I think these were some of the worst ads Apple has ever created. Arrogant, snobby, not funny at all. 
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Apple Stops Airing 'Genius' Ads on Olympic Television Broadcasts
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I think people are reading to much into this. Don't waste your time analyzing how Apple is going to air its commercials, spend more time outside with friends and family or spend time on your Apple doing cool stuff.
Do Apple have a history of such short runs of an advert? If they don't I think it is fair to question the company line.
"But rather than the move being related to their mediocre reception, a representative for Apple's ad agency claims that the ads were only ever intended to run for that brief period of time."
Hey ad agency spin doctors, we heard the same exact thing when the Bill Gates/Jerry Seinfeld commercials ran for Microsoft 4 years ago. We didn't believe it then, we don't believe it now.
Hey ad agency spin doctors, we heard the same exact thing when the Bill Gates/Jerry Seinfeld commercials ran for Microsoft 4 years ago. We didn't believe it then, we don't believe it now.
Didn't Apple have to update how they displayed the signal strength after this issue came to light. Sounds like they were the ones hiding something.
I liked the ads. I felt they parodied the action hero film genre (with the 'genius' who even sleeps in his Apple logo emblazoned shirt) as the hero who empowers the everyday user to do things they didn't think they could do by themselves. (The guy on the aeroplane is feeling so empowered by the end, he's ready to launch out of his chair and play the role of heroic side-kick!)
Not everyone found them funny—okay, humour's a subjective thing. But when someone says they feel 'insulted' by the ads' portrayal of Mac users, maybe that's a sign they need to find their sense of identity in something other than a brand of computer.
Good point!
Not their best...
...but not their worst. The lemmings ad from 1985 was frightening. And it has been a while since I've seen a really iconic Apple ad--from 1998-2006 it seemed like they were turning them out in droves (remember the Luxo lamp iMac ads? Silhouettes?). Now we have the celebrity Siri ads, generally a lot of ads highlighting features in the products and not the products themselves.
Btw, nothing wrong with this, but they're just not as iconic as the "Mac vs. PC" ads, which I think was their last big ad hit.
However, I agree that Steve would've thrown someone into the Apple HQ reactor core for allowing these.
...but not their worst. The lemmings ad from 1985 was frightening. And it has been a while since I've seen a really iconic Apple ad--from 1998-2006 it seemed like they were turning them out in droves (remember the Luxo lamp iMac ads? Silhouettes?). Now we have the celebrity Siri ads, generally a lot of ads highlighting features in the products and not the products themselves.
Btw, nothing wrong with this, but they're just not as iconic as the "Mac vs. PC" ads, which I think was their last big ad hit.
However, I agree that Steve would've thrown someone into the Apple HQ reactor core for allowing these.
Uhhh..... I saw these ads, all during the week while watching the Olympics. It was not just aired on the weekend, that is a lie. I saw the one with the pregnant neighbor many times. Maybe different ads were aired in different regions at different times?
And those jerks STILL haven't fixed the issue where you can't hear the speakers when you bury the phone in the ground. What a piece of crap, I'm getting a droid
Read this:
Consumer Reports initially stated that the iPhone 4's signal issues are not "unique, and may not be serious" and it continued to mention that signal loss is a problem that is faced by the entire smartphone industry. It has been such a problem that Apple made a formal apology. The next day, the magazine altered their stance after encountering instances of dropped calls. The magazine rejected Apple's explanation after conducting tests in a controlled environment, and comparing the results against prior generations of iPhone.
Watch this video
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Probably the worst ads EVER by Apple - not a surprise at all. A total POS which can only be appealing to Geek Squad-ad lovers.
Glad to see them ditch those commercials!
They need to make "I'm an iPhone"/"I'm an Android" commercials
They need to make "I'm an iPhone"/"I'm an Android" commercials
Not only Consumer Reports, but AnandTech tested it thoroughly too, and while they say some positive things about the iPhone 4's antenna, the data still shows that signal loss from holding the iPhone 4 was worse than other phones.
http://www.anandtech.com/show/3794/the-iphone-4-review/2
I thought apple marketing knew they didn't have to dumb down the audience. Just keep it simple, this is what our products do, show the device, show some killer apps and move on.
No schtick.
No schtick.
I got the impression that Apple was in for the long haul on this one....that the Genius Kid was being positioned for a new long line of commercials like the good old Mac/PC ones.....and they flopped. People hated them. So, they're quietly eating crow and invented this BS about being only intended for a short run on the Olympics.
Do I have any proof of this? No...of course not...just that it seemed to me to be this way...gut feeling.
Do I have any proof of this? No...of course not...just that it seemed to me to be this way...gut feeling.
TBWA was responsible for the infamous iPod advertising scheme - colored backgrounds with silhouettes dancing with their white headphones.
I highly doubt Apple plans to fire their advertising firm...
When was the last time we saw a Mac Pro commercial? No, really, has there ever been one? I have no idea.