Apple Store Down Ahead of 'Awe Dropping' iPhone 17 Apple Event

[MacRumors]

Apple's online storefront has gone down ahead of the "Awe dropping" Apple event taking place later today, where several new products are expected to be announced.

Apple is expected to announce the iPhone 17, iPhone 17 Air, and iPhone 17 Pro models, as well as Apple Watch SE 3, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3. The company should also announce the release dates of its next major software updates including iOS 26 and macOS Tahoe.

MacRumors will have in-depth coverage of today's Apple event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and posts via @MacRumorsLive on X. For a full rundown of everything we expect to see, be sure to check out our guide.

Article Link: Apple Store Down Ahead of 'Awe Dropping' iPhone 17 Apple Event

 

[Qountdown]

OMG OMG OMG.

 

[t0rqx]

Told you Apple was going down...

 

[Marty80]

After 5 years waiting for a worthy successor to my 12 pro max this may be the one.

 

[nvunge]

Bring it on!

 

[NicosAccount]

Imma get me an air babay!

 

[howywood]

WHAT WILL I DO WITHOUT BUYING SOMETHING OVER THE NEXT 6 HOURS

 

[uacd]

Probably people camping around, like in the old days

 

[svish]

Excited! Waiting to see the new products later today. Hopefully it will be a very good event with many new good products.

 

[thebellnd]

This confirms the event is definitely going to happen today.

 

[abatabia]

Gotta love Apple consistency. Same old song year after year and we all get excited anyway.

 

[NicosAccount]

This confirms the event is definitely going to happen today.

Apple already announced it themselves

 

[Chris The Bipolarbear]

With all the rumors why don’t they just launch the product

 

[patent10021]

No one can make an orange phone like Apple. This is next level innovation.

 

[thebellnd]

Apple already announced it themselves

Yes but plans can change last-minuite if there's a hitch or something.

 

[casjohnr]

I know it is pocket money to Apple but I wonder how many $$$ they miss out on due to the store being down for several hours

Seems a bit stupid they take the WHOLE thing down (including for example Macbooks)

 

[Qountdown]

Yes but plans can change last-minuite if there's a hitch or something.

No bro, stop digging your grave bigger.

 

[Systra72]

Excited, not about the products, but what prices will be

 

[thebellnd]

No bro, stop digging your grave bigger.

It may be unlikely, but things can always go wrong. I had to cancel an event once because my car broke down in Texas.

 

[Attirex]

And on cue, Apple stock drops 50% in 3…2….

 

[thebellnd]

And on cue, Apple stock drops 50% in 3…2….

My finger would be twitchin' to buy, buy, buy if I thought that was gonna happen.

 

[AdamHarbour]

Awaiting for tim to press play on his vcr ! Live events are so old school

 

[Qountdown]

It may be unlikely, but things can always go wrong. I had to cancel an event once because my car broke down in Texas.

This is a pre-recorded event, ready to go.

 

[Innovati0n]

Yes but plans can change last-minuite if there's a hitch or something.

Name one time that's happened with an Apple Event.

 

[WarmWinterHat]

It may be unlikely, but things can always go wrong. I had to cancel an event once because my car broke down in Texas.

You canceling an event isn't the same as a huge company cancelling an event that people from all over the world have travelled for.

Anyway, this event was recorded and finished weeks ago.