Yes, these people are far from genius.
How about:
Rotten Apples
or
Apple juice!
(As in getting some "essential" input)
Please see one of our "Rotten Apples",
kind of has a ring to it.
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Apple Stops Airing 'Genius' Ads on Olympic Television Broadcasts
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Yes, these people are far from genius.
How about:
Rotten Apples
or
Apple juice!
(As in getting some "essential" input)
Please see one of our "Rotten Apples",
kind of has a ring to it.
Apple will never admit that they did something wrong.
The iPhone4 hasn't got a faulty antenna, you're just "holding it wrong".
Those ads weren't removed because they are terrible, they were removed "because that was planned beforehand".
How can one allow Apple to insult their intelligence.
The iPhone4 hasn't got a faulty antenna, you're just "holding it wrong".
Those ads weren't removed because they are terrible, they were removed "because that was planned beforehand".
How can one allow Apple to insult their intelligence.
dude, those commercials were lame. The fact that they were even green lighted is head scratching.
What do I want Apple to say?
"Introducing the new Mac Mini, iMac and Mac Pros."
The Mac is back.
And one more thing...
The new, affordable Macintosh. Built to order, just the way you want it.
We've been listening to what you want and decided to think different and let you have it."
I don't think those ads were that bad. I thought they were sort of cheesy for Apple but more than that they showed how much they are still committed to the Mac! They almost felt like a little "we love you" note to us Apple fans 
reminded me of the old Mac ads
reminded me of the old Mac ads
This is cute; comparing commercials that nerds hated to an issue that didn't exist with the iPhone.
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It took Chamin Tissue several years before they realized the detrimental effect of their Dont squeeze the Charmin ads. Apple had a fairly good response time on killing these ads. It is not good when you advertise that you need to have a Genius assist you perform the simplest tasks on an Apple product.
Waste
These ads sucked, were useless and condescending, much like the "geniuses" at my local Apple store. While I find people generally "clueless" about tech, there's not need to portray them as outright stupid. I've also yet to meet an Apple genius that hasn't made me want to rip his tongue out and beat him with it. They remind me of that Southpark episode where all the California people walked around smelling their own farts and acting superior.
These ads sucked, were useless and condescending, much like the "geniuses" at my local Apple store. While I find people generally "clueless" about tech, there's not need to portray them as outright stupid. I've also yet to meet an Apple genius that hasn't made me want to rip his tongue out and beat him with it. They remind me of that Southpark episode where all the California people walked around smelling their own farts and acting superior.
The internet is an echo chamber. We really don't know at the moment whether they were well received or not because all we have to go on are the rantings of a bunch of angry fanboys on several blogs.
I will reserve judgement until we get some information on how "regular" people perceived the ads.
Ah, you are not happy unless others stand up and shout out that they screwed up.
Would you send us a video of yourself doing this? Or perhaps you never screw up?
Wow it looks like the last great Apple blog has finally fallen. Way to turn a non-story into a great conspiracy macrumors. I always thought you were better than the others, but I guess not.
what point were Apple attempting to get across here?
Apple Geniuses are approachable and good-natured?
They wear blue shirts and lanyards at all times?
They can show you the difference between an Apple product and one that isn't?
all a bit strange...
Apple Geniuses are approachable and good-natured?
They wear blue shirts and lanyards at all times?
They can show you the difference between an Apple product and one that isn't?
all a bit strange...
I really thought they were funny. You can't take everything so serious all the time. 80% of users know 20% of the functions of most commonly used programs. Even the ones I think I know pretty well, someone can probably show me ways to do things quicker and better with them.
Someone stated something about college kids - hell yea! It's that time of the year where parents buy things for their college freshmen - if they don't buy it themselves. So, there is a market.
PS: If you look closely, it is not about incompetence at all. The guy wanting to finish the movie knew a) to buy an Apple, b) to use the right program, and c) did not have enough time to finish on his own. That there might be someone who can do it faster and walk him though it, that is the point. Heck, I did a few movie DVD with iMovie before, but that doesn't mean that the Apple Genius couldn't improve it vastly - they surely could.
Someone stated something about college kids - hell yea! It's that time of the year where parents buy things for their college freshmen - if they don't buy it themselves. So, there is a market.
PS: If you look closely, it is not about incompetence at all. The guy wanting to finish the movie knew a) to buy an Apple, b) to use the right program, and c) did not have enough time to finish on his own. That there might be someone who can do it faster and walk him though it, that is the point. Heck, I did a few movie DVD with iMovie before, but that doesn't mean that the Apple Genius couldn't improve it vastly - they surely could.
Non taken and no one should here. Its all I see week after week. Even people coming out just from been in college and early 20's seem to have no clue about their computer except the very basic. I understand why, its not their passion and its not what they do for a living. I though the commercials where funny, but Apple is not in the business of been funny, its in the business of selling a product and these commercials made everyone owning a Mac a "deadhead."
This BS is still going around? Every phone on the market always has and always will have reduced reception when cupped in your hand. Some are just more clever than others to hide it by applying signal strength meter algorithms to hide it.
Riiiight. The issue didn't exist. Maybe you missed Steve Jobs himself saying the issue existed. Or perhaps you missed it amongst the smoke and mirrors of him also saying "all phones have it" and believed it.
The issue was real.
Exactly.
I'm a Creative Director. Been in the biz 15 years and very familiar with what it takes to conceive, develop and produce advertising across multiple mediums. Form my outside perspective, I'm pretty shocked these ads ran at all - let alone made it out of conceptual discussions. Amongst other things, their such an aesthetic departure for the brand to the point of confusion. And why you would depart the most recognized brand on the planet is beyond me. In advertising, this "campaign" was an uncharacteristic misstep for Apple. And they were smart to pull them as soon as they did. Now to say they were always only intended for the "first weekend of the Games" is nothing short of spin. I know Apple has a enormous advertising budget. But I'd be hard pressed to believe they committed all of those resources for a "first weekend of the Games" only campaign - especially for something as lame as highlighting the Geniuses. If it were introducing a completely new product, like an iPad mini? An absolutely perfect audience for something like that. But to market something as soft as their Geniuses? Total misstep. I suspect they were trying something new. It bombed. They bailed. It happens. Just usually not with a company whose brand is so rock solid. Hopefully they've put that idea to rest.
I can't stand when people mention Steve's death as the reason these ads were allowed to air. There were many equally off-putting ads that aired under Steve Jobs' control:
Mass Suicide
Is she high?
Speed talking with Jeff Goldblum
Regardless of how much you liked those ads and how much you hate these genius ads, you have to admit that they bare some similarities, especially in the sense that they don't focus on the quality hardware that Apple produces.
Mass Suicide
Is she high?
Speed talking with Jeff Goldblum
Regardless of how much you liked those ads and how much you hate these genius ads, you have to admit that they bare some similarities, especially in the sense that they don't focus on the quality hardware that Apple produces.
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My question is...
How did apple let these ads air in the first place?
They got almost unanimous negative reception. Anyone who watched the ad immediately saw it as childish and condecending. How on earth could a major ad agency create these ads, get internal approval, then show it to people at apple and get the complete opposite reaction from how the public responded?
How did apple let these ads air in the first place?
They got almost unanimous negative reception. Anyone who watched the ad immediately saw it as childish and condecending. How on earth could a major ad agency create these ads, get internal approval, then show it to people at apple and get the complete opposite reaction from how the public responded?
I think the ads are quite sophisticated though they're deceptively simple looking. And I found them rather amusing. I feel that they're a marker as to what Apple has achieved these past few years in getting so many people aware of and using the company's products. I believe that these ads reflect a company brimming with self-confidence. They're no longer explaining why a Mac is better than a PC!
As to why they've been taken off air, maybe they've done what they were intended to do?
As to why they've been taken off air, maybe they've done what they were intended to do?
Please.
Every phone has that problem? Signal strength meter algorithms that hide it?
This is BS.
The problem has been measured by independent engineers and has been proven to exist. The new antenna design has been pointed out as the culprit. There is solid proof that this problem existed, so it baffles me why people still try so hard to pretend that nothing happened.