Thus Apple quite possibly reaches the top and begins down the far side of the curve.
As much as I love what they've done for computing and communications in recent history, they've been racing towards their own decline by failing to innovate, concentrating their resources on suing those who are moving faster than them, and continuing on with the worst (and most badly timed) examples of their habit of deliberately holding back features - the iPad Mini's low resolution screen just after the Nexus 7 being the most recent example.
The habit of holding back progress for future revisions of their products and taking advantage of people's willingness to "make do and buy anyway" did them great favours with the iPhone since there was nothing else that could match its "magic" at the time. Even though the original lacked 3G at a time when it was silly to, everyone was willing to buy it in great quantities and they were then free to repeat that success with the 3G version a year or so later.
Now that the competition has caught up and arguably overtaken though (Android 4.0+ is a very mature and solid system, and devices like the HTC One X, Galaxy Note 2 and Google Nexus 7 are pretty amazing) they can't afford to do that any more. But they've certainly been trying!
If this isn't going to be the far end of the curve and a fair old decline they need to do more innovating, and pronto. They need to do what they did with the iPod, iPhone and iPad and create exactly what we want before we realise we want it, which is what they always excelled at.
Otherwise they will end up just another company that stopped innovating and will inevitably go down the path of trying to litigate the competition out of existence, and as much as it can string a company along thanks to how slow the process is (look at how it took like decade for SCO to die) that's not really done any company any favours in the longer term.
I do think that now would be a BRILLIANT time for them to get "Back to the Mac". They've dawdled around with the Mac line-up seeming quite unsure of where to take it and kind of neglecting it and drifting towards merging it with iOS since that is where the success was. Now the tablet market is saturated, we have Microsoft trying to shove touchscreen desktops and that awful Windows 8 down everyone's throats and failing to acknowledge that no-one wants that, the Linux desktop has gone crazy as well with train wrecks like GNOME 3, and so this is the perfect time for Apple to take advantage and really make a go of the Mac again. I doubt they will, as they are the type to see the traditional "sit down with a keyboard" desktop as a thing of the past. But it'd be a great little market right now.
As much as I love what they've done for computing and communications in recent history, they've been racing towards their own decline by failing to innovate, concentrating their resources on suing those who are moving faster than them, and continuing on with the worst (and most badly timed) examples of their habit of deliberately holding back features - the iPad Mini's low resolution screen just after the Nexus 7 being the most recent example.
The habit of holding back progress for future revisions of their products and taking advantage of people's willingness to "make do and buy anyway" did them great favours with the iPhone since there was nothing else that could match its "magic" at the time. Even though the original lacked 3G at a time when it was silly to, everyone was willing to buy it in great quantities and they were then free to repeat that success with the 3G version a year or so later.
Now that the competition has caught up and arguably overtaken though (Android 4.0+ is a very mature and solid system, and devices like the HTC One X, Galaxy Note 2 and Google Nexus 7 are pretty amazing) they can't afford to do that any more. But they've certainly been trying!
If this isn't going to be the far end of the curve and a fair old decline they need to do more innovating, and pronto. They need to do what they did with the iPod, iPhone and iPad and create exactly what we want before we realise we want it, which is what they always excelled at.
Otherwise they will end up just another company that stopped innovating and will inevitably go down the path of trying to litigate the competition out of existence, and as much as it can string a company along thanks to how slow the process is (look at how it took like decade for SCO to die) that's not really done any company any favours in the longer term.
I do think that now would be a BRILLIANT time for them to get "Back to the Mac". They've dawdled around with the Mac line-up seeming quite unsure of where to take it and kind of neglecting it and drifting towards merging it with iOS since that is where the success was. Now the tablet market is saturated, we have Microsoft trying to shove touchscreen desktops and that awful Windows 8 down everyone's throats and failing to acknowledge that no-one wants that, the Linux desktop has gone crazy as well with train wrecks like GNOME 3, and so this is the perfect time for Apple to take advantage and really make a go of the Mac again. I doubt they will, as they are the type to see the traditional "sit down with a keyboard" desktop as a thing of the past. But it'd be a great little market right now.
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