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I do not see this product in this form ever being huge. It is great, I am sure. But I personally look at this and feel no desire. This is the first major new Apple product that has hit me this way in...decades. I am old, I hope that it is highly successful.

This is the first iteration. Mostly targeted at early adopters, prospective developers, and anyone who's got plenty of money and just wants to show off the latest tech gadget.

This device won't sell in huge numbers, but it will prove whether there is a market and give an opportunity for developers to come up with some AR "killer apps" that will induce demand for future versions of the headset. Future versions which will, no doubt, be smaller, lighter, and cheaper!
 
I think the marketing is hardest pre-launch. I’m really surprised how much misunderstanding and underestimating there is of this device. But that’s been the story for pretty much every new Apple device for the past 25 years - mock it, understand it, then copy it.

It should clear up once the reviewers, news outlets, celebrities, and social media get their hands on it. Apple Vision Pro will seem like such a strange, nerdy device until a few million people see the inevitable videos of Taylor Swift or Lebron James getting their mind blown.
Problem is, only the Taylor Swifts and Lebron Jameses of the world can afford it, no matter how hard the media and influencers are pushed to rave about this product by Apple’s PR team.

The avg person doesn’t have $4,000 USD (remember to add taxes) to spend on an expensive gadget with no clear use case. That’s a month’s pay for the avg American and half a year’s pay in many parts of the world. And that’s before greedy Uncle Sam takes a chunk out of that person’s hard earned money.
 
So… what happens if you want to share the device with family members?

OK, so you can't share it with other family members?

It’s a wearable and if you want it to be very comfortable, it has to be custom fitted. Not much anyone can do about that except have more generic (less comfortable) fit. But family can wear it comfortably too if their face/head is similar. If not similar, then they can still probably wear it, just for shorter periods since it won’t be a good fit. But maybe Apple will sell light seals/cushions and bands separately if you want to get the right size for them.
 
I'm assuming they'll do a 'Get Ready for Vision Pro' thing where they update the app and let you pre-save your size sometime mid next week.
 
The facial scan will most probably be using TrueDepth technologies to get an accurate fit.
 
Interestingly the privacy report card on the App Store makes no mention of handling prescription information, which is protected by Hippa. Maybe there will be web based method of handling that.

At any rate, the Apple Store app hasn’t been updated in 5 months and now mysteriously gets updated at 7pm on a Thursday, just in time for most phones to auto update. Something’s happening tomorrow.

We’re really at the gates of Valhalla. It’s been a pleasure, boys.
 
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Yeah, I was thinking that Taylor Swift’s fans would all talk their parents into buying an AVP if they could see immersive video of her concert(s).
The guy I'm dating is a swiftie (he's 26), he has spent more than a Vision Pro on concert tickets and her stuff. I'm sure he will buy one if she releases her concert as immersive LOL. I don't barely know who she is or listened to her songs... but I'm a classical musician and thats all I listen to, never been into pop music. I'm still not sure about the Vision Pro but I'll probably order it anyway. I've been an Apple early adopter for like 24 years now. iPod 1, iMac g4, iMac g5, original Mac Pro, iPhone 1, iPad 1, Apple TV 1, MacBook Air 1, watch 1, trashcan Mac Pro, Mac Studio Ultra... all on release date. The only real flop was the iMac g5 had to have the logic board replaced 3 times until I gave up on it. I got to enjoy the magical iPhone for a few years while everyone caught up. Same with the watch. I've also owned a restaurant for 20 years but I'm selling it in 2 weeks so this might be my last big purchase for a while...
 
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This is why I don’t understand all the people expecting to flip their purchase for a profit. You’d have to find a buyer who is not only the same size as you… but also who understands and believes that they’re the same size. How could anyone be assured of the right fit if immediately buying on the reseller market?

I hope this deters some of those immoral flip-for-a-profiteers.
I don’t see how that’s immoral. Amoral perhaps.
 
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Problem is, only the Taylor Swifts and Lebron Jameses of the world can afford it, no matter how hard the media and influencers are pushed to rave about this product by Apple’s PR team.

The avg person doesn’t have $4,000 USD (remember to add taxes) to spend on an expensive gadget with no clear use case. That’s a month’s pay for the avg American and half a year’s pay in many parts of the world. And that’s before greedy Uncle Sam takes a chunk out of that person’s hard earned money.
People don't think twice about spending $4,000 or more on a MacBook Pro, so this thing isn't as expensive as it feels. If this came with an M3 Max, we'd all be saying how competitive this is with the MBP and how people now have to decide which to get. But because it comes only with an M2, it seems expensive. On the MBP, you're paying for the processor, mostly. For the Vision Pro, you're paying for the virtual screens and two chips. This is basically a computer for your face rather than for your table.

Is it expensive? Absolutely, but so is the MBP. I don't really see them as being that far apart in costs. Millions of people are buying the MBP, so it isn't a stretch to think there are a few hundred thousand who will buy this.
 
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Do you really think folding phones are ever going to take off? They make up less than 2% of the market today.
No, I don't think folding phones provide enough benefit to justify the cost of them. Spatial computing is a whole new way of computing, so we'll see if it is user friendly enough to make it long term. I see more of a future for folding tablets than I do for folding phones since it would be nice to have an entire tablet just in a pocket, keeping your hands free. That's a big benefit. The phone, not so much. The candy bar already fits in my pocket. Why does it have to be twice as thick for only a marginally bigger screen?
 
So… what happens if you want to share the device with family members?
You buy an additional light seal that is for their fitment.

Let’s be honest, outside of showing it to a few people to try out the odds of this regularly being shared is about how often you share your personal laptop or phone with someone, which is almost never.

And if they really want one, they can buy one or buy a competitors headset.
 
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This is why I don’t understand all the people expecting to flip their purchase for a profit. You’d have to find a buyer who is not only the same size as you… but also who understands and believes that they’re the same size. How could anyone be assured of the right fit if immediately buying on the reseller market?

I hope this deters some of those immoral flip-for-a-profiteers.

Probably not. They can always return it for 14 days, so the essentially get one risk free while they try to sell it. Same with iPhones.
 
Since there's only going to be 80,000 for sale next Friday, I'd say no. The is a first-of-its-kind, first generation product not meant for the mass audience. This is for early adopters that gets them sufficient revenue to cover small portions of the 10 years+ of R&D Apple put into this product. It's also for Apple to see who uses what and how. Early adopters can be considered beta testers, essentially. The next version is for a wider audience and probably won't have a "Pro" moniker. But the next version will probably have a lot of plastic, no 4K per eye microLED screens, and will be missing many other features the Pro has. Or maybe the mass market version will be a set of glasses rather than a headset.

New technology has to start somewhere. The first folding phone cost twice the price of flagship phones for little benefit and still is at least 50% more expensive after five years. Very few people bought them initially. Expect spatial computing devices to continue to cost a lot for several more iterations until it becomes common.
They will never drop the 4k per eye. And you can come back and quote me on that at any time in the future.

What they will drop is the ridiculous outer display and all that virtually rendering your eyes to the outside world stuff.
 
So you can't share it within a household? Or to share as a dev device?

That's going to put people off. Unless...

irzres3xaqo41.jpg
 
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Well, I guess I will have to buy a AVP for my 79,999 cousins then, since we can't share!
 
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Good thing it says „MAY“ cuz otherwise this thing will never be sold here in Germany. PRIVACY
How would on device face scanning for sizing violate german privacy laws? FaceID doesnt… scanning ears for spatial audio doesnt…
 
Problem is, only the Taylor Swifts and Lebron Jameses of the world can afford it, no matter how hard the media and influencers are pushed to rave about this product by Apple’s PR team.

The avg person doesn’t have $4,000 USD (remember to add taxes) to spend on an expensive gadget with no clear use case. That’s a month’s pay for the avg American and half a year’s pay in many parts of the world. And that’s before greedy Uncle Sam takes a chunk out of that person’s hard earned money.
It’s $4k, not $4M, there are a lot more people that can afford $4k than billionaires. And this is both a relatively limited release with low availability for a while and definitely currently targeted mostly at 1) developers, most of whom wont be paying for it, their employers will and 2) work uses (which will again mostly be bought by employers) and 3) early adopters, who are willing to pay higher prices

And really, people buy $2k and up TVs all the time, take a look at the TV section in any major retailer some time, there’s plenty of folks who will drop $4k on this without a thought
 
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