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Apple took down its online store early this morning as the company prepares to launch its special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus in more than 40 countries and regions around the world.

Screen-Shot-2-4-800x761.jpg

Internet users attempting to access the store section of the U.S. site are being met with the familiar "We've got something special in store for you" placeholder, accompanied by a relaunch time of 8:01 a.m. Pacific Time, which is when Apple previously said it would officially be launching the new red colorway iPhone.

Today Apple is also launching a new lower priced 9.7-inch iPad to replace the iPad Air 2, as well as new storage tier options for the iPhone SE and the iPad mini 4.

The PRODUCT(RED) iPhone 7 will be available in 128GB and 256GB storage capacities for the same $749/$849 and $869/$969 prices as the equivalent iPhone 7 and iPhone 7 Plus models in standard colors. The anodized aluminum's vibrant red finish has a white Apple logo and white front bezels.

Apple's new tablet, which it is simply calling "iPad", is Apple's new entry-level model at the 9.7-inch size, starting at $329 for 32GB and $429 for 128GB. The device will be available in more than 20 countries and regions.

The new 32GB and 128GB storage capacities for the iPhone SE will cost $399 and $499 respectively, replacing the original 16GB ($399) and 64GB ($449) storage capacities. All other specs for the smaller profile handset remain the same.

The new 128GB model iPad mini 4 with Wi-Fi will start at $399, which was previously the price for the 32GB model with Wi-Fi, which has been discontinued. A cellular model with 128GB of storage will also be available for $529.

During Tuesday's announcement of the new products, Apple also launched new Apple Watch bands and iPhone cases in new colors.

Despite the unusually early shuttering of the store, it's very unlikely that it relates to anything other than updates to the online ordering process to reflect the new products, but we'll keep readers updated as soon as we learn more.

(Thanks, Andrea!)

Article Link: Apple Store Down in Advance of (PRODUCT)RED iPhone 7 and New 9.7-inch iPad Launch at 8:01 a.m. Pacific Time
 

MacBone

macrumors member
Jul 10, 2008
57
0
Chapin, SC
And the new iPad right?





Apple took down its online store early this morning as the company prepares to launch its special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus in more than 40 countries around the world.

Screen-Shot-2-4-800x761.jpg

Internet users attempting to access the store section of the site are being met with the familiar "We've got something special in store for you" placeholder, accompanied by a relaunch time of 8:01 a.m. PDT, which is when Apple previously said it would officially be launching the new red colorway iPhone.


It's unlikely that the message relates to anything other than last minute changes to the iPhone 7 online ordering process, but we'll keep readers updated as soon as we learn more.

(Thanks, Andrea!)

Article Link: Apple Store Down in Advance of (PRODUCT)RED iPhone 7 Launch at 08:01 PDT
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
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Taking the store down for 6 hours just to add two products we already new about?

It has nothing to do with knowing about the products, they close the site to make alterations to the website reflecting the newest product updates. This isn't anything new.
 
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bobjonesco

macrumors member
Jan 7, 2017
73
188
Perth
It has nothing to do with knowing about the products, they close the site to make alterations to the website reflecting the newest product updates. This isn't anything new.
6 hours. I'm sure Apple has an army of people who manage the website. 2 products. The changes are probably already on a staging or dev server and all they'd need to do is push the new pages out.
 
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fogandflower

macrumors newbie
Jul 12, 2012
7
82



Apple took down its online store early this morning as the company prepares to launch its special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus in more than 40 countries around the world.

Screen-Shot-2-4-800x761.jpg

Internet users attempting to access the store section of the site are being met with the familiar "We've got something special in store for you" placeholder, accompanied by a relaunch time of 8:01 a.m. PDT, which is when Apple previously said it would officially be launching the new red colorway iPhone.

PRODUCT(RED) models will be available in 128GB and 256GB storage capacities for the same $749/$849 and $869/$969 prices as the equivalent iPhone 7 and iPhone 7 Plus models in standard colors. The anodized aluminum's vibrant red finish has a white Apple logo and white front bezels.

It's unlikely that the message relates to anything other than last minute changes to the iPhone 7 online ordering process, but we'll keep readers updated as soon as we learn more.

(Thanks, Andrea!)

Article Link: Apple Store Down in Advance of (PRODUCT)RED iPhone 7 Launch at 08:01 PDT
[doublepost=1490348421][/doublepost]I don't get it. Why one of the largest technology company needs to shut down its online store to update something?
 
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Brenster

macrumors 6502a
Jul 7, 2008
716
608
Looks like the 8.01am PDT launch time isn't being adjusted for local time internationally. Taking the entire store down for the entire working day until 4.01pm UK time doesn't seem to be the best way to sell everything that's not a new product pre-order.
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
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6 hours. I'm sure Apple has an army of people who manage the website. 2 products. The changes are probably already on a staging or dev server and all they'd need to do is push the new pages out.

It's actually more than two products aside from the new 9.7 iPad and the Product Red iPhone. It also includes added Watch bands, iPhone SE, and additional iPhone cases.

Not to mention any other unforeseen edits/changes that you're not aware of.
 
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Bacillus

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Jun 25, 2009
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6 hours. I'm sure Apple has an army of people who manage the website. 2 products. The changes are probably already on a staging or dev server and all they'd need to do is push the new pages out.
Any freakin $100 webshop does this live.
Upgrading to FileMaker Pro (and the new emojis...)
 
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Detektiv-Pinky

macrumors 6502a
Feb 25, 2006
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Berlin, Germany
[doublepost=1490348421][/doublepost]I don't get it. Why one of the largest technology company needs to shut down its online store to update something?

It is early morning in the US.
However, Store is down during the whole business day in Europe.

This may work for private customers, but really shows that Apple simply does not cater for business or PRO customers...
 
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OllyW

Moderator
Staff member
Oct 11, 2005
17,113
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The Black Country, England
It's actually more than two products aside from the new 9.7 iPad and the Product Red iPhone. It also includes added Watch bands, iPhone SE, and additional iPhone cases.

Not to mention any other unforeseen edits/changes that you're not aware of.
Amazon adds tons of new stuff every single day and their site manages to stay up and running.
 
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VelociraptorBot

macrumors newbie
Oct 14, 2011
5
21
Well, this isnt annoying at all, I wasnt literally about to buy a new Mac only to be told I have to wait, not at all. I have to trudge into the city now and hope the Apple store has my configuration in stock.

Its well beyond the time when people waited with baited breath every time the web store went off line, its just a stupid inconvenience these days.
 
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Brenster

macrumors 6502a
Jul 7, 2008
716
608
It is early morning in the US.
However, Store is down during the whole business day in Europe.

This may work for private customers, but really shows that Apple simply does not cater for business or PRO customers...

I find this odd as the yearly iPhone pre-order frenzy goes live at 8.00 local time for each territory's store. Shutting the store for a day for the entirety of Europe (and possibly Eastwards too, I've not reckoned the math) seems silly. I'm guessing the retail stores wouldn't be permitted to do this so why the web store?
 
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bobjonesco

macrumors member
Jan 7, 2017
73
188
Perth
Go buy a $100 webshop that can do that live.
Or upgrade to FileMaker Pro
What are you talking about? The "new" site content isn't being created in the next 6 hours. All that stuff is sitting on a staging ser
It's actually more than two products aside from the new 9.7 iPad and the Product Red iPhone. It also includes added Watch bands, iPhone SE, and additional iPhone cases.

Not to mention any other unforeseen edits/changes that you're not aware of.
all that stuff is 99% likely done and sitting on a dev server waiting to get pushed live.
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
35,314
38,030
Amazon adds tons of new stuff every single day and their site manages to stay up and running.

Do have an an understanding of how Amazon conducts online operations?

As different as Apple is, it's likely their way of doing things versus what's convenient for the rest of us. Also, I can't attest to Amazons functions when site coordinating. Perhaps Amazon has a completely different set of servers that handle site alterations differently, being their vastly larger than most other sites with inventory.
 
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Detektiv-Pinky

macrumors 6502a
Feb 25, 2006
830
162
Berlin, Germany
Rhetorical? As different as Apple is, it's likely their way of doing things versus what's convenient for the rest of us. Also, I can't attest to Amazons functions when site coordinating. Perhaps Amazon has a completely different set of servers that handle site alterations differently, being their vastly larger than most other sites with inventory.

I doubt that is has anything to do with technical reasons. It is more their mindset that thrives on keynotes and fantastical product updates that people are scrambling to gobble up.

Apple likes to create suspension and 'building up demand'.

This works well for intimate customer products like phones and watches. Not so much for bread and butter products that people need to get some work done (like silly old computers)...
 
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Bacillus

Suspended
Jun 25, 2009
2,681
2,199
However, Store is down during the whole business day in Europe.
This may work for private customers, but really shows that Apple simply does not cater for business or PRO customers...
What are you talking about? The "new" site content isn't being created in the next 6 hours. All that stuff is sitting on a staging ser
all that stuff is 99% likely done and sitting on a dev server waiting to get pushed live.
Hopefully they get their dial-in modems up and running again.
 
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profets

macrumors 601
Mar 18, 2009
4,744
5,045
It's actually more than two products aside from the new 9.7 iPad and the Product Red iPhone. It also includes added Watch bands, iPhone SE, and additional iPhone cases.

Not to mention any other unforeseen edits/changes that you're not aware of.

Actually the new watch bands and cases were already available to buy when the store was updated on Tuesday.

So just iPad, iPhone SE and Red iPhone.

I get that the store has to go down, but 6 hours is strange.
 
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