Just a marketing exercise...trying to gather excitement. Shame it doesn't work.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Store Down in Advance of (PRODUCT)RED iPhone 7 and New 9.7-inch iPad Launch at 8:01 a.m. Pacific Time
- Thread starter MacRumors
- Start date
- Sort by reaction score
Why does Apple's store go down when they're updating it?
439 Comments
473 Comments
316 Comments
458 Comments
Oh.
439 Comments
473 Comments
316 Comments
458 Comments
Oh.
What kind of workflow do you have that you need to order the Mac today versus tomorrow but you also have time to take trip to hope the product is in stock?
If you really believe it 1) takes 6 hours to update products on a web site and 2) Apple doesn't have the capability like every other major web store to update transparently, on the fly, w/o disrupting the system you might want to consider decreasing your Kool-Aid budget. Then again, you might want to do so just for suggesting it as a lame defense of Apple here. This is pure grandstanding on Apple's part. (Or maybe I'm giving Apple too much credit for being a tech leader if they don't have that capability).
White face on red iPhone not so amazing unless you like candy canes. Why can't Apple do black on red? Or better yet a Snow White iPhone with a deep white gloss finish.
When I said I get why the store has to go down - I didn't mean in the technical aspect, more in the way Apple loves to take it down briefly before new product launches. Not that they should have a technical reason to take it down.
However, even for apple with their love of creating a bit of hype, taking it down for 6 hours is what I find most strange.
[doublepost=1490353127][/doublepost]
Nah red iPhone with black face is not so amazing.
An all white iPhone like the jet black would be awesome.
But it's all subjective and opinions. They're colours.
Amazon taking down their store even for a few minutes can cost them dearly.
Apple being a specialty store/manufacturer likely won't lose a dime being down at all. People will wait and buy later, the alternative is another store (Apple still gets paid) or another brand. I don't foresee many people getting a pixel because they have to wait until later morning to order.
As many said, a great but evil marketing trick.
Apple being a specialty store/manufacturer likely won't lose a dime being down at all. People will wait and buy later, the alternative is another store (Apple still gets paid) or another brand. I don't foresee many people getting a pixel because they have to wait until later morning to order.
As many said, a great but evil marketing trick.
I wonder if they lose money on lost sales during these outages or do customers simply buy after the down time?
Anyway, seems to me highly unlikely that they can't update a few products on the fly if they wanted too. I think it is either marketing hype or some technical issue they don't want to talk about. Security maybe?
Anyway, seems to me highly unlikely that they can't update a few products on the fly if they wanted too. I think it is either marketing hype or some technical issue they don't want to talk about. Security maybe?
Exactly! Apple is the one of the only major online retail outlets that takes their ENTIRE store down for hours just update one product. They do it because they know a bunch of idiot "journalist" will fawn and report on it as though it's "news." So its done SOLELY for cheap marketing.
This was cute 10 years ago, now it's just idiotic at best and at worst a horrible use of website technology and system design for a "cutting" edge technology company with billions of dollars to spend to improve their architecture.
Last edited:
I'm flying out if the country tomorrow and have decided that my 17" 2010 MBP is, at long last, too heavy to carry for these sorts of trips (I struggled with it on my last trip), plus its battery is starting to wane. As I am self employed, I can wander into town whenever I wish - the Apple store never answers the phone, so yes I had to take a punt on whether they my configuration in stock (they didnt have it on the pricing screens, but they had one in stock, yay).
Need it today, as early as possible, so I can setup my dev environment and ensure everything works for the flight.
Does that satisfy your curiosity...?
Why is it so had to understand that Apple is shutting down the Store for new Products?
1. It generats attention
2. Everybody gets excited
3. Profit.
Of course the whole thing lies on a staging server and it takes 3minutes to push it to the live server.
1. It generats attention
2. Everybody gets excited
3. Profit.
Of course the whole thing lies on a staging server and it takes 3minutes to push it to the live server.
Just another data point in the seemingly endless whining macrumors circle fest.I'm flying out if the country tomorrow and have decided that my 17" 2010 MBP is, at long last, too heavy to carry for these sorts of trips (I struggled with it on my last trip), plus its battery is starting to wane. As I am self employed, I can wander into town whenever I wish - the Apple store never answers the phone, so yes I had to take a punt on whether they my configuration in stock (they didnt have it on the pricing screens, but they had one in stock, yay).
Need it today, as early as possible, so I can setup my dev environment and ensure everything works for the flight.
Does that satisfy your curiosity...?
Apple does not offer an across-the-board discount to businesses like it does for government, government employees, and higher-ed students and staff. Some companies have Apple reps who can negotiate deals, but that's mostly for large orders or customers who order at regular short intervals.
I'm flying out if the country tomorrow and have decided that my 17" 2010 MBP is, at long last, too heavy to carry for these sorts of trips (I struggled with it on my last trip), plus its battery is starting to wane. As I am self employed, I can wander into town whenever I wish - the Apple store never answers the phone, so yes I had to take a punt on whether they my configuration in stock (they didnt have it on the pricing screens, but they had one in stock, yay).
Need it today, as early as possible, so I can setup my dev environment and ensure everything works for the flight.
Does that satisfy your curiosity...?
FYI you can check local store stock at istocknow.com. Here is the link for MacBook Pros: http://www.istocknow.com/live/#devi...on=37.661913730236, -92.02563329302598&zoom=4
Lol... Are you seriously saying you don't get the point? You are trying to act smart, but really making a fool of yourself.. The point is, almost every other website makes these changes without shutting down. Imagine if Amazon shut their website to make such changes. Apple just wants to create a buzz around the product.. And there is nothing wrong with that.
So as a professional user you planned your project to require an online order to be made right now. Not yesterday. Not tomorrow. Not 4 hours ago. Not in 4 hours. But now.
I think you should consider better planning and contingency.
Interesting link, didn't know about that!
However, it doesn't have the configuration I was after (1TB option on the SSD), but I know that the stores often have stocks of common custom configurations, and in this case they did (the employee initially said no, I went for the option below it, then she said "wait, we do actually have one thats not on that pricing screen!" and I took it).
Personally, I can't believe that Tim released something as mission critical as new watch bands and a red charity-supporting iPhone without holding a major press conference, fireworks and a live performance from U2.
Anybody would think it was something boring, like a new range of desktop Macs...
