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Apple Spending $6 Billion on Original Content for Apple TV+ [Update: Launch Coming in Nov., Price Could Be $9.99/Month]
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People, people, people... Apple is not dumb.
They’ve definitely looked at a lot of data and had a lot of discussions about this. They clearly have a plan, which may not be apparent to us at this point. And they clearly have the budget and people to execute the plan. Let’s wait and see how it unfolds. It’s too early for predictions.
They’ve definitely looked at a lot of data and had a lot of discussions about this. They clearly have a plan, which may not be apparent to us at this point. And they clearly have the budget and people to execute the plan. Let’s wait and see how it unfolds. It’s too early for predictions.
I liked it better when it was $1bil, fewer shows, and a perk to entice us all into using the AppleTV App. Assuming those early rumors were true (and I'm inclined to think they were) Apple's strategy has evolved, grown, and taken on a lot more risk. The deciding factor may be whether they can "negotiate" a place on the stage with Disney. It really looks like Netflix will be dethroned, if not dismantled, in 2020.
I'm subscribed to Netflix, Amazon, Hulu, and HBO/Showtime through Directv. I have room for probably 1 more service and adding Disney at $6.99 is going to be a no brainer over whatever Apple offers up at $9.99.
Most, if not all of the naysayers, seem to be assuming this service will only have original content. At the same time, compare it to Netflix and other services.
Why can’t it have original content, as well as other movies and series? Like Netflix and Hulu and...
Netflix’s original content mostly sucks.
I’ll be pleasantly surprised if it’s only $10/month, and, will most likely be a subscriber.
The beauty of these services is that you can pick them up, and drop them, whenever you want. With a click.
Why can’t it have original content, as well as other movies and series? Like Netflix and Hulu and...
Netflix’s original content mostly sucks.
I’ll be pleasantly surprised if it’s only $10/month, and, will most likely be a subscriber.
The beauty of these services is that you can pick them up, and drop them, whenever you want. With a click.
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Price could be $9.99 a month.
Oh man, this keeps getting better.
Here is hoping they have about 100 shows they haven’t announced yet.
Oh man, this keeps getting better.
Here is hoping they have about 100 shows they haven’t announced yet.
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And yet at 6 billion it is still pocket change in that world. I think amazon and netflix cross 20 billion a while ago. If apple wants to play they really need to step up their game. 6 billion for a new player is nothing and they not only need to match but need to put spend.
Netflix can’t outspend Apple, so don’t be too smug.
Apple has spent $6B in a pretty short period of time and Netflix is piling up debt while not making much profit (a paltry $1B per year). They have also shown slower subscriber growth and have lost significant licensed content which is what most people watch on Netflix.
Apple plays the long game and Netflix will need to continue spending to have a chance with the increased the competition from better content creators like Disney.
This game is about money and Apple has plenty to buy, create, and/or license content. They have over $100B in cash and earn $60B annually (60 times Netflix).
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You knew nothing. Remember, the “flop” verdict is not out because you say it is.
Content is about MONEY which is what Apple has. It’s also about reach, which Apple has 1.4B screened devices.
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Some of you people are the same ones that complain about the Sprint\T-Mobile merger, crying it eliminates competition. I liken you to the same people that rush to say "downloading now", every time a new beta version comes out. Personally, I do not see myself subscribing, at least not until i see more of the catalogue. I welcome the additional entertainment choice.
do people actually watch all these tv shows? Life is too short to be looking at a screen all the time
... and Gates making sure he would not derail from his vision.
I honestly doubt that show biz would be SJ choice to change the world. It does not feel right for a company that excelled making technological products, an example of excellence in design and technology. But who knows.
Let’s see how it goes.
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So less than 5% of their installed base.
Apple Music has apparently hit 60 million subscribers this June. According to all the experts here on MR, Apple Music is pure trash and Spotify is vastly superior all around. Using the same logic, since Apple's TV content is also going to be complete trash (and vastly inferior to Netflix, Hulu, Disney, Sling, YouTube and anyone else you can name) then they should be able to also hit 60 million subscribers easily. Because Apple users are stupid sheep, and will buy anything Apple. /s
Who said they are done? And Apple might decide having fewer shows is better. Netflix has too many shows and most are garbage. Netflix continues to lose licensed content and will have to spend more and more to keep viewers.
Netflix also doesn’t have money to spend and are going into massive debt spending it. Netflix makes very small profit for a company spending $15B annually this year on content.
Netflix can’t outspend Apple.
rarely watch tv like old days... 1 hour for netflix story per days... to much on screen this days
I remember when the Fox TV Network started to roll out its shows.... one Sunday a night, a local TV station would turn over 2-3 hours for Fox shows.... an hour-long drama starring George C Scott, "The Tracie Ullman Show," and a new animated series called "The Simpsons". Within a year or two, only "The Simpsons" survived. Other shows came and went; Fox expanded to 2-3 nights per week; it took them awhile to actually become a full-fledged network on the level of the 3 Major Networks.
I don't see how Apple can just like *that* (snaps fingers) create an Instant Network/Channel. It takes years and a lot of commitment, not just dollars. Oh, and yes, an audience. "The Simpsons" is still running on network TV; I doubt anything Apple is producing right now (or in the near future) will still be around, let alone remembered, in 2049.
I don't see how Apple can just like *that* (snaps fingers) create an Instant Network/Channel. It takes years and a lot of commitment, not just dollars. Oh, and yes, an audience. "The Simpsons" is still running on network TV; I doubt anything Apple is producing right now (or in the near future) will still be around, let alone remembered, in 2049.
I would consider taking a flier at $5 but $10 it’s out the question. Maybe they are floating this price to see the reaction but I can’t see anyone falling for this for maybe 5-10 shows we know nothing about
I already have Netflix and will get the Disney bundle which will save me money.
For $9.99 it better include a subscription to Ping and a sock for my iPhone.
With many of the classic “staple” shows that made Netflix’s streaming business drawing to a close, an astounding and unsustainable rate of cash burn, dwindling third party content, and ever-increasing competition (usually from former content licensors), Netflix is at its weakest point now that it’s been in for quite some time. Should a downward spiral begin, they’ve really set themselves up for a quick one with the current state of their business.
Meanwhile, Apple has enough cash to drop $6B on original content and not bat an eyelash. Even assuming Apple TV+ isn’t a smash hit, that’s not their only business; they have other offerings to fall back on. Netflix pretty much doesn’t at this point, save for their DVD business that’s been mostly forgotten about.