Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Stars in 50% of This Year's #1 Films

Theyre every where

Apple products are not only in movies but video games and tv shows as well. If youre smart and or have the money you have a PS3 instead of a fix-me-box 360 and Metal Gear Solid 4 for you PS3. Not only are iMacs and Apple displays in the game but the main character Solid (Old) Snake has his very own iPod for in game use, giving different effects for different songs or doing nothing at all. In season 4 of the new Doctor Who they have pieces of Apple computers as components of super high tech future computers. And coincidently John Barrowman is in some episodes of Doctor Who but also has his own show with his DW character called Torchwood. Being in america i have to wait for season 2 of torchwood to come out on blu-ray to watch it, but it probably has some apple stuff in it.
 
Product Placements are just that. A company pays the studio to place their product in the scene. It's also called advertising and Apple spends a lot on it.

Bragging rights are great if you want to brag about how much money a company spends on advertising.
 
Norco said:
Regarding the use of Dells...I can only think of off the top of my head their use in Swordfish.
Click to expand...

The Departed...yes I know it hurts but that movie was flooded with Dell when there was a computer around.

Clayne said:
I Am Legend had MBP's didn't it?
Click to expand...

Yes..and some mac pro's and cinema displays...it was littered with Macs.

Sad when u can track these down easily.

"Forgetting Sarah Marshall" also had some mac action going, including an iChat conversation..that was actually funny as of course the entire movie was.
 
macduke said:
The refrences you missed were Wall-e had an iPod in his collection of things and Jonathan Ives was brought in by Pixar to design Eve. As soon as I saw Eve I turned to my girlfriend and said "that robot was designed by Apple in California!" and sure enough about 2 days after seeing the movie I read an article about how that was true. There might be more refrences that I missed but those were two big ones.
Click to expand...

WALL-E's logic board was blue.

There were old apple mice crawling around in the garbage dump.

MacInTalk was used as the voice of Auto (HAL 9000).

Some people have said they've seen the Leopard default desktop wallpaper in one of the space scenes.

The first name under Special Thanks in the credits was Steve Jobs.
 
In Fight Club, I think there was a display of Apple computers in one of the stores that they blew up during one of the "homework" montages.

I've also noticed a few Macs in the show 24.

Both of these are old references, of course, so they wouldn't count towards this year's numbers.
 
Wirelessly posted (iPhone: Mozilla/5.0 (iPhone; U; CPU iPhone OS 2_0 like Mac OS X; en-us) AppleWebKit/525.18.1 (KHTML, like Gecko) Version/3.1.1 Mobile/5A347 Safari/525.20)

This is a relatively interesting but useless stat. Computers are a staple of our lifestyle now and over the past 7 years Apple has increasingly became more and more popular, particularly at home and in colleges. All that being said that movies set in a current time period would naturally seem to have more and more macs in them.
 
Peace said:
Product Placements are just that. A company pays the studio to place their product in the scene. It's also called advertising and Apple spends a lot on it.

Bragging rights are great if you want to brag about how much money a company spends on advertising.
Click to expand...

It works the other way too, which is why you see some macbooks with stickers covering the :apple: . If they display it on TV, they have to pay a licensing fee.
 
kornyboy said:
Wirelessly posted (iPhone: Mozilla/5.0 (iPhone; U; CPU iPhone OS 2_0 like Mac OS X; en-us) AppleWebKit/525.18.1 (KHTML, like Gecko) Version/3.1.1 Mobile/5A347 Safari/525.20)

This is a relatively interesting but useless stat. Computers are a staple of our lifestyle now and over the past 7 years Apple has increasingly became more and more popular, particularly at home and in colleges. All that being said that movies set in a current time period would naturally seem to have more and more macs in them.
Click to expand...

They also use what's around them. If the Director or the PA has a mac and they need a PC, they are going to grab that macbook and throw it in the shot. It's not rocket science. You use what you have on the lot. They are not going to go out and buy a dell unless it is specifically stated to.
 
the iPhone is in basicly every tv show at least for once these days. The funny-worst was on CSI when they took pictures with the iPhone and used a iPod Touch to show a video haha

and on 24 the good guys used to use mac and the bad guys windows ^^
 
24

I'd just like to point out an amusing note. On the television show 24, every one of the "good guys" is using a Mac, and every one of the "bad guys" uses a Dell. This has been consistent over all five seasons.

Edit: I'm amused that bushido and I both posted the same comment about 24 at the same time.
 
Karrde721 said:
Edit: I'm amused that bushido and I both posted the same comment about 24 at the same time.
Click to expand...

haha great minds think alike


.... in germany is product placement illegal by the way ^^ they always blurry out the cellphones in musicvideos, its kinda funny
 
zombitronic said:
WALL-E's logic board was blue.

There were old apple mice crawling around in the garbage dump.

MacInTalk was used as the voice of Auto (HAL 9000).

Some people have said they've seen the Leopard default desktop wallpaper in one of the space scenes.

The first name under Special Thanks in the credits was Steve Jobs.
Click to expand...

The mother board in my Dell laptop is blue.
 
zombitronic said:
WALL-E's logic board was blue.

There were old apple mice crawling around in the garbage dump.

MacInTalk was used as the voice of Auto (HAL 9000).

Some people have said they've seen the Leopard default desktop wallpaper in one of the space scenes.

The first name under Special Thanks in the credits was Steve Jobs.
Click to expand...

Do you think it has anything to do with....oh I don't know, the fact that it's HIS COMPANY?
 
You'd think with all this product placement, they'd want to update the computers that always seem to be showcased (Mac Minis, Cinema Diplays :rolleyes:).
 
-"Dude!!!! Your getting a DELL!!"

-Ah Heck No, I am getting an APPLE

I really hated those Dell Commercials........ Annoying
 
citi said:
Do you think it has anything to do with....oh I don't know, the fact that it's HIS COMPANY?
Click to expand...

It WAS his company. He sold his 50.1% of Pixar shares to Disney for about $7.4 billion. He now owns 7% of Disney's shares and has a seat on their board of directors.

But, yes, I think it has a lot to do with that.
 
I always figured that movies showed Macs because of Apple's creative spirit and Steve Jobs' love for computers as tools for creativity/art, and that filmmakers identify with that.
 
Erkinshadow said:
The mother board in my Dell laptop is blue.
Click to expand...

While the color of a logic board is a bit of a stretch when it comes to product placement, the blue logic board, (which is the color Apple has been using in their Macs for some time,) coupled with the Mac start-up chime, makes for some fun speculation.
 
hobo.hopkins said:
I am the exact same way! Anytime that I spot an Apple computer or device I either point it out to those around me, or think about it. It is because they do stand out more than other computers, mainly in their sleek and sexy designs :p

Quote:Shasterball - "Hmmm, seems like a weird stat."

That is a really weird statistic - Mainly because I have never heard of someone researching product placement this way before. It doesn't surprise me that Apple is at 50%, because as I said above, their designs are usually so sleek and sexy :p (I have a problem, don't I?)

Quote:c0mmander venus - "has anyone seen iCarly on disney? all they use are apple products, both laptops and phones, with a pear icon covering the apple."

I have noticed the Macs in iCarly, although I don't really watch it, so I don't know that much about it >.<
Click to expand...


FAIL on the quote ;P
 
bacaramac said:
I noticed a lot of Apple products being used, but disgusied in TV Shows/Commercials, my guess is these are there becuase they have them or like the look and not payed by Apple to appear.

Example: Extreme Makeover: Home Edition (MacBook Pro) and Cox Communications commercials here in Phoenix (iMac), etc.
Click to expand...
I've noticed this too. "Numb3rs" consistenly uses MacBook Pros. They always have a sticker over the Apple logo on the back of the LCD, and the interface(s) to the programs running are (as they always are in these crime series) custom made, to make the effects possible (like zooming in to see the culprits face in the a mirror, which can be seen in the reflection of a dirty car's paint :rolleyes:) to start off with aswell as making them look the way they want.

Anyway... I'm guessing this is an issue of licensing? Or else why would they not show that it's an Apple?
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back