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Really??? That’s what AR on the iPhone is good for?
All these made up use cases for AR…
AR on a phone saves cost for a business as it means less employees being stoped to answer questions and more being productive doing other things. Imagine an AppleStore with no more than a dozen employees including management and robots loading and unloading trucks or doing certain repairs or loading a locker for you to pickup your purchase in a secure and discrete manner and no need to interact with a human. I prefer to interact with humans but many Apple employees at the store are just uninformed or misinformed and training new employees even for seasonal positions or product launches takes away time and money from a business.
 
Great idea, let's make Apple Stores MORE chaotic by encouraging everyone to have their faces in their phones.
It’s like that even on the streets, people’s houses, work, etc. You as an individual have a choice to navigate between people, avoids these places or behaviour as to not contribute to it. But hey it’s easier to just point out the problem and call foul and continue the same behaviour.
 
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I don't think I've ever gone into an Apple Store without already knowing what I wanted. I can do all the research on the website or app before I go.

Well most times it's a miserable browsing experience because of the mass of humanity in there. I went the other day to return a case and wanted to browse for a few things, but only made it 5 minutes before I gave up and left.
 
Well most times it's a miserable browsing experience because of the mass of humanity in there. I went the other day to return a case and wanted to browse for a few things, but only made it 5 minutes before I gave up and left.
I noticed that over the years it’s become a teen hangout spot similar to Starbucks and the mall in general. Microsoft and Samsung would do anything for teens to just hangout like some social hot spot club.
 
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Well most times it's a miserable browsing experience because of the mass of humanity in there. I went the other day to return a case and wanted to browse for a few things, but only made it 5 minutes before I gave up and left.
Yea beyond a device so I can make sure it switches over properly in the store, everything else would be pickup in and out or possible shipping with the free choice if I don't care if I get it quicker
 
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Well most times it's a miserable browsing experience because of the mass of humanity in there. I went the other day to return a case and wanted to browse for a few things, but only made it 5 minutes before I gave up and left.
I go in to try out the ANC on the AirPods Max. It works pretty well, in both senses. ;-)

I find AR on my iPhone 13 Pro to be weird. I’ve tried a few times to “see” a new product like the 14” MBP or M2 MBA on a counter next to our M1 MBA. Sometimes it works, but sometimes it makes the AR product very tiny. It feels gimmicky, but it does push me to the real Apple Store which is an easier way to get me to buy something. :)
 
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A nice gimmick, but I don't expect it will lead to widespread adoption of AR. The killer app is still missing. Who knows whether it will ever arrive?
Let's be realistic. AR will never be a thing until you can do it without some clunky device.

MAYBE someone will whip out their phone to do something with AR in a store once in a while, but that will be a small subset.

AR/VR is NOT going mainstream until the device is small. I'm talking super thin, lightweight glasses, or let's get super sci-fi here, something like contact lenses that basically give you an AR overlay on your vision at all times. Otherwise, the idea of big ol VR/AR goggles becoming mainstream is a pipe dream. It will remain niche at best until the form factor shrinks considerably.

I would MAYBE wear AR glasses out and about if they just looked like sun glasses. Anything more unusual than that, and I'm out, and so are probably 99% of the population.

I've been super curious about the rumored AR/VR goggles from Apple, but mostly because if they are actually "Goggles", they have likely already lost the battle. However, if they are something that look really good and are convenient to take on and off, and don't look stupid, then I'm not worried about the applications, because the apps will come. But, like I said, AR/VR is never going to work if it's not a form factor you can just wear like glasses, no different than your apple watch is just wearing a watch.

Apple watch is actually a good example, because if the first apple watch looked like you were strapping some big computer to your wrist, it would have failed immediately. No, it looks like a really nice, fancy watch. Same thing with VR/AR. If it looks like a really nice, designer pair of glasses, then it's a win. If not, this is DOA.
 
Sorry but I like to shop for Apple products with my naked eyes. I don't need a screen telling me about some spec's. 👁️👁️
I had a long and rather visionary conversation with colleagues today about this topic. It might be more exciting, and more boundless than most suspect.
These days there are already many people who notoriously look at their iPhones and don't notice how they are alienating themselves from the real world. It was the same with television in the past. It might be even stronger with upcoming glasses. But it is always each moment's own choice of how and with which tools to experience life.
However, if technology is optionally incorporated directly and complementarily into your visual reception in the future, this might be a game changer of no return. You won't throw away your iPhone either, at most leave it at home once in a while. Even that would have seemed totally weird to people in the days before mobile phones.

I will be happy if you can then also see and use the advantages and avoid the disadvantages of the glasses. By the way: The goggles will not be diving goggles as they are always pictured by MR. Unfortunately, not like Jobs either.

Screenshot 2023-01-12  19.01.22.png
 
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Well most times it's a miserable browsing experience because of the mass of humanity in there. I went the other day to return a case and wanted to browse for a few things, but only made it 5 minutes before I gave up and left.
Agreed. Going into the Apple store is a terrible experience. It really doesn't matter how nice they make it. It's a sea of absolute chaos. I want to get in and get out as quickly as possible.
 
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AR on a phone saves cost for a business as it means less employees being stoped to answer questions and more being productive doing other things. Imagine an AppleStore with no more than a dozen employees including management and robots loading and unloading trucks or doing certain repairs or loading a locker for you to pickup your purchase in a secure and discrete manner and no need to interact with a human. I prefer to interact with humans but many Apple employees at the store are just uninformed or misinformed and training new employees even for seasonal positions or product launches takes away time and money from a business.
Well, it all depends on the individual but I actually went to the Apple Store just 3 Orr 3 weeks ago to make a decision which Studio monitor to get and no AR can help me with that, got to see the screen in person. And the same would apply for me at least for an iPhone, iPad or laptop, got to see it in person… but I get that unless Apple spearheads this, why would anyone else follow, just, for me that kind of experience is not really appealing, at least not yet
 
The only AR tool I currently use is the Measure app built into the iPhone. I would certainly entertain low-profile glasses for driving (HUD with driving stats) or even full-feature goggles if it replicated the experience of multiple monitors. Resolution would need to be quite good for everyday work.
 
Please don’t fall for these embarrassingly bad videos. Contact lens AR is a scam with concept videos only.

We aren’t going to see everything on the streets and shops turning into an AR mind trip.

Some AR apps will be loud, crazy and obnoxious. The best will be subtle and clean, otherwise it will be a turn off.
Somebody's never seen the matrix.
 
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Well most times it's a miserable browsing experience because of the mass of humanity in there. I went the other day to return a case and wanted to browse for a few things, but only made it 5 minutes before I gave up and left.
Overpopulation is real, and tends to ruin every in person experience nowadays.
 
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They’re still struggling to find some significant use for it (AR) after all these years. And this is the best they’ve come up with.

Struggling? Really? Too funny.

Apple has been working with Stanford University's AR/VR laboratory for the last 7 years.
 
AR on a phone saves cost for a business as it means less employees being stoped to answer questions and more being productive doing other things. Imagine an AppleStore with no more than a dozen employees including management and robots loading and unloading trucks or doing certain repairs or loading a locker for you to pickup your purchase in a secure and discrete manner and no need to interact with a human. I prefer to interact with humans but many Apple employees at the store are just uninformed or misinformed and training new employees even for seasonal positions or product launches takes away time and money from a business.

Stop it. Stat!

You'll earn no forum credibility embracing realistic interpretations and conclusions.
 
AR on a phone saves cost for a business as it means less employees being stoped to answer questions and more being productive doing other things. Imagine an AppleStore with no more than a dozen employees including management and robots loading and unloading trucks or doing certain repairs or loading a locker for you to pickup your purchase in a secure and discrete manner and no need to interact with a human. I prefer to interact with humans but many Apple employees at the store are just uninformed or misinformed and training new employees even for seasonal positions or product launches takes away time and money from a business.
Doesn't seem like a very pleasant place to shop in person which is kind of the reason behind stores.
 
A nice gimmick, but I don't expect it will lead to widespread adoption of AR. The killer app is still missing. Who knows whether it will ever arrive?
It's been sitting right in front of us


Now imagine that, but using glasses instead of your phone.
 
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Let's be realistic. AR will never be a thing until you can do it without some clunky device.

MAYBE someone will whip out their phone to do something with AR in a store once in a while, but that will be a small subset.

AR/VR is NOT going mainstream until the device is small. I'm talking super thin, lightweight glasses, or let's get super sci-fi here, something like contact lenses that basically give you an AR overlay on your vision at all times. Otherwise, the idea of big ol VR/AR goggles becoming mainstream is a pipe dream. It will remain niche at best until the form factor shrinks considerably.

I would MAYBE wear AR glasses out and about if they just looked like sun glasses. Anything more unusual than that, and I'm out, and so are probably 99% of the population.

I've been super curious about the rumored AR/VR goggles from Apple, but mostly because if they are actually "Goggles", they have likely already lost the battle. However, if they are something that look really good and are convenient to take on and off, and don't look stupid, then I'm not worried about the applications, because the apps will come. But, like I said, AR/VR is never going to work if it's not a form factor you can just wear like glasses, no different than your apple watch is just wearing a watch.

Apple watch is actually a good example, because if the first apple watch looked like you were strapping some big computer to your wrist, it would have failed immediately. No, it looks like a really nice, fancy watch. Same thing with VR/AR. If it looks like a really nice, designer pair of glasses, then it's a win. If not, this is DOA.
I wear contact lenses because unfortunately my sight sucks and I prefer them to glasses (for several reasons, not just aesthetics)

But even contacts have several downsides, regular people will struggle to put them on regularly (practice does help a lot), the materiel would be very important to keep your eye moisture, some people would not be able to use them in whatever situation.

Being "contacts" is not a silver bullet. I suppose most people don't need to wear anything and so as contacts are almost invisible they think, well here is a perfect solution. Not really.
 
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Nice gimmick.
But can anyone explain what the augmented reality shades will be used for? Movies/TV? Games? Porn?
It won't be useful for many people who don't watch movies/tv or games on their TV (Apple TV) or iPhone or iPads, as many don't do those things much, if any.
If you want to use it for those things, feel free to do so.
It's not a must have item.
 
Nice gimmick.
But can anyone explain what the augmented reality shades will be used for? Movies/TV? Games? Porn?
It won't be useful for many people who don't watch movies/tv or games on their TV (Apple TV) or iPhone or iPads, as many don't do those things much, if any.
If you want to use it for those things, feel free to do so.
It's not a must have item.
Porn? If you guess all the possibilities, this subject you put in the foreground will seem almost uninteresting again in comparison, you may be amazed at yourself!
 
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