdr Taco, of slashdot's, "No wireless, less space than a nomad. Lame" fame will forever remain burned in my memory as just how the wrong the more-cynical-than-thou's hot take on things usually are. I keep coming here, hoping for some discussion and insight, but it's mostly this in the news section. There are still a few commenters who educate, inform and entertain me and it's mostly those I come back for.
 
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Except that the iPhone installed base continues to grow, thanks to a strong second-hand market for iPhones. So people don’t need to keep buying iPhones; they just need to keep using them.

I guess with all the criticism here, I have no choice but to subscribe to video+ when it gets released.

I am not sure about iPhone install base theory...we cant obviously count all the iPhones sold every year. We don't know how many are active users, subscribing for various Apple services...but yes Apple services revenue going up every quarter.....may be the old install base contributing to the revenue..
 
I've given this some more thought, and I'm now more convinced than ever that AppleTV+ will be sold as a bundle with Apple Music under a single $9.99 subscription.

AppleMusic has always been about selling more iPhones (and now Watches + AirPods). You can find a direct line between an Apple Music subscription and tying users into the ecosystem that will lead them to remaining an iPhone user and buying more iPhones indefinitely.

TV however, doesn't have the same hardware sales potential since unlike music, most people aren't going to sit watching TV on their iPhones for hours. Sure, it might sell an iPad or two and it's certainly not going to make Apple a ton of money selling AppleTV boxes.

Apple has deliberately freed AppleTV (the app) from AppleTV (the hardware), making it as widely available through third party TVs and media boxes as possible. This tells me that TV isn't the primary sales lead, instead it's an assistant, a booster to another service that will lead to sales: Music.

By bundling TV with Music, Apple would succeed at their first goal: tying people into Apple Music which in turn leads to selling more iPhones, Apple Watches and AirPods, Apple's moneymakers.

Why $9.99 for TV+Music? Apple's primary opponent, standing in the way of its Music as a lead to iPhone sales strategy is Spotify. Yes, that little Swedish company is a pebble in Tim Cook's shoe. Bundling TV with Apple Music for a price competitive with Spotify's subscription would absolutely defeat their rival, sending Apple Music subscriptions souring over Spotify's. Spotify is investing in original podcasts to differentiate themselves from Apple Music. They don't have anywhere near the financial resources to get into TV production. This is Apple's best play and I'm convinced that it'll work.

1. Tim turning down an opportunity for an extra charge? He won't even give away a replacement pencil nib let alone $6b

2. Apple Music is also untying itself from hardware since the HomePod flopped
 
They missed the boat on that front when Disney bought the biggest majority of Fox’s entertainment business, gearing up for adding more content to their library. Apple and Cook in particular have been behind everyone else when companies like Netflix and Amazon where pushing content out, yes not all of it was great. But they still made that push for it to build their product, meanwhile Apple rested on their laurels. And now they’re getting into the game with little content but they’re asking for £10pm for so little unless they’re going to do some sort of bundle deal (which I doubt) they’re really not much of a competitor in this line yet
I’m not betting against Disney, but Apple doesn’t have to fail for Disney to succeed. And vice versa.

Apple will certainly start out at a disadvantage compared with Netflix and Amazon, due to the third party content those services currently offer, but that content comes and goes. Apple could certainly bid for some of that content, if they think they need it to prop up their original programming. Recent blockbuster films will become harder to find on Netflix and Amazon Prime, as those get routed to the studios’ own streaming services. More and more the original content will be the main offering rather than added value. The current streaming giants have a head start, but in five years Apple TV+ will also have a sizeable catalog of original content. There will likely be a few gems among it.
 
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21 million views for the Morning Show trailer in a day and a half. I really shouldn’t care about it but with all the negativity and hate towards Tim Cook here in the forums, I’ll be quite glad to see the service being a massive success.
 
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21 million views for the Morning Show trailer in a day and a half. I really shouldn’t care about it but with all the negativity and hate towards Tim Cook here in the forums and I’ll be quite glad to see the service being a massive success.

It’s good to be reminded once in a while that this forum seems to make for a very poor representation of Apple’s user base overall.
 
21 million views for the Morning Show trailer in a day and a half. I really shouldn’t care about it but with all the negativity and hate towards Tim Cook here in the forums, I’ll be quite glad to see the service being a massive success.

Yes, no-one is interested about this, Oh wait.. :D

It's now almost 24 million! This doesn't really surprise me at all, but i wonder what these guys will now say who wrote earlier.

After today that video is already likely Apple second most watched video ever and it's not even in their official main channel
 
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Yes, no-one is interested about this, Oh wait.. :D

It's now almost 24 million! This doesn't really surprise me at all, but i wonder what these guys will now say who wrote earlier.

After today that video is already likely Apple second most watched video ever and it's not even in their official main channel

You have no idea how many of those people liked what they saw and will subscribe. Time will tell.
 
You have no idea how many of those people liked what they saw and will subscribe. Time will tell.

That's not currently important, important is the fact that the show gets lot of interest and views, which means very good thing for upcoming service. Most important thing is to get people to know this service and the shows are coming.

For example in Whiterspoon IG account many asked what is Apple TV.
 
It’s so not about the total amount of money. First off, if Apple had bought another streaming company, it would have cost way more than 6 billion. So relatively they have saved a loots dough.
And if Microsoft would have build up its own phone hardware business from the ground up, it would’ve cost way more than one Nokia. So relatively speaking Microsoft saved a lot of dough.
But if you follow Apple at all you know that they are about control, all the way up and down the supply chain, for any critical component. Which is why they’re building it from the ground up.
If only they would’ve done this instead of buying Beats. At least they could’ve bought a respectable headphone brand.
And to say they’re all the same is pure speculation. Hulu is very different from Amazon. Which is different from HBO.
No, it’s not. TV shows are either good or bad. HBO is known for a lot of good content, but that doesn’t mean everything they put out is good or others can’t match their quality. Even the first and last season of Game of Thrones are of vastly different quality.
Once Disney enters the market, they will have a very clear differentiation.
**** nobody cares about. Mickey Mouse, Spiderman and Luke Skywalker are just overused franchises. That’s not what the movie business is about. You’ve got to be able to tell an exciting new story and then do it all over again. HBOs Chernobyl was the surprise of this summer and there won’t be a second season next year.
And I’m guessing that Apple will as well, because they are likely building programming that is much broader, and for more of a general audience than the current streaming services do, with programming that tends be much more Balkanized with very specific, often niche audience demographics.
So far they haven’t hooked anyone, which is the most narrow audience possible. I haven’t watched Orange is the New Black, because I want to be a woman or in prison. It was a good story, some interesting new perspective. Narcos, Chernobyl, Game of Thrones. People don’t watch specific genres, they prefer good content over bad content. Make another show with zombies and people who liked the Walking Dead might not watch it at all.
Also, Netflix doesn’t dominate in profit. They have a decent lead in market share but there haven’t been many competitors until recently.
Only because everyone now tries to be like Netflix, doesn’t mean there wasn’t a subscription based tv business before. HBO and Blackberry had their heyday before the revolution came along.
That will all change in the next few years, along with their marketshare lead. And, Netflix is hemmoraging money—according reports they’ve never turned a profit.
And Android is not even charging a license fee for their software. Half of the US economy would disappear, if it was run for profit and not domination.
When Microsoft bought Nokia there were many other phone competitors, some of which were much older and more established than Apple, and the iPhone not only bested them all, it dominated them in ways rarely seen in modern business. It became the thought leader and the profit leader, by huge margins, while not having the dominant marketshare.
But despite its name the iPhone is not a phone. It’s a touch-based mobile computer dressed as a phone. It had no competition until Android copied it.
And lastly, not every Apple product is or should be, totally groundbreaking and unique.
But if you want to be the profit leader in a market, it must.
Sometimes, strategically, you simply need to be at parity in one area in order for you to remain relevant or dominate in another area. TV content may be one of those areas.
And this makes Apple Originals to Apple TV what Apple Maps is for the iPhone. A horrible mess that got better with time, but doesn’t turn a profit on its own. The difference is, Maps will be finished some day, most roads stay the same for decades. New tv content needs to be created every week, forever.
And Apple surely won’t quit the TV business in a few years. My guess would be that there’s maybe a 5% chance that Apple is out of the TV business in 10 years. They do things for the long haul.
Tenacity is how Steve Balmer described Microsoft’s approach to win back a market dominated by iOS and Android. So we’re back at buying Nokia, the last do-or-die move before Microsoft conceded the mobile OS market to competitors. Apple already lost to Netflix, now they waste a lot of money in a failed attempt to stay relevant in the TV market.
Overall, I’m just not sure your point holds water. In any way.
And I’m absolutely sure, you are completely wrong. Content creation is not like designing hard- and software. You can’t out-innovate competition. As proven by Game of Thrones, the next season is not necessary better than the one before. People get sick of superhero movies and no one wants to see another adventure of Mickey Mouse. Much like in the music industry stars and styles always change. The major labels survive by sheer size and buying up one tiny new label after another. Apple doesn’t know how to stay relevant in this kind of business. They force downloaded everyone a free U2 album and music fans were appalled.
 
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nobody cares about. Mickey Mouse, Spiderman and Luke Skywalker are just overused franchises. That’s not what the movie business is about. You’ve got to be able to tell an exciting new story and then do it all over again. HBOs Chernobyl was the surprise of this summer and there won’t be a second season next year.

It’s why Disney is selling their service as a complement to others and not a replacement (for now)
 
TV content right now is so good. I don’t think that all the new video services are likely to make it better because it’s going to spread the money around too much.

I don’t think it matters whether Apple succeeds or fails because it is not a core part of their business. They want to expand their subscription revenue of course, but they are going about that on multiple fronts, most of which are more likely to succeed.

This thing is totally unlike Apple. Normally they look at an existing line of business that has a lot of flaws, and they create a better solution. Think iPhones, iPads, watches, even their credit card. There were existing products for all these, but Apple added a more coherent, easier to use product. In this case, the existing products are great, and I don’t think anyone expects Apple’s shows to be better than the best HBO, Netflix, or Prime shows.
 
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