I've bought all the way down as it's fallen; I bought 15 more shares today. Today was the first time I've had any sort of hesitation in doing so, which tells me it was probably the right thing to do. I don't know where the bottom is going to be - no one does. But I simply can't ignore a stock that is trading at less than 10x earnings, providing a 2.6% dividend that will likely increase, and whose shares are being bought back by the company. Right now, it is priced for a fairly substantial drop in earnings. If they miss their own earnings estimates, that would be cause for concern; however, that hasn't happened since I believe prior to introduction of the iPod. We shall see on Tuesday.