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Apple Store customers in Paris, Berlin, and London shopping for a new iPhone were recently presented with a unique and creative surprise when they saw an AirDrop message appear on the devices that aimed to convince them to purchase a refurbished iPhone instead of a completely new model.

back-market-airdrop-Large.jpeg

The ad campaign by Back Market, a website that specializes in selling refurbished consumer electronics, consisted of sending an AirDrop message to iPhones on display in Apple's retail store that led to a webpage that promotes refurbished devices.

"Quick! Security isn't looking... It's time to go refurbished with a cheaper and greener model," the webpage read. "Did you know this iPhone is available in white, black, blue, and greener?" it added.


Back Market offers a wide range of refurbished devices for sale. Back Market offers a wide range of refurbished devices for sale, with prices varying depending on model and condition. Back Market says that a "refurbished phone represents 176 lbs off of our collective carbon footprint. Manufacturing a new smartphone produces about 191 lbs of CO2e. Refurbishing? Just 15 lbs. Lose the weight: no extra effort, just extra savings."

Apple does have its own refurbished program, but unlike Back Market, it's only currently offering the iPhone 11 Pro from three years ago for $919.

Article Link: Apple Store Customers Targeted With Creative AirDropped Ad Campaign to Promote 'Cheaper and Greener' Refurbished Devices
 

bLackjackj

macrumors 6502
Nov 14, 2016
400
757
Back Market is popping the champagne now,..they just scored the golden ticket for publicity.
 

torontotim

macrumors regular
Jul 29, 2019
187
307
Well there is a company to strike off ever doing business with. It is completely unacceptable that they feel they are allowed to send messages to my or anyone else’s phone.
Really? Then best turn AirDrop off on your phone. If Apple makes it possible for anyone to ping anyone else with an AirDrop, then you're open to anyone in proximity to you doing the same.

Surprised this hasn't been happening en masse since AirDrop was a thing. Wouldn't take much to sit outside an Apple store or anywhere else there were expected high concentrations of Apple devices to spam them with AirDrop notifications.
 

ruka.snow

macrumors 68000
Jun 6, 2017
1,884
5,146
Scotland
Really? Then best turn AirDrop off on your phone. If Apple makes it possible for anyone to ping anyone else with an AirDrop, then you're open to anyone in proximity to you doing the same.

Surprised this hasn't been happening en masse since AirDrop was a thing. Wouldn't take much to sit outside an Apple store or anywhere else there were expected high concentrations of Apple devices to spam them with AirDrop notifications.
It is switched off. There is no reason for anyone to send me a message on AirDrop or otherwise.
 
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DeepIn2U

macrumors G4
May 30, 2002
11,452
5,643
Toronto, Ontario, Canada
Oh, I'm for sure gonna click on an AirDropped link from somebody or something I don't know. 🤣

"Creative surprise"? Is that what you really think this is, Sami?

Most people actually turn off AirDrop I’d say probably a higher percentage of females because guys keep sending their unit pics?!

More than likely the same phenomenon still works as if your phone‘s ring you’ll always pick it up you do look but you curiosity cold kills the cat it’s like the movie phone Booth somebody’s always gonna pick up the phone or that message
 

RowellE

macrumors 6502
Mar 5, 2012
394
714
I don’t understand why some of them are laughing when reading the air dropped messages… I don’t see anything funny about the messages or the situation in this video. I’m guessing the entire video is staged and everyone reacting in the video are plants?
 
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