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I feel like this headline isn't surprising though. Intel also works on chips 5+ years in advance as does AMD. A lot of the design is theoretical until the processes can catch up but if you're not putting things together years in advance, you're going to fall behind.

Great article but I don't think anyone is disputing Apple's chip-game is on point.

Exactly. I work at large R&D company and since I've started at my current employer, 4 years ago, all I've done is work on one technology that we're still 3-4 years out from for mass production.

Also I think it's important that folks realize that other phone manufacturers are NOT Apple's competitors when it comes to this. There is only one, and it's Qualcomm. It's not like they slapped together their "neural network" chip either in the last year. BOTH companies have been working for years on these, so to say Apple is "ground breaking", I'm not so sure. I will give it to them that they do it a heck of a lot better.
 
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Chip design arguably is the department where apple rocks most at the moment.

Would have liked it in my iPad Pro, but A10X already is incredibly strong and I'm looking forward to the capabilities of the new one.
 
best pipeline in a long time
Nice comment. Instinctively I agree, but I'm not knowledgable enough to be able to be a creative thinker in these areas. What do you (and others in tech) think might lie ahead 3-6 yrs out, i.e. 1-2 cycles?
 
No. Besides the fact that Apple bought Siri...

The Siri voices were originally recorded for a "a US company called Scansoft, who were then bought by Nuance. Apple simply licensed it." - ref



It's greatly the fact that certain tech becomes feasible at a certain point in time.

As for Apple being "far ahead", Google, Microsoft, IBM and others have been both publishing papers for years, and demonstrating / selling neural network chips.

Apple just doesn't share what they're doing, while using what others do. Apple fans who don't pay attention outside of Apple, are surprised when Apple announces something.

Apple is good at is choosing what new technology to work on, and using that technology developed in a product, as Apple designs their own chips it is easy for them to integrate hardware & software together. people agree that every company is spending billions in R&D.
Microsoft is spending $ on AR glasses, i think it is better to integrate this tech into phones, rather than having a new accessory.
 
Johny Srouji and his team are just amazing. It's hard to put into words the incredible role they play, without much external attention and press -- until now, and well deserved.
 
Yeah... I forgot about that. If something is changed, unless they hand walk the lot (not so much with FOUPs) through the fab, it takes a while to see the results of the change.

I remember one of those hand carry "future of the factory is riding on this lot" runs, and it got stuck in a machine I was new to. I had to have the robot, under vacuum, pull the wafers out of the machine with the fab manager on the phone.

<snip>

I think it is not only the transportation of the wafers through the fab. The whole process of etching, diffusing and polishing the multitude of layers of a current chip (around 60 for 10/14nm) can take months from start to finish.
https://semiengineering.com/battling-fab-cycle-times/
 
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If Apple users wouldn't perpetuate iPhone myths.....

https://www.cnet.com/news/7-ways-the-iphone-x-copies-android-phones/ lol
[doublepost=1505500330][/doublepost]

/s forgot?
Jesus Christ what a cancerous "Article".

1. No home button. Who the actual F said that iPhone X was the first ever phone to not feature a physical home button?? No one.
2. Bezel to bezel display....again, nobody is saying that Apple did it first even though they probably were the first to conceptualise the idea in the design studio.
3. Larger screen size....uhh what???
4. OLED display... so now iPhone can't have a different technology of display without being critiqued because certain Android phones had them before?
5. Wireless charging, again, so what? It's a technology which Apple have adopted...
6. Optical image stabilisation.... I'm done...

So much baseless hate towards the company who single handedly created a billion dollar industry back in 2007 with the iPhone. I think people ought to have a little more respect.

Having said that I also find it ironic how Android fanboys a.k.a Apple haters, love to criticise apple for including a feature or technology in their iPhone which has been used by a certain Android phone in the past, however small that feature or technology might have been, yet when Samsung released their first iPhone competitor in 2010 they literally copied the entire design of the iPhone. A complete screen with touch input with physical home button etc.
 
Exactly. I work at large R&D company and since I've started at my current employer, 4 years ago, all I've done is work on one technology that we're still 3-4 years out from for mass production.

Also I think it's important that folks realize that other phone manufacturers are NOT Apple's competitors when it comes to this. There is only one, and it's Qualcomm. It's not like they slapped together their "neural network" chip either in the last year. BOTH companies have been working for years on these, so to say Apple is "ground breaking", I'm not so sure. I will give it to them that they do it a heck of a lot better.

Absolutely right on it being Apple versus Qualcomm. Until Intel and AMD enter this race, those are the two chip players and unfortunately, only Apple can uses Apple's SoC so that leaves everyone else with Qualcomm.
 
Pretty sure this is fairly standard practice when designing a new CPU architecture.
 
Amazing they are so far ahead. It's kinda weird how all these companies then come out with the same kind of tech even though a lot of it takes up to 3 years to reach market. Is that a mole sharing sercrets or some weird tech serendipity. Imagine going into their labs now and seeing the iPhone 11 (or iPhone 13 depending on how you are counting with the X) already taking shape with new tech, or even things no one has even thought would be in an iPhone. They could already have fricken apple watches measuring and alerting for heart attacks high blood pressure and diabetes. Dam I would love to work at apple..
I bet that working for  isn't easy at all but the job might have lots of benefits too.
 
I've never seen any speculation on what functions Apple builds into their chips. Since they are specifically designed to run software using Apple's compiler tech, do they build processing units that execute common algorithms specific to their software? Function-specific hardware, such as video encoders, destroy software-based equivalents, so I wonder what else Apple bakes in.
 
I'm really impressed with Apple's approach to 2+ core chip design. Instead of trying to create a four core, or in this case a six core, chip with all six cores running at the same clock speed and largely unutilized; why not try and create two ultrafast cores for the heavy lifting, and then four additional, lower-power cores for additional and specialized tasks? It's brilliant.

Credit where credit is due. Apple has done incredible things in their CPUs (they are, IMHO, indisputably the best team in the world right now), but single-ISA heterogenous processing of this sort is NOT something they invented. Academics proposed the idea around the turn of the century (in a variety of forms, some of which have not yet shipped), and I expect the Android crowd to be quick to remind you that ARM shipped their implementation of this idea (big.LITTLE), what, five(?) years ago.
Hell, I don't know why you think it's even new to Apple, since Apple shipped THEIR first implementation of the idea last year in the A10 Fusion.
[doublepost=1505510619][/doublepost]
Qualcomm is scratching their heads. How do we put Neural Engine in our Snapdragon 856 (random numbers).

Don't mock what you don't understand. NPUs have been shipping for years (look up the company called Movidius),
and last month Huawei announced an NPU in the Kirin 970.
Apple is providing what their customers need by adding an NPU, but let's not pretend that this is an Apple innovation. As always, obsessing about "first" and "innovation" is the pastime of the ignorant; smart people obsess about "best" not about "first".
 
I think it is not only the transportation of the wafers through the fab. The whole process of etching, diffusing and polishing the multitude of layers of a current chip (around 60 for 10/14nm) can take months from start to finish.
https://semiengineering.com/battling-fab-cycle-times/
Yeah, I've been out since September 2009, and you're absolutely correct. Are we down that far now? I saw the TSMC article here and they're talking about 7nm. I guess the next thing we'll be doing is the angstrom thicknesses.

With automated FABs now, one would think that just having machine to machine automated placement would be the ideal, and pose less risk than hand carry, especially with 25lb FOUPs. I can only imagine how much 450mm wafers weigh. I was out when those started coming online.
 
Johny Srouji reminds me of Christopher Walken.

johny-srouji-phil-schiller.jpg
 
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They need to dev their own RAM now.
This is why Apple is wanting to put in $3 Billion on Bain's bid for Toshiba's RAM division that's up for sale!!

To me, mobile chip design has become Apple's bread and butter. It's really ironic considering their storied history with chip providers :D

Seriously, they are killing it in this area, and now that they are expanding to other series (S and W), all to huge success, my perspective on Apple's future has never been more optimistic.

Where have you been? ;)
Apple has been designing chips since the Front Side Bus Controller in the Apple G4 chips in tandem with Motorola & IBM circa PowerMac G4, PowerBook G4. This division has grown intensely at Apple. Looking to see just how much further they can go.

An aside to this ... I'm surprise the Board and Tim didn't factor in with Hon Hai/FoxConn and Trump for incentives to create jobs for a RAM and semiconductor fab in the USA? Maybe they did, and potentially maybe Apple will buy IBM's facility in Catskill, NY (where the G5's where made and refab that facility for something unique and intense). semiconductor fabs cost 100's of Billions and take years to get just 1 year advances against the competition so I'm doubtful.
 
Given all their efforts on vertical integration, I'm surprised that aren't putting more effort into developing their own display panels. They had quality issues with panels from various suppliers several times over the years, and when it comes to OLED panels, they are apparently still completely dependent on Samsung, which seems to be the main factor holding back the iPhone X at the moment.
 
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