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All of this is overkill because, like VR headsets, most people will be able to use every headset. However, this process is important to get the best fit possible for the primary user. It will not create a unique fit for everyone.
 
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People don't think twice about spending $4,000 or more on a MacBook Pro, so this thing isn't as expensive as it feels. If this came with an M3 Max, we'd all be saying how competitive this is with the MBP and how people now have to decide which to get. But because it comes only with an M2, it seems expensive. On the MBP, you're paying for the processor, mostly. For the Vision Pro, you're paying for the virtual screens and two chips. This is basically a computer for your face rather than for your table.

Is it expensive? Absolutely, but so is the MBP. I don't really see them as being that far apart in costs. Millions of people are buying the MBP, so it isn't a stretch to think there are a few hundred thousand who will buy this.
The vast majority of Macs heavily configured over $3000 aren't personal "just for fun" expenses, they're most often tax-deductible tools for a business where they're used to make money (like editing a wedding video and photography package you sell for $6500 or used to write an app that makes the dev 6 figures).

The vast majority of $1100 MacBook Airs are personal expenses so someone's kid has a computer for college or they can post on Facebook.

MacRumors is a tiny echo chamber of affluent geeks with no objectivity or pragmatism about these expenses. Don't assume we're any majority ;)

The average person is more like my psychologist wife or attorney brother, "yeah it's cool, why would I spend $4000 on it though?" See, when you need a new HVAC for your house, $11,000 doesn't seem that bad. But this is thus far a toy gadget and not a new refrigerator or dental implant.
 
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The vast majority of Macs heavily configured over $3000 aren't personal "just for fun" expenses, they're most often tax-deductible tools for a business where they're used to make money (like editing a wedding video and photography package you sell for $6500 or used to write an app that makes the dev 6 figures).

The vast majority of $1100 MacBook Airs are personal expenses.

MacRumors is a tiny echo chamber of affluent geeks with no objectivity or pragmatism about these expenses. Don't assume we're any majority ;)

The average person is more like my psychologist wife or attorney brother, "yeah it's cool, why would I spend $4000 on it though?" See, when you need a new HVAC for your house, $11,000 doesn't seem that bad. But this is thus far a toy gadget and not a new refrigerator or dental implant.
Never said it was a majority nor that the AVP is cheap. Of course cheaper products sell better than expensive products. Keep in mind I called it an early adopter product, not a mass market product while the M3 Max MBP IS a mass market product. I said that millions of people buy MBP’s, so that it isn’t a stretch to see hundreds of thousands buy the AVP. Considering the M3 Max version is fairly expensive and no one on these web pages considers that outrageous, why would the AVP be considered any more outrageous when it’s far more complex than a laptop using cutting edge technology? It’s not even close to being the most expensive Apple product. I put the AVP in roughly the same ballpark as the M3 Max MBP, pricewise, yet people on these pages seem to have opposite opinions on those two products. So I’m calling that out. I’m willing to bet a lot of the people on this site who have complained about the price are typing their complaints on an M3 Max MBP that cost more than the AVP.
 
The vast majority of Macs heavily configured over $3000 aren't personal "just for fun" expenses, they're most often tax-deductible tools for a business where they're used to make money (like editing a wedding video and photography package you sell for $6500 or used to write an app that makes the dev 6 figures).

The vast majority of $1100 MacBook Airs are personal expenses so someone's kid has a computer for college or they can post on Facebook.

MacRumors is a tiny echo chamber of affluent geeks with no objectivity or pragmatism about these expenses. Don't assume we're any majority ;)

The average person is more like my psychologist wife or attorney brother, "yeah it's cool, why would I spend $4000 on it though?" See, when you need a new HVAC for your house, $11,000 doesn't seem that bad. But this is thus far a toy gadget and not a new refrigerator or dental implant.
That would be a cogent argument if the general industry estimate wasnt that MBPs (of which they sell something like 10-12 *million* every year) actually outsell MBAs.

And it seems like they're aiming to sell something like 100,000 of the VRP this year, I'm pretty confident they'll hit that mark, that's not a lot.

And, as I said earlier in the thread, people regularly drop over $2k on TVs. I think you underestimate, by far, how many people are willing to shell out $3500 for something like this. Sure a lot of people can't afford it, but hundreds of millions of people in the US alone can.
 
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I wonder if the options are simple S / M / L variations, or if there are different gaskets for faces with different actual face structures?

If it's just simple sizing I can imagine they will be selling all the variations separately so you can buy replacement light seals or even different light seals and head straps for other family members. Still, this is going to be like sharing an iPad, better have no secrets!
 
People don't think twice about spending $4,000 or more on a MacBook Pro, so this thing isn't as expensive as it feels. If this came with an M3 Max, we'd all be saying how competitive this is with the MBP and how people now have to decide which to get. But because it comes only with an M2, it seems expensive. On the MBP, you're paying for the processor, mostly. For the Vision Pro, you're paying for the virtual screens and two chips. This is basically a computer for your face rather than for your table.

Is it expensive? Absolutely, but so is the MBP. I don't really see them as being that far apart in costs. Millions of people are buying the MBP, so it isn't a stretch to think there are a few hundred thousand who will buy this.
Most people do not plunk down $4K for a MBP, and those that do are called pros. They make their living using a MBP. That’s a niche market at best.

VP won’t replace your MBP or even iPad because people will quickly tire of looking at content that’s 10 feet away from them. Not to mention, the heft and limited battery life will severely limit duration of use.
 
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It’s $4k, not $4M, there are a lot more people that can afford $4k than billionaires. And this is both a relatively limited release with low availability for a while and definitely currently targeted mostly at 1) developers, most of whom wont be paying for it, their employers will and 2) work uses (which will again mostly be bought by employers) and 3) early adopters, who are willing to pay higher prices

And really, people buy $2k and up TVs all the time, take a look at the TV section in any major retailer some time, there’s plenty of folks who will drop $4k on this without a thought
Sure, in absolute numbers there are plenty of people who can afford it. I’m one of them, but out of that universe, how many are willing to spend $4K on this when there are so many other things they could spend that on?

Relatively speaking, out of the 8 or so billion people in the world, the number of people who can afford it is tiny.

As someone who works in the CE business, unit sales of TV’s above $2000 is miniscule. The vast majority of TV’s sold are under $1000, and closer to $500.

My guess is you’re living in a bubble like a lot of overpaid white collar workers. That’s not meant to demean… I’m one of them, but it’s easy to forget there are a lot more people living paycheck to paycheck and working multiple jobs just to make ends meet than there are overpaid white collar workers.
 
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The scanning process does make sense to ensure proper fitting. No wonder the manufacturing process per order is complicated and can only process on certain numbers. It is the first mass customized production for a new device. I am sure once customizing complication is made easy, manufacturing the customized orders can increase. How exciting preordering! 😊 Keep calm and be happy on preordering 😊 Life is too short to be unhappy on anything 😊
 
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Is your head that big?
It’s HUGE, helmets don’t actually fit me. /s

Kidding of course but there have been issues in the past ordering devices. I remember for an iPhone preorder they had people doing part of the order and having to come back later to finish the transaction.
 


The Apple Store app will use a facial scan to provide customers with information on the correct Vision Pro component sizes they need to order, according to code found by MacRumors contributor Aaron Perris. The Vision Pro requires an appropriately sized Light Seal and Head Band in order to operate as intended.

Apple-Vision-Pro-Dual-Loop-Band-Teal-Feature-2.jpg

"You may scan your face to determine your size for Apple Vision Pro," reads code in the Apple Store app.

Apple has already been using a Head Measure and Fit app to help developers testing the Vision Pro to find their correct sizes, so it sounds like similar functionality will be built directly into the App Store. Light Seals and Head Bands come in several sizes, and the option to use a scan to determine a size suggests that customers will not need to visit an Apple retail store to determine the right fit. A facial scan is likely to be part of the process of ordering the Vision Pro online.

The Vision Pro will ship with both a Solo Knit Band and a Dual Loop Band, the latter of which has a second strap that goes over the head to more evenly distribute weight. A Light Seal and two Light Seal Cushions are included as well. Customers who need prescription lens inserts from ZEISS will be able to import their prescriptions from the Health app or upload their prescription.

Code also suggests that Apple may allow the Vision Pro to be engraved, but it is not clear where an engraving might be able to be located.

Apple plans to launch the Vision Pro on Friday, February 2, but pre-orders for the device will begin on Friday, January 19 at 5:00 a.m. Pacific Time.

Article Link: Apple Store App Will Use Face Scan to Determine Apple Vision Pro Size
And this is how they will prevent people from stealing them. Log your face and attach it to the order
 
I hope this deters some of those immoral flip-for-a-profiteers.

Be careful not to turn your PREFERENCE into a MORAL IMPERATIVE.

And more pragmatically speaking, why would anyone who's willing to pay double for a Vision Pro balk at an extra $30-50 for a replacement light seal or headband if it doesn't fit?
 
The vast majority of Macs heavily configured over $3000 aren't personal "just for fun" expenses, they're most often tax-deductible tools for a business where they're used to make money (like editing a wedding video and photography package you sell for $6500 or used to write an app that makes the dev 6 figures).

The vast majority of $1100 MacBook Airs are personal expenses so someone's kid has a computer for college or they can post on Facebook.

MacRumors is a tiny echo chamber of affluent geeks with no objectivity or pragmatism about these expenses. Don't assume we're any majority ;)

The average person is more like my psychologist wife or attorney brother, "yeah it's cool, why would I spend $4000 on it though?" See, when you need a new HVAC for your house, $11,000 doesn't seem that bad. But this is thus far a toy gadget and not a new refrigerator or dental implant.
When I was young I only had a black-and-white 12” TV. Color TVs were new and hundreds of dollars out of my price range. I didn’t whine about the “injustice” of it, or taxes or how deprived I was, I just didn’t buy one and went on with my life.

You, and your family, don’t need everything just because it’s there.
 
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When I was young I only had a black-and-white 12” TV. Color TVs were new and hundreds of dollars out of my price range. I didn’t whine about the “injustice” of it, or taxes or how deprived I was, I just didn’t buy one and went on with my life.

You, and your family, don’t need everything just because it’s there.
Did anyone suggest that but you? No. This product is ludicrously expensive, which is expected for first generation products. It doesn’t mean it will succeed or fail. Only time and market acceptance or rejection will determine that. A television this isn’t. Thanks for chiming in.
 
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That would be a cogent argument if the general industry estimate wasnt that MBPs (of which they sell something like 10-12 *million* every year) actually outsell MBAs.

And it seems like they're aiming to sell something like 100,000 of the VRP this year, I'm pretty confident they'll hit that mark, that's not a lot.

And, as I said earlier in the thread, people regularly drop over $2k on TVs. I think you underestimate, by far, how many people are willing to shell out $3500 for something like this. Sure a lot of people can't afford it, but hundreds of millions of people in the US alone can.
The US has a population of 330 million. Figure at least 80 million are under 18.

Hundreds of millions in the US can’t afford this. It’s extremely expensive as priced, a toy for the affluent so far. Apple hasn’t released sales numbers in a decade at least — so you can’t make the claim Pros outsell Airs. It’s widely speculated that Airs outsell Pros but Mac numbers are a sliver of iPhone in general.
 
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Most people do not plunk down $4K for a MBP, and those that do are called pros. They make their living using a MBP. That’s a niche market at best.

VP won’t replace your MBP or even iPad because people will quickly tire of looking at content that’s 10 feet away from them. Not to mention, the heft and limited battery life will severely limit duration of use.
I agree that most do not plunk down $4K for a MBP, but there are a lot that do. Why do people keep assuming I’m saying Apple will sell millions of these to the mass market and that most people will buy one when I never said any such thing? Apple sells 40-60 million Mac laptops a year and I’ll bet a decent chunk of them are high end MBP’s. Apple doesn’t release exact numbers, but it’s a safe guess. If this were a “most people” case, Apple wouldn’t be making only 80,000 for the first day. They‘d be making several million for release day.

My point isn’t that it’s a mass market product. It isn’t. I’m saying relative to other Apple products, it isn’t any more expensive than a high end laptop, of which millions do buy every year. People are reacting as if the AVP were so expensive that only millionaires and billionaires can afford one. Nonsense. Lots of people who aren’t rich will get one. It doesn’t matter if you label them pros or not. A lot of people will buy AVP’s because they aren’t outrageously more expensive than lots of other things Apple sells. This isn’t a Mac Pro or Pro Display XDR. No, I’m not saying most. I’m saying a lot.
 
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I agree that most do not plunk down $4K for a MBP, but there are a lot that do. Why do people keep assuming I’m saying Apple will sell millions of these to the mass market and that most people will buy one when I never said any such thing? Apple sells 40-60 million Mac laptops a year and I’ll bet a decent chunk of them are high end MBP’s. Apple doesn’t release exact numbers, but it’s a safe guess. If this were a “most people” case, Apple wouldn’t be making only 80,000 for the first day. They‘d be making several million for release day.

My point isn’t that it’s a mass market product. It isn’t. I’m saying relative to other Apple products, it isn’t any more expensive than a high end laptop, of which millions do buy every year. People are reacting as if the AVP were so expensive that only millionaires and billionaires can afford one. Nonsense. Lots of people who aren’t rich will get one. It doesn’t matter if you label them pros or not. A lot of people will buy AVP’s because they aren’t outrageously more expensive than lots of other things Apple sells. This isn’t a Mac Pro or Pro Display XDR. No, I’m not saying most. I’m saying a lot.
First, no one said it won’t sell. And obviously, I was being hyperbolic when I said that only Taylor Swift and LeBron can afford one. Heck, I can afford one.

Second, Apple doesn’t sell anywhere near 40-60 million MBs annually. More like 14-18 million.. let’s say under 20 million… and the vast majority of those are under $2,000.

You’re also assuming that just because people can afford to spend $4K on a laptop (which is used for real work and pays for itself over time), that they have $4K to spend on a gadget… VP is NOT a MBP replacement nor is it a proven productivity tool.

By definition, if you have $4K to spend on a souped up, $4K MetaQuest, you’re rich… or financially illiterate. Will it sell? Yes, like you mentioned, in very limited numbers.
 
Second, Apple doesn’t sell anywhere near 40-60 million MBs annually. More like 14-18 million.. let’s say under 20 million… and the vast majority of those are under $2,000.
I looked it up. They sold 26 million last year. You were correct that laptop sales were at 18 million, however, that is down 30% from the previous year, probably due to economic conditions. Surprisingly, MacBook Pro sales outnumbered the Air and made up a majority of all Macs sold. I definitely did not expect that, since cheaper units tend to sell better than more expensive ones. Then again, iPhone Pros outsell standard iPhones. As I said, the main point is that it isn’t as expensive as people think it is. Assuming there aren’t 8TB versions, it’s cheaper than a high end Mac laptop since the unbinned M3 Max is a whopping $3699. You said yourself you could afford one, and I’ll bet a lot of people can. Most can’t but a lot can. They won’t necessarily buy one since this is a new product category, but the price isn’t as big an inhibitor as most people think it is.
 
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I'd love to have one that wasn't awful, and there's a lot of reason to think that such a device may exist someday based on the progress we can see being made with the current attempts. Each generation seems to have fewer compromises and drawbacks than the previous. I think it's an apt analogy to VR/AR devices.

AVP is clunky and undesirable in the same way that the early folding phones are, but the promise is sexy and appealing if they can ever get the form factor to a more consumer-friendly package.
I had a Fold 3 and I loved the device until it broke for no reason. Samsung replaced mine within 3 days when the screen quit functioning and then I immediately traded the phone in for an iPhone 13 Pro (this was about two years ago) so I could return to a durable device. I still say, however, they have been around long enough (four years?) and do not even make up 2% of the market. That is a far cry from being more than a niche product.

I did like it though. But paying that much money for something so fragile makes little sense to me.
 
I did like it though
This was exactly my point, thanks

I still say, however, they have been around long enough (four years?) and do not even make up 2% of the market. That is a far cry from being more than a niche product.

Folding phones are 2% of the market because they are fragile and clunky. Not because people are fundamentally uninterested in a large screen phone which can fold up small in their pocket.

That's why it's a great analogy to AR/VR headsets.
 
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I’m confused. The functionality is built into the App Store, so I don’t need to download anything?

It’s part of the latest update to the “Apple Store” app whose icon looks like an apple shopping bag. However, it’s not useable at the moment and so far no one is really sure how it is going to work.
 
I’m confused. The functionality is built into the App Store, so I don’t need to download anything?
The functionality is the same but the environment is different. With the developer app, you’re just trying to find the right fit. With the Store app, they’re incorporating the same feature into the sales interface. It wouldn’t make sense for developers to be forced to go through the sales screens in order to figure out their size. Or with the general buying public, they want to walk users through the entire process step-by-step from choosing the product, configuring the options, and then doing the fit, then completing the order.
 
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