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I doubt that is has anything to do with technical reasons. It is more their mindset that thrives on keynotes and fantastical product updates that people are scrambling to gobble up.

Apple likes to create suspension and 'building up demand'.

This works well for intimate customer products like phones and watches. Not so much for bread and butter products that people need to get some work done (like silly old computers)...

I think your conclusion is more of a subjective on opinion Apple building suspense than it is a factual reason why they have the site down for six hours. But Only Apple knows that reason, other Than speculation.
 
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Nothing special just a fugly :- :confused: red iPhone
 
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What the hell are they doing?! if I´m not wrong, here in Germany preorder should have started sometime this morning, or?
 
Actually the new watch bands and cases were already available to buy when the store was updated on Tuesday.

So just iPad, iPhone SE and Red iPhone.

I get that the store has to go down, but 6 hours is strange.

True about the Watch bands and cases, even if they are not available until today.
 
I think your conclusion is more of a subjective opinion Apple building suspense than it is a factual reason why they have the site down for six hours. But Only Apple knows that reason, other Than speculation.

Normally I'd agree; I don't much mind the store being down for updates and I understand the reasoning. But it was down just a few days ago and new products were released after it came back up. And now it's down again to... release those same products announced a few days ago?

I really feel like I'm missing something obvious. Did they not have a 'Buy' option when the products were updated a few days ago or something like that? Could somebody help me out? :oops:
 
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Actually the new watch bands and cases were already available to buy when the store was updated on Tuesday.

So just iPad, iPhone SE and Red iPhone.

I get that the store has to go down, but 6 hours is strange.

Amazon, ESPN, CNN, Fox News (name just about ANY other site) They ALL update a TON of stuff on their pages constantly and never go down because of those updates.

Any technical argument why the largest TECH company in the world has to go down at all, let alone 6 HOURS to update a handful of items is completely daft.
 
Normally I'd agree; I don't much mind the store being down for updates and I understand the reasoning. But it was down just a few days ago and new products were released after it came back up. And now it's down again to... release those same products announced a few days ago?

I really feel like I'm missing something obvious. Did they not have a 'Buy' option when the products were updated a few days ago or something like that? Could somebody help me out? :oops:

The website being down is nothing unusual for an hour or so, but six hours might cause a disturbance with some, especially if they were making a larger purchase. It is strange and a good question.
 
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The website being down is nothing unusual for an hour or so, but six hours might cause a disturbance with some, especially if they were making a larger purchase. It is strange and a good question.

Yeah I just don't understand. The store was down for ages and ages just a few days ago, for maintenance and a few incidental updates. Now they're doing the same thing again?

Unless there was something they missed or a product they forgot to update, I'm pretty confused. :confused:
 
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I think your conclusion is more of a subjective on opinion Apple building suspense than it is a factual reason why they have the site down for six hours. But Only Apple knows that reason, other Than speculation.

If theres a *technical* reason for why they need to take the store down for 8 hours to update some products, then they need to get out of the online selling business, because thats a failing they will have deliberately built into the platform, and its a failing any CMS can avoid.

Them taking down the store is a deliberate act - if its not a marketing one, if it is indeed an act dictated by technical need, then its also a spectacular display of incompetence by whatever team is responsible for the store.

So lets just agree that its a marketing ploy, k?
 
Why does Apple shut down the store website? Because people like us talk about it... rumour sites post it up.... it's cheap advertising without actually advertising. Personally, I hope it's more than just iPads and iPhones. They could be pre-announcing new Macs... "order now" scenarios - which is even more annoying than cheap advertising.
Come on Apple, stop toying and start creating new, exciting products that people will buy, enjoy and most importantly, CREATE with. Computers where supposed to be tools, not hipster toys...
 
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These outages are probably a smoke screen for something more serious going on in the store. Probably they got hacked and are doing a restore to purge the flaw and patch it.
Maybe Apple is holding back products on purpose and using these so called updates as a means to hide what they are really doing.
So when there is a really big hack Apple will introduce a new 2017 Mac Mini and take the store down for a week.
 
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It has nothing to do with knowing about the products, they close the site to make alterations to the website reflecting the newest product updates. This isn't anything new.
No but in 2017, its silly that they cannot (or will not) update their store without needing to shut it completely down. The likes of Amazon, Dell, Microsoft all have figured out how to dynamically update their sites.
 
They've got a lot of New Mac Pro configurations to add, the new Mac Minis, the new iMac Pro, the updated MacBook, the new 5k Cinema Display, the new iPad Pros, the new UHD HDR Apple TV, etc. All of this takes time to distribute across their vast content network.
It's going to be down for a lot more than 6 hours if we have to wait for all of those to appear in the store. I sure it will have a big impact on Apple's profits if the store is off-line until November. :p
 
I'm convinced the reason Apple take the store down isn't a technical one but to build hype and it seems to work ;)
That's the ideal I've long held on too, however when they just did that for the small iPad update, it caused more negatively then positive reactions - at least here in MR
 
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