Apple Starts Preparing for September iPhone Event

[MacRumors]

Apple is getting ready for its big September iPhone event, which is expected to see the debut of the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone.

Ahead of the event, Apple is holding an Event Support Experience Program lottery for U.S. retail employees who want to travel to its Apple Park campus to staff the in-person media gathering. According to Bloomberg, Apple will bring in employees to organize lines, check in guests, offer directions, greet attendees, and support security teams.

Employees were told the iPhone event will take place during the first half of September, but Apple declined to offer more specific information. It's likely Apple will hold its event on Tuesday, September 8 or Wednesday, September 9. September 7 is Labor Day and Apple often gives members of the media a day to travel, so September 9 could be the target date this year.

Apple presumably pays for travel and lodging for employees who are invited to Apple Park to work the media event. Retail workers who were at the Worldwide Developers Conference or the iPhone launch in 2025 are not eligible to enter the lottery. Employees can enter the lottery until August 8, and Apple plans to notify winners on August 17.

Article Link: Apple Starts Preparing for September iPhone Event

 

[Unregistered 4U]

It’s about time for another “Apple’s having last minute production issues with the iPhone and it may not be released this year!” report.

 

[DocMultimedia]

My credit card is ready!

 

[OldNewMBP]

Apple, you actually going to release the iPhone Ultra this time, or did the rumors fail us once again?

 

[EU-Regulations]

Kale color finally. The official LA iphone.

 

[sjsharksfan12]

How far in advance do they film the presenters? Editing makes the transitions seamless, but I know with WWDC there was like 20 different presenters. That can't all be done in such a small period of time.

 

[Lounge vibes 05]

I know Apple would never do it, but man wouldn’t it be cool for them to hold an event on Tuesday, September 1, and it be their first in person live event since 2019? The day John becomes the CEO? Where they announced the biggest change to their biggest products form factor since its original introduction?
I mean, talk about making a splash…

 

[Lounge vibes 05]

How far in advance do they film the presenters? Editing makes the transitions seamless, but I know with WWDC there was like 20 different presenters. That can't all be done in such a small period of time.

From what I remember, WWDC is usually filmed throughout the first 2 1/2 or so weeks in May.
So it’s likely the iPhone event films in early to mid-August, production probably starts this week if it didn’t start last week.

 

[sjsharksfan12]

I know Apple would never do it, but man wouldn’t it be cool for them to hold an event on Tuesday, September 1, and it be their first in person live event since 2019? The day John becomes the CEO? Where they announced the biggest change to their biggest products form factor since its original introduction?
I mean, talk about making a splash…

That would be cool, and they can finally use the theater again. They made this theater in honor of the founder of the company and because of bad timing, they stopped using it, at least publicly. Having this new era of Apple in the theater named for it's most famous employee feels like good PR and goodwill.

 

[PBG4 Dude]

Looking forward to the fold-a-phone reveal. It’ll be interesting to see what it can do (can it run iPad apps? Two iPhone apps at the same time? Enquiring minds want to know).

 

[GMShadow]

Looking forward to the fold-a-phone reveal. It’ll be interesting to see what it can do (can it run iPad apps? Two iPhone apps at the same time? Enquiring minds want to know).

It can slice and dice but the jury is still out on julienne.

 

[Nyx1]

Another pre recording event what a boring.

 

[Dr McKay]

I predict the folding iPhone will be revealed, the article will be filled with the usual comments that seem to essentially say “I don’t want a folding iPhone therefore I don’t see why anyone else would because I cannot comprehend subjective taste”. Followed a few months after launch by an article about how their folding phone is one of the best selling models.

 

[jz0309]

Curious to see what Apple is doing with the watch as I'm looking for the U4, maybe, my 17PM will be going for another 3 or so years

 

[Lounge vibes 05]

That would be cool, and they can finally use the theater again. They made this theater in honor of the founder of the company and because of bad timing, they stopped using it, at least publicly. Having this new era of Apple in the theater named for it's most famous employee feels like good PR and goodwill.

They still use the theater, they just don’t film it live.

 

[Lounge vibes 05]

I predict the folding iPhone will be revealed, the article will be filled with the usual comments that seem to essentially say “I don’t want a folding iPhone therefore I don’t see why anyone else would because I cannot comprehend subjective taste”. Followed a few months after launch by an article about how their folding phone is one of the best selling models.

…followed by the inevitable yearly report that they are cutting production after the holiday season, to which everyone here calls the thing a flop.
…to the inevitable record setting quarterly earnings calls.

 

[GMShadow]

…followed by the inevitable yearly report that they are cutting production after the holiday season, to which everyone here calls the thing a flop.
…to the inevitable record setting quarterly earnings calls.

And then comments that Apple should make an iPhone mini again.

 

[kotaKat]

What's next for Gurman to report on, Apple execs' bowel movements or something?

This **** from Bloomberg is pathetic just to push some more views.

 

[jz0309]

I predict the folding iPhone will be revealed, the article will be filled with the usual comments that seem to essentially say “I don’t want a folding iPhone therefore I don’t see why anyone else would because I cannot comprehend subjective taste”. Followed a few months after launch by an article about how their folding phone is one of the best selling models.

…followed by the inevitable yearly report that they are cutting production after the holiday season, to which everyone here calls the thing a flop.
…to the inevitable record setting quarterly earnings calls.

And then comments that Apple should make an iPhone mini again.

Not to forget: Apple is doomed!
😱 🙄 😎😛

 

[Jett0516]

I think the 18 will be the worst selling iPhone.

 

[Sami13496]

There is still a small chance that the ridiculous iPhone Fold gimmick toy isn’t real.

 

[jwm]

There is still a small chance that the ridiculous iPhone Fold gimmick toy isn’t real.

That, and Apple Intelligence.

 

[lenningj]

is your wallet prepared though?

 

[Complex757]

There is still a small chance that the ridiculous iPhone Fold gimmick toy isn’t real.

Folding phones have been a thing for years. Not sure how it would be a gimmick.

 

[Sami13496]

Folding phones have been a thing for years. Not sure how it would be a gimmick.

It’ll disappear soon.